Hasbro Completes Acquisition of D&D Beyond from Fandom
May 19 2022 - 8:30AM
Business Wire
Strategic, complementary acquisition
accelerates direct-to-fans capability to drive unified vision for
Dungeons & Dragons brand in physical and digital play
Hasbro, Inc. (NASDAQ: HAS) today announced the completion of its
previously announced acquisition of D&D Beyond, the leading
digital RPG toolset and game companion to the iconic fantasy
franchise, DUNGEONS & DRAGONS. Fandom, the world’s largest fan
platform, previously owned and operated D&D Beyond since 2019
and has grown the direct-to-consumer business to be the leading
role-playing game (RPG) digital toolset on the market with close to
10 million registered users.
Driven by a shared vision to build the best possible
player-centric experiences for the world’s greatest role-playing
game, the acquisition of D&D Beyond will further accelerate
Wizards of the Coast’s capabilities to strengthen their unique
ecosystem of world-class tabletop and digital play to create deeper
player engagement and satisfaction and support growth across all
expressions and regions.
To celebrate today’s closing, D&D Beyond will unlock the
beloved starter adventure, Lost Mine of Phandelver for all new and
existing registered users, and between May 19 and 26, registered
users can redeem a copy of Acquisitions Incorporated, a campaign
book that introduces new character options and setting to DUNGEONS
& DRAGONS.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to making the world a better place for all children, fans
and families. Hasbro delivers immersive brand experiences for
global audiences through consumer products, including toys and
games; entertainment through eOne, its independent studio; and
gaming, led by the team at Wizards of the Coast, an award-winning
developer of tabletop and digital games best known for fantasy
franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The Company’s unparalleled portfolio of approximately 1,500
brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY,
TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS &
DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier
partner brands. For the past decade, Hasbro has been consistently
recognized for its corporate citizenship, including being named one
of the 100 Best Corporate Citizens by 3BL Media and one of the
World’s Most Ethical Companies by Ethisphere Institute. Important
business and brand updates are routinely shared on our Investor
Relations website, Newsroom and social channels (@Hasbro on
Twitter, Instagram, Facebook and LinkedIn.)
Forward-Looking
Statements
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the meaning of the Private Securities Litigation Reform Act of
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words as “anticipate,” “believe,” “could,” “estimate,” “expect,”
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“target,” “will” and other words and terms of similar meaning.
Among other things, these forward-looking statements may include
statements concerning: the benefits of the transaction; and the
ability to achieve our financial and business goals and objectives.
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to both known and unknown risks and uncertainties. Specific factors
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from time to time in Hasbro’s filings with the U.S. Securities and
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speak only as of the date of this press release. Except as may be
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make any revisions to the forward-looking statements contained in
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HAS-WIZ
HAS-DG
HAS-C
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version on businesswire.com: https://www.businesswire.com/news/home/20220518006209/en/
Investors: Debbie Hancock | Hasbro, Inc. | (401) 727-5401 |
debbie.hancock@hasbro.com Media: Carrie Ratner | Hasbro, Inc. |
(401) 556-2720 | carrie.ratner@hasbro.com
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