Liverpool Football Club Selects Extreme to Kick Up Fan Experiences at Historic Anfield Stadium
May 18 2022 - 7:05AM
Business Wire
High-Capacity Wi-Fi and Network Analytics to
Drive Exceptional Experiences for Fans and More Fluid Operations
for Club
Extreme Networks, Inc. (Nasdaq: EXTR), a leader in cloud-driven
networking, today announced that Liverpool Football Club (Liverpool
FC) has selected Extreme as its Official Wi-Fi Network Solutions
Provider and Official Wi-Fi Analytics Provider in a multiyear
partnership. The deployment will begin later this year.
As a part of the agreement, Extreme will outfit Anfield stadium
with Extreme Wi-Fi 6E access points to deliver the latest
generation of wireless connectivity and enable fans to take
advantage of digital amenities like mobile ticketing and
concessions and participate in-stadium activities like non-fungible
tokens (NFTs). It will also provide the Club with the
infrastructure to roll out innovative and immersive new services
like AR/VR in the future.
With ExtremeAnalytics™, Liverpool FC will gain real-time data,
including fan foot traffic, app usage across the stadium, popular
concessions and points in the match when fans are most digitally
engaged. These insights will enable Liverpool FC to make
data-driven decisions, deliver more personalized fan experiences
and improve operational efficiencies on match day.
The wireless network will be managed by ExtremeCloud™ IQ, which
helps stadium officials monitor and control Wi-Fi capacity and
efficiency, configure devices and gain visibility into real-time
analytics. This will help the Club streamline management and
performance of the network and scale IT operations within Anfield
stadium.
Executive Perspectives
Drew Crisp, Senior Vice President of Digital, Liverpool
Football Club
“We’re delighted to be teaming up with Extreme to deliver
outstanding in-stadium connectivity and analytics. This deal will
provide supporters with the latest generation of wireless
connectivity and enable them to take full advantage of our
best-in-class digital offerings while visiting Anfield. Our home
stadium is renowned for its storied history and Extreme will enable
us to improve the digital fan experience on the ground, while also
providing the critical insights we need to keep innovating and
improving digital journeys for our fans.”
Norman Rice, Chief Operating Officer, Extreme
Networks
“Connectivity is the foundation of next-generation mobile
services like biometrics, interactive stadium apps and on-demand
concessions at large venues. In a stadium like Anfield, which
houses 54,000 fans, Extreme will provide next-generation wireless
connectivity and deliver a goldmine of network insights that will
help Liverpool Football Club better understand its fanbase, unlock
new revenue streams and improve overall matchday operations. We’re
proud to play such a pivotal role in the ongoing development of one
of the most loved sports organizations in the world.”
About Extreme Networks
Extreme Networks, Inc. (EXTR) creates effortless networking
experiences that enable all of us to advance. We push the
boundaries of technology leveraging the powers of machine learning,
artificial intelligence, analytics and automation. Over 50,000
customers globally trust our end-to-end, cloud-driven networking
solutions and rely on our top-rated services and support to
accelerate their digital transformation efforts and deliver
progress like never before. For more information, visit Extreme's
website at https://www.extremenetworks.com/ or follow us on
LinkedIn, YouTube, Twitter, Facebook or Instagram.
Extreme Networks, ExtremeAnalytics, ExtremeCloud and the Extreme
Networks logo are trademarks or registered trademarks of Extreme
Networks, Inc. in the United States and other countries. Other
trademarks shown herein are the property of their respective
owners.
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