Penn National Gaming Expands Popular myheroes Program to Honor its Veteran, Active-Duty and First Responder Team Members
May 20 2022 - 10:30AM
Business Wire
Penn National Gaming, Inc. (NASDAQ: PENN) (“Penn National” or
the “Company”) is pleased to announce the expansion of its
exclusive myheroes program to recognize and engage the
company’s team members who are veterans, active-duty military or
first responders. The team member-focused extension of the program
strengthens Penn National’s commitment to supporting our nation’s
heroes.
Launched in May 2021, myheroes is an exclusive, fully
integrated extension of Penn National’s industry leading
mychoice loyalty rewards program. myheroes provides
our nation’s active-duty military, veterans and first responder
patrons and their chosen companion access to exclusive discounts,
offers and unique events at Penn National’s 44 properties in 20
states. In February, the Company dedicated $100,000 to local
veterans organizations and first responder groups in the
jurisdictions where it operates to celebrate the milestone of
100,000 members enrolled. Since then, the program has grown to
125,000 members, who made more than two million trips to Penn
properties over the last 12 months.
The new team member-focused component of the program will
establish a network of ambassadors across the Company’s portfolio
who will work directly with their marketing and human resources
teams to build promotional calendars and events around holidays,
anniversaries, and celebrations honoring heroes at their
properties. In addition, ambassadors will engage military, veteran,
and first responder organizations within their local communities
and find ways to partner and support their missions.
“On the anniversary of the launch of myheroes, we are
proud to expand this multi-dimensional program to recognize Penn
National team members who have served and sacrificed,” said Jay
Snowden, CEO and President of Penn National. “Our team has
thoughtfully developed myheroes to ensure it is truly
meaningful and best-in-class for the heroes in our communities,
which includes our own team members. Broadening this
already-successful program deepens our commitment to supporting
service members, which continues to be a key priority for our
Company.”
More information on the program can be found at
https://www.mychoice.com/myheroes and more information about Penn
National’s support for veterans can be found on its corporate
website.
About Penn National Gaming Penn National Gaming, Inc.
(Nasdaq: PENN) is North America’s leading provider of integrated
entertainment, sports content and casino gaming experiences. A
member of the S&P 500®, Penn operates 44 properties in 20
states, online sports betting in 13 jurisdictions and iCasino in
five under a portfolio of well-recognized brands including
Hollywood Casino®, L’Auberge®, Barstool Sportsbook® and theScore
Bet®. Penn’s highly differentiated strategy, which is focused on
organic cross-sell opportunities, is reinforced by its investments
in owned technology, including a state-of-the-art media and betting
platform and an in-house iCasino content studio. The Company’s
portfolio is further bolstered by its industry-leading mychoice
customer loyalty program, which offers its over 25 million members
a unique set of rewards and experiences across business channels.
Penn is deeply committed to fostering a culture that welcomes a
diverse set of customers and dedicated team members. The Company
has been consistently ranked in the top two as “Employer of First
Choice” over the last nine years in the Bristol Associates-Spectrum
Gaming’s Executive Satisfaction Survey. In addition, as a
long-standing good corporate citizen, Penn is also committed to
being a trusted and valued member of its communities and a
responsible steward of our finite natural resources.
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version on businesswire.com: https://www.businesswire.com/news/home/20220520005031/en/
For more information: Eric Schippers Senior Vice
President, Public Affairs Penn National Gaming 610/373-2400
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