Launching First with Scented Candles that
Feature Uplifting and Experience-Driven Fragrances to Help You Bask
in that 'Friday Feeling' 24/7
SOUTH
DEERFIELD, Mass., Aug. 9, 2022
/PRNewswire/ -- Newell Brands announced today the launch of a new
brand, Friday Collective™. The bold lifestyle brand is launching
with a range of scented candles that channel optimism and joy with
vibrant colors and unexpected fragrance combinations, to perfectly
set a vibe, get a boost, or simply reset your mood.
"Traditionally we think about lighting a candle as a meditative
act, a way to wind down," said Lisa McCarthy, President, Home
Fragrance at Newell Brands. "We wanted to rethink that and create
candles that were energizing and uplifting. We hope our candles
will set a different tone, and the anticipation of the weekend is
the perfect way to capture that idea."
With experience-driven fragrances and a vibrant aesthetic,
Friday Collective products are inspired by the anticipation we feel
when we think about the weekend; that feeling of freedom, optimism,
and excitement. "Friday Collective was created for those who are
looking to bring the freedom and joy of 'weekend feels' into
everyday moments," said McCarthy. "Everyone can find a fragrance
that fits their vibe."
Featuring a premium soy wax blend, natural fiber wicks, and
essential oils, the bold, iridescent new candles from Friday
Collective are perfect for creating weekend vibes 24/7. The launch
fragrances are split into four "vibes," grouped by their scent
profile and their fragrance stories convey relatable feelings,
experiences, and moments, including:
- Let's Party
-
- Dance Mix (available now): You made a special request to
the DJ and now your favorite mix is booming from the speakers.
Surrounded by your friends, the floor is yours for the night.
Celebratory notes of sparkling bubbly, lime, freesia, and cran
fizz.
- Daybreak Rave (available now): You still feel the thrill
from the thump of the music last night. The neon lights of the
night have given way to an electric apricot sunrise. This isn't the
end of the party, just the beginning of a new one. An energizing
blend of neon blueberry, electric lemon, and vanilla clouds.
- Day Party (available now): You slide your sunglasses on
as your friend brings over a delightfully fruity drink. The sun is
out and so are you on this picture-perfect day of celebration. A
happy blend of lemon and juicy peach is stirred with strawberry and
sweet sugar crystals.
- Sunset Disco (available now): Your skin still holds the
warmth of the late afternoon sun, and everyone looks like a more
golden version of themselves. You dance the night away with a
sparkling sangria in hand. Radiant notes of juicy tangerine,
grapefruit, and energizing ginger.
- Lowkey Hype
-
- Late Nights (available now): You glance up at the starry
sky to take a mental snapshot of this night, and the endless laughs
and conversation with friends. The minutes turn to hours; it's way
too much fun hatching plans for the future and yes, spilling the
tea. A playful blend of lychee, rose, violet petals, and warm
amber.
- Star Lust (available
now): You have a cosmic crush on the feeling of gazing into a
perfectly framed night sky. As the moon glows, you endlessly search
for elusive shooting stars. An entrancing blend of mint eucalyptus,
serene sage, and cypress needles rustling in the midnight
breeze.
- IYKYK (available 9/30): Those joyful feels that you
share with your friends over group memories and inside jokes that
can bring you to laughing tears. An effervescent mix of mandarin
orange and tangy tropical fruits balance with the familiar note of
vanilla.
- Season Finale (available 12/9): You slide into the
pjs you reserve for nights just
like this. Hit play and savor this relaxing night of binge-watching
the entire season. Comfy notes of warm rose, energizing pink
peppercorn, freesia petals, and fresh cedarwood.
- Kickstart The Hustle
-
- Shower Playlist (available now): You're singing just a
little off-key in the judgment-free cocoon of your shower. Where
suds and steam and songs mix for a few minutes each day. Swirling
notes of soap bubbles, steamy cedar, and sparkling floral
splashes.
- Wake-Up Call (available now): Savor that Saturday
morning feeling when anything is possible with the full weekend
ahead. Grab an energizing nitro cold brew to kick start the day. A
perfect blend of fresh coffee beans, foamed milk, a dash of brown
sugar, and whipped vanilla.
- Joy Of Missing Out:
-
- 3 Day Wknd (available
9/2): You gently open your sleepy eyes and think Yesss! The feel of realizing there is an
extra day to do whatever you want... including nothing at all. The
decision is all yours. A freeing mix of crisp green apple,
refreshing cucumber, and cooling waterlily.
- Flying Solo (available 11/11): Earbuds in, music on, you
casually stroll. These are quiet days that you choose to explore
solo. It's a simple kind of decadence, a totally underrated type of
chill. Actively calm notes of cool mint and green tea, mixed with
vanilla flowers and warm sandalwood.
Friday Collective is now available in select fragrances in 7.8oz
single wick (MSRP: $15.99) and 13.5oz
3-wick candles (MSRP: $20.99), online
at FridayCollective.com and Walmart.com. The product line will also
be available in stores and online at Walmart, Bed Bath &
Beyond, Meijer, Amazon, and Target in the coming months.
For more information about the Friday Collective brand and the
new fragrances, please visit FridayCollective.com and follow along
on Instagram (@fridaycollectivevibes) and Facebook
(facebook.com/fridaycollectivevibes).
About Newell
Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Rubbermaid, FoodSaver, Calphalon, Sistema, Sharpie, Paper Mate,
Dymo, EXPO, Elmer's, Yankee Candle, Graco, NUK, Rubbermaid
Commercial Products, Spontex, Coleman, Campingaz, Oster, Sunbeam
and Mr. Coffee. Newell Brands'
beloved, planet friendly brands enhance and brighten consumers
lives at home and outside by creating moments of joy, building
confidence and providing peace of mind.
This press release and additional information about Newell
Brands are available on the company's website,
www.newellbrands.com.
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SOURCE Newell Brands