New Gracenote data offering simplifies free ad-supported TV
(FAST) and virtual MVPD (vMVPD) service aggregation, unifies linear
content discovery
EMERYVILLE, Calif.,
May 24, 2022 /PRNewswire/ --
Gracenote, the leading global provider of entertainment metadata,
content IDs and related offerings, today announced the launch of
Gracenote Streaming Channels Data enabling content discovery
platforms to better connect consumers to programming on free
ad-supported TV (FAST) channels as well as linear channels on
virtual MVPD (vMVPD) services. By integrating this new solution,
content aggregators can now more effectively serve as one-stop
shops for viewers who are increasingly turning to new free services
for programming to augment premium streaming service
content.
Streaming Channels Data provides content discovery platforms
with access to Gracenote's gold standard database of schedules for
linear streaming channels. Each airing includes a Gracenote ID, and
normalized channel and program metadata enriched with imagery,
descriptions and celebrity information. The rich dataset enhances
content discoverability and enables more personalized program
recommendations across different services, ultimately improving the
user experience.
According to The Gauge, Nielsen's snapshot of total monthly TV
consumption, streaming reached another record high in terms of
total US TV viewing in April
2022 accounting for 30.4% of usage. More broadly,
Americans increased average weekly time streaming video by 18% from
143.2 billion minutes in February
2021 to 169.4 billion minutes in February 2022 per Nielsen's State of Play report.
These figures underscore the opportunity at hand for content
discovery platforms to capture share and time spent.
FAST channels are often themed and remain available for a finite
time period. For example, a service could launch a channel
dedicated to TV programming resonating with Asian viewers during
Asian American and Pacific Islander Heritage month in May. Based on
the temporal nature of the offering, the ability to integrate the
FAST channel and make its content discoverable quickly is
critical.
"As consumers look for free ad-supported TV content to
complement their on-demand services, easy integration and discovery
options become more important than ever for aggregator platforms,"
said Simon Adams, Chief Product
Officer at Gracenote. "By solving for these challenges, Gracenote
Streaming Channels Data helps platform customers work towards
optimizing their user experiences and securing their positions as
go-to destinations for viewers."
The launch of Gracenote Streaming Channels Data marks further
expansion of the company's innovative Streaming Video suite of
datasets built to help entertainment providers around the world
drive engagement with compelling streaming content from a range of
sources. Available now in the U.S. and Europe, the new solution joins existing
Gracenote offerings which improve search and discovery of
entertainment and sports programming across all platforms.
Gracenote is the content solutions pillar of Nielsen providing
entertainment metadata, content IDs and related offerings to the
world's leading creators, distributors and platforms. Gracenote
technology enables advanced content navigation and discovery
capabilities helping individuals to easily connect to the TV shows,
movies, music and sports they love while delivering powerful
content analytics making complex business decisions simpler.
About Nielsen
Nielsen shapes the world's media and
content as a global leader in audience measurement, data and
analytics. Through our understanding of people and their behaviors
across all channels and platforms, we empower our clients with
independent and actionable intelligence so they can connect and
engage with their audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the
world in more than 55 countries. Learn more at
www.nielsen.com or www.nielsen.com/investors and connect
with us on social media.
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