Known for spreading joy with her inspirational
content, Tabitha Brown will team up
with Target to introduce four lifestyle collections, starting in
June 2022
MINNEAPOLIS, May 17, 2022
/PRNewswire/ -- Target Corporation (NYSE: TGT) today
announced an ongoing partnership with actress, author and social
media phenomenon Tabitha
Brown, encompassing four limited-time-only collections
that will launch over the next year. Celebrated for her daily doses
of encouragement, Tabitha Brown is
teaming up with Target to deliver positive wellbeing and joy for
guests through Brown's vibrant and inspirational style. The
collections span categories across apparel, swim and accessories
items, home and office, food and kitchenware, entertaining and
more. Starting Saturday, June 11,
Target guests can shop the first collection of more than 75
apparel, swim and accessories items – with most items under
$30 – on Target.com and in most
Target stores, while supplies last.
Tabitha Brown for Target is a
progression of Target's existing relationship with Brown, who has
been an influencer partner for two years, inspiring Target guests
and team members alike with her joyful words of encouragement. In
addition, this partnership is one of the many ways Target is
continuing to support Black-owned businesses and partner with Black
creators and designers, as part of the retailer's Racial Equity
Action and Change (REACH) commitment.
"At Target, bringing joy to our guests is at the heart of
everything we do. Tabitha Brown is
known for being a beacon of positivity, making her the perfect
partner to help Target continue providing inspirational, inclusive
and affordable style for all," said Jill
Sando, executive vice president and chief merchandising
officer, Target. "We've had the pleasure of working with Tabitha
for a number of years and are thrilled to take our relationship to
the next level by partnering with her to introduce new limited-time
collections that we know guests will love."
"As a small-town girl, I grew up with big dreams and now, those
dreams have become a reality," said Tabitha
Brown. "Target made me feel seen and created a safe space
where I could be my authentic self. To me, joy comes from freedom,
and I was free to be myself during this entire design process,
which is reflected in the assortment. I hope my collections bring
Target guests joy, love and optimism to their everyday lives."
Known as "America's Mom," Tabitha
Brown is an actress, author, vegan chef and social
media personality. She gained popularity with her viral video
content that irresistibly spreads joy, earning the title of one of
TikTok's top 10 creators in 2020 and amassing a loyal following of
nearly 5 million. Today, Brown stars in a YouTube original kids
show, has a reoccurring role on Showtime's "The Chi," co-owns a
vegan restaurant and authored "Feeding the Soul" (2021).
The first Tabitha Brown for
Target collection includes apparel, swim and accessories items, in
bright hues and bold patterns that are easy to mix and match, in
sizes XXS-4X. Ranging in price from $10-$44, the
collection will be available on Target.com and in most Target
stores starting June 11, as well
as via Target's contactless same-day pickup options, Drive Up and
Order Pickup.
More information about Tabitha
Brown for Target and Target's REACH committee is available
on ABullseyeView.com. Stay tuned for more updates over the next
year and join the conversation on social media using
#TargetTabCollab.
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at
Target.com. Since 1946, Target has given 5% of its profit to
communities, which today equals millions of dollars a week. For the
latest store count or more information, visit Target.com/Pressroom.
For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on
Twitter.
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SOURCE Target Corporation