Panel assets surpass 500,000+ individuals across multiple
platforms paving the way to creating a robust ID system for
measurement in the digital media ecosystem
NEW
YORK, Aug. 10, 2022 /PRNewswire/ -- Nielsen
(NYSE: NLSN), a global leader in media measurement and analytics,
announced that its U.S. National TV panel reached 42,000
households, covering 101,000 directly measured viewers. This
includes a subset of 21,000 households that are part of Nielsen's
streaming meter panel, which the company plans to continue to grow
over time. Nielsen meters and recruits this group of
panelists to be representative of the U.S. census data to
enable Nielsen's data to be demographically and geographically
representative of national and local markets.
The company also reiterated that it has completed the vast
majority of success criteria required for re-accreditation for its
National TV Ratings Service and expects to complete the required
audit components in the next quarter.
"We are extremely proud of hitting the milestone of steadily
maintaining at or above the target of 42,000 panel households, and
the progress we have made in building a robust ID system for the
digital ecosystem on our road to Nielsen ONE," said Karthik Rao, Chief Operating Officer, Nielsen.
"We continue to be one of the only media measurement companies that
provides fully independent, audited and representative data in the
marketplace."
Expanding Panel Assets; Key to Building Nielsen ID
System
Nielsen's proprietary people-based panels are a key
differentiator for the company. In total, the company now has over
500,000 people who have agreed to be a panelist across TV, digital
and audio with approaches ranging from direct metering to data
calibration and validation.
Nielsen's large-scale, non-metered Participant Panel, a
component of Nielsen's Digital panel, totals more than 250,000
individuals who have provided rich demographic data which can be
used, at scale, to validate and correct third-party data sets in
areas such as content and advertising exposures. The data from this
group of panelists is critical in building audience validation
methodologies to deduplicate across the open web and walled
gardens.
Nielsen continues to make enhancements to its ID
System to deliver holistic, people-based measurement
across platforms and publishers and deduplicate devices,
content and ad exposures in light of the impending deterioration of
digital identifiers. In addition, the Nielsen ID System will help
drive interoperability with the ecosystem, breaking down data
silos and harmonizing audience data from third-party providers in
its cross-media solution, Nielsen ONE.
"As we move toward a cross platform world, the need for data
validated by real people only grows," added Rao. "Nielsen's
comprehensive panel strategy, underpinned by real people, is
helping media buyers and sellers understand what content viewers
are seeking out, what ads viewers are exposed to, as well as the
demographic characteristics of who is watching what and on which
device."
Nielsen plans to further strengthen its ID system with
Participant Panel data expanding its ability to validate and
correct external datasets within the Nielsen ID System. It plans to
increase the directly measured footprint across computer and mobile
building a truth set for deduplication - what a panelist viewed on
TV, what they viewed online or mobile device, and what they viewed
on both platforms.
Panel
Type
|
Total
Panelists
|
Purpose
|
National
Television
|
101,000+
people
42,000+
households
|
Representative metered
panel to measure real consumer
viewing on the TV glass
|
Local
Television
Only
|
25,000+
people
11,000+
households
|
Representative metered
panel to measure real consumer
viewing on the TV glass for local markets only
|
Audio / PPM
|
77,000+
people
|
Metered panelists in 48
markets audio consumption for radio
In 44 markets these
panelists also measure out-of-home
TV viewing
|
Digital
|
75,000+
people
|
Metered panelists to
measure ad and content exposure
across computer, mobile and cross-platform
|
Participant
|
250,000+
people
|
Non-metered, Digital
Panelists to enhance our measured
panel assets including big data calibration and identity
validation
|
ABOUT NIELSEN
Nielsen shapes the world's media and content as a global leader
in audience measurement, data and analytics. Through our
understanding of people and their behaviors across all channels and
platforms, we empower our clients with independent and actionable
intelligence so they can connect and engage with their
audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the
world in more than 55 countries. Learn more
at www.nielsen.com or www.nielsen.com/investors and
connect with us on social media.
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SOURCE Nielsen