Verisk’s Infutor to Launch Identity Resolution as a Native Application on Snowflake Marketplace
June 14 2022 - 09:00AM
Infutor, a Verisk business and consumer identity management expert,
today announced that it is launching Infutor Identity Resolution,
an embedded application that will enrich and activate first-party
data natively in the Snowflake Data Cloud. The Infutor Identity
Resolution application is built using Snowflake’s Native
Application Framework, currently in private preview, which enables
application developers to build applications using Snowflake core
functionalities, globally distribute them on Snowflake Marketplace,
and deploy them within a customer’s Snowflake account.
With Snowflake, the Data Cloud company, Infutor is helping joint
customers activate their first-party data in a secure environment
that easily integrates with their other data sets. With data clean
room capabilities, brands, agencies, platforms and publishers can
build better 360-degree views of their customers in a secure and
privacy-forward environment. This is especially critical for
performance marketers who need to maintain the highest levels of
data privacy.
To enhance data integrity for insurance and other considered
purchase categories, Verisk (Nasdaq: VRSK) completed its
acquisition of Infutor earlier this year and is in the process of
integrating Infutor with Verisk businesses Jornaya and Contact
State, which together form Verisk Marketing Solutions. Verisk
Marketing Solutions can deliver unique and differentiated value to
CMOs, marketing teams and their partners.
“Our collaboration with Snowflake will make it seamless for
marketers that are already using Snowflake to access the scale,
accuracy and deterministic attributes of our identity data suite,”
said Kevin Dean, COO of Verisk’s Infutor. “With the Snowflake Data
Cloud, joint customers gain a seamless, secure and near real-time
model, without any data leaving the platform.”
“Infutor’s Identity Resolution application built using the
Snowflake Native Application Framework will help Snowflake
customers as they pursue innovation with their first-party data
initiatives,” said Chris Child, Senior Director of Product
Management, Snowflake. “As Snowflake continues to make strides to
mobilize the world’s data, collaborators like Infutor can give our
customers greater flexibility around how they enrich and activate
their data.”To become a Snowflake partner, get access to
Snowflake’s self-service partner resources and apply for the
Powered by Snowflake program, please visit
www.snowflake.com/partners/poweredbysnowflake.
About InfutorInfutor, a Verisk
business, is the expert in data-driven consumer identity management
and identity resolution. The company is solely focused on enabling
brands to instantly gain access to the most complete and accurate
information about consumers, exactly when they need it, to make
informed marketing and risk mitigation decisions. Infutor is
regularly recognized by Crain’s Chicago and Built In Chicago as a
Best Place to Work. Founded in 2003 and acquired by Verisk in 2022,
Infutor is headquartered in Oakbrook Terrace, Ill. For more
information, visit http://www.infutor.com.
About Verisk Marketing SolutionsVerisk
Marketing Solutions, the business unit of Verisk (Nasdaq: VRSK)
that provides data solutions to marketers, was formed in 2022
through the integration of Infutor, Jornaya, and Contact State.
Combining identity resolution and consumer intelligence solutions
with unique insights into in-market behaviors and the highest
standards in the industry for data security and privacy, Verisk
Marketing Solutions provides differentiated value as a key data
partner to CMOs, marketing teams, and publishers. For more
information, please visit
https://www.verisk.com/verisk-marketing-solutions/.
About Verisk Verisk (Nasdaq: VRSK) provides
data-driven analytic insights and solutions for the insurance and
energy industries. Through advanced data analytics, software,
scientific research and deep industry knowledge, Verisk empowers
customers to strengthen operating efficiency, improve underwriting
and claims outcomes, combat fraud and make informed decisions about
global issues, including climate change and extreme events as well
as political and ESG topics. With offices in more than 30
countries, Verisk consistently earns certification by Great
Place to Work and fosters an inclusive culture where
all team members feel they belong. For more,
visit Verisk.com and the Verisk Newsroom.
###
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Meggan Manson
Young & Associates
301-371-6995
megganm@yapr.com
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