Spice Up Your Next Date Night with Saucy Gloss™ from Applebee’s® and Winky Lux®
July 29 2022 - 8:00AM
Business Wire
America’s favorite date night destination puts
the “mmm” in makeup (and make outs) with a limited-edition
collection of wing sauce-inspired lip glosses and “Taste My Face”
music video
Applebee’s, America’s number one date night destination, is
taking the role of “wingman” to the next level, just in time for
National Wing Day and National Lipstick Day today. The nation’s
leading casual dining brand, Applebee’s, has partnered with makeup
and skincare brand, Winky Lux, to launch Saucy Gloss – a collection
of four lip glosses inspired by Applebee’s wing sauces, to make
your kisses more craveable.
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the full release here:
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Spice Up Your Next Date Night with Saucy
Gloss™ from Applebee’s® and Winky Lux® (Photo: Business Wire)
To celebrate the launch, and get date night hopefuls in the
mood, Applebee’s is releasing the make out song of the summer,
“Taste My Face,” with the first-of-its-kind dateable music video
shot by A-list director, Hannah Lux Davis. The music video features
an all-single ensemble and their Instagram handles, so those
looking for love can ‘@ the cast’ to ask them out. Fans can check
out the full music video here and create their own saucy content to
the “Taste My Face” sound on TikTok.
“Applebee’s is known for first dates and wings – which are one
of our most popular menu items,” said Applebee’s Chief Marketing
Officer Joel Yashinsky. “So, we partnered with the development team
at Winky Lux to create these lip glosses inspired by four of our
most popular wing sauces. Find your perfect shade and spice up your
date night by adding a little bit of that Applebee’s flavor to make
each kiss even more craveable with Saucy Gloss.”
Whether you are looking for the perfect shade and shimmer or
hoping to wow your partner with a spicy surprise, Saucy Gloss is
here to bring the flavor. The glosses come in four hot & saucy
flavors, each representing a variety of Applebee’s fan-favorite
wings. Heat up your date nights with these tasty options to choose
from:
- Get Me Hot Buffalo: Creamy coral that packs the hot
buffalo spice your ex could never have handled.
- Sweet Chile Kiss: Deep rich red kissed with a hint of
fine golden chile specks that put the “mmm” in make out.
- Be My Honey Pepper: A gorgeous golden honey-spiced gloss
with shimmering flecks that'll make you the queen bee of date
night.
- Honey BBQ-T: A shiny, smoky barbecue hue with a side of
honey sweetness to make your kisses downright craveable.
"We are so excited to partner with Applebee's in such an
unexpected way,” said Natalie Mackey, co-founder and CEO of Winky
Lux. “What could be more genuine and fun than spicing up a kiss
with our delicious Saucy Gloss! We love adding a playful touch to
everyday beauty. After all, Winky Lux is all about surprise,
creating memorable experiences and sparking joy for our customers.
This collaboration captures the cutting-edge product innovation and
playful spirit of our brand.”
Lip gloss and wing fans can head to winkylux.com/saucygloss
starting today to snatch the newest, hottest product this summer.
Purchase your favorite flavor for $18 or order the 4-pc combo of
delicious-ness for $65!
For exclusive deals, specials and to find your local restaurant
visit Applebees.com/restaurants. To order Applebee’s To Go or
delivery visit Applebees.com or the Applebee’s mobile app (iOS,
Google).
About Applebee's®
As one of the world’s largest casual dining brands, Applebee’s
Neighborhood Grill + Bar serves as America’s kitchen table,
offering guests a lively dining experience that combines simple,
craveable American fare with classic drinks and local drafts.
Applebee’s makes it easy for family and friends to connect with one
another, whether it’s in a dining room or in the comfort of a
living room, Eatin’ Good in the Neighborhood™ is a familiar and
affordable escape from the everyday. Applebee's restaurants are
owned and operated by entrepreneurs dedicated to more than serving
great food, but also building up the communities that we call home.
From raising money for local charities to hosting community
fundraisers, Applebee’s is always Doin’ Good in the Neighborhood®.
Applebee’s franchise and company-operated operations consisted of
1,676 Applebee’s restaurants in the United States, two U.S.
territories and 11 countries outside the United States as of March
31, 2022. This number does not include two domestic Applebee’s
ghost kitchens (small kitchens with no store-front presence, used
to fill off-premise orders) and eight Applebee’s international
ghost kitchens. Applebee's is franchised by subsidiaries of Dine
Brands Global Inc. [NYSE: DIN], which is one of the world's largest
full-service restaurant companies.
Follow us: Instagram: @applebees Twitter: @applebees
Facebook: www.facebook.com/applebees For media inquiries,
email us at mediarelations@applebees.com
About Winky Lux
Winky Lux is a joyful brand of clean makeup and skincare.
Natalie Mackey co-founded the brand with a spirited vision of fun.
The Winky World is carefully and intentionally extra, always
pushing boundaries of what can and can’t be done. Luxurious yet
accessible, Winky Lux offers a range of innovative, high-quality
beauty products designed to merge science with sass. Effective
formulas with clinically proven ingredients are delivered in
casings that double as jewelry for your shelf. It’s not just a
brand but a lifestyle where anyone can indulge without ever
settling for boring or bland. Winky Lux is plastic neutral,
thoughtfully sourced, clean, and cruelty-free.
Follow us: Instagram: @winky_lux TikTok: @winky_lux
Facebook: www.facebook.com/winkylux Twitter:
www.twitter.com/WinkyLux
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