via NewMediaWire -- Troika Media Group, Inc.
(Nasdaq: TRKA) ("TMG" or "Company"), a transformational
business solutions partner delivering brand building and
activation, technology and innovation, and performance marketing
growth for global businesses, has today appointed Sid Toama as
Chief Executive Officer. Mr. Toama will hold both positions of
Chief Executive Officer and President and will continue to serve on
the Board of Directors following the integration of Converge
Direct, Troika’s acquisition which closed in March 2022.
“This is a new era for the Company, and Sid is
the most qualified person to lead it as TMG’s new Chief Executive
Officer,” said Robert Machinist, who will remain TMG’s Chairman of
the Board. "He is an astute digital and commercial strategist with
proven business and operational leadership in the modern and
emerging technology world.”
The Board of Directors identified Mr.
Toama as the ideal candidate to lead TMG based on
his prior global experience and strategic alignment with
the future of the Company. His instrumental role in Converge
Direct’s growth since 2016 not only demonstrates his ability
to deliver commercial results, but is also key to
ensuring that Converge’s integration into Troika Media Group is a
success.
“I am thoroughly excited to take on the
additional responsibilities asCEO of TMG, and I appreciate the
confidence that the talented Management Team and the Board have
placed in me,” said Sid. “Since my appointment as President, I
have been working closely withtheglobal Management Team to
architect and activate a strategy and structure
that can delivertransformational business solutions as
one globally integrated organization, and create profitable revenue
streams across our core pillars of Brand Building and Activation,
Innovation and Technology, and Performance-Based Customer
Acquisition. We believe the growth opportunity for us in the global
marketplace is immense as we share with potential clients in new
geographies the work that we do for incredible brands in the U.S.
and UK. The newly integrated organization is being actively
implemented and I look forward to expanding our U.S. and U.K
capabilities into Europe, the Middle East and Asia, where I have
had extensive experience and success in developing shareholder
value. The now completed Converge acquisition provides TMG with the
catalyst to integrate its creative and brand expertise to deliver
scalable and efficient revenue through performance-based customer
acquisition and retention.”
About Sid Toama
Sid began his career as a commercial lawyer in
London where he oversaw product liability litigation and crisis
management for insurers such as Allianz, Aviva and QBE. In 2011, he
became the Global Chief Executive Officer and President of
Maclaren, a luxury British stroller and nursery brand, where he led
a global restructuring of the business. There, he architected
the brand’s recovery, B2B/B2C and selective distribution strategy
in over 50 countries across Europe, Middle East, Asia and North
America, and oversaw all global functions, working with partners
such as John Lewis, Nordstrom, Amazon, BMW, Emirates, Cath Kidston,
Gucci, Harrods and Mothercare. In 2016, Sid became the
Chief Operating Officer of Converge, a customer acquisition partner
that now is responsible for over 40 billion annual ad impressions
in the U.S. He oversaw its digital and data transformation
into a performance solutions partner managing audience
strategies, first party data, business intelligence, analytics and
technology functions to generate annual client sales exceeding
$750mm for brands such as AT&T, DirecTV, Great Wolf Lodge,
Andersen Windows, Leaf Home, ADT and clients in the Professional
Services Sector.
Sid has architected and implemented enterprise
data, ad-tech and planning solutions including global and
omni-function integrations of NetSuite, Oracle, Salesforce and
Converge’s Business Intelligence Platform, Helix, as well as Adobe,
TheTradeDesk and Google DV360.
Sid is a graduate of University of London and
holds a LLB (Law) with honors and has served as a director and
board member of businesses in UK, Europe, Asia and North
America.
About Troika Media Group
TMG is a transformational business solutions
partner based in New York, Los Angeles and London. We deliver
resilient brand equity, amplifying brands through emerging
technology and transcending them into culture to deliver
performance driven business growth. Troika’s expertise is in
Consumer Products and Services, Entertainment and Media, Sports and
Sports Betting, Financial and Professional, Education and eSports
and Gaming sectors.
Our clients include Apple, Hulu, Riot Games,
Belvedere Vodka, Unilever, UFC, Leaf Home, AT&T, Andersen
Windows, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany
& Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more
information, visit www.thetmgrp.com.
Forward-Looking Statements
Certain statements in this press release that
are not historical facts are forward-looking statements that
reflect management's current expectations, assumptions, and
estimates of future performance and economic conditions, and
involve risks and uncertainties that could cause actual results to
differ materially from those anticipated by the statements made
herein. Forward-looking statements are generally identifiable by
the use of forward-looking terminology such as "believe,"
"expects," "may," "looks to," "will," "should," "plan," "intend,"
"on condition," "target," "see," "potential," "estimates,"
"preliminary," or "anticipates" or the negative thereof or
comparable terminology, or by discussion of strategy or goals or
other future events, circumstances, or effects. Moreover,
forward-looking statements in this release include, but are not
limited to, the impact of the current COVID-19 pandemic, which may
limit access to the Company's facilities, customers, management,
support staff, and professional advisors, and to develop and
deliver advanced voice and data communications systems, demand for
the Company's products and services, economic conditions in the
U.S. and worldwide, including the effects of the war in Ukraine,
and the Company's ability to recruit and retain management,
technical, and sales personnel or fully integrate the Converge
business. Further information relating to factors that may impact
the Company's results and forward-looking statements are disclosed
in the Company's filings with the SEC. The forward-looking
statements contained in this press release are made as of the date
of this press release, and the Company disclaims any intention or
obligation, other than imposed by law, to update or revise any
forward-looking statements, whether as a result of new information,
future events, or otherwise
Investor Relations Contact:
TraDigital IR
Kevin
McGrath+1-646-418-7002kevin@tradigitalir.com
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