Two Iconic Brands Combine for New Delicious Beverage
Experience
CHICAGO, May 17, 2022
/PRNewswire/ -- Is the delectable, flavored milk at the end your
favorite part of eating a bowl of cereal? If so, Swiss
Miss®, a brand of Conagra Brands, Inc. (NYSE: CAG), has
the beverage for you. The beloved hot cocoa maker is collaborating
with General Mills Cinnamon Toast CrunchTM to introduce
new Swiss Miss Cinnamon Toast Crunch Cinnamilk TM hot
drink mix. In this new product, Cinnamon Toast Crunch Cinnadust
TM and marshmallows combine with a creamy Swiss Miss
base for a delicious beverage experience perfect for any
occasion.
"We love creating sweet, warm moments of indulgence," said
Audrey Ingersoll, VP/GM, Sweet
Snacks, Conagra Brands. "Our new Swiss Miss Cinnamon Toast Crunch
Cinnamilk hot drink mix is another delicious way for Swiss Miss to
deliver happiness in a mug."
To prepare a serving of Swiss Miss Cinnamon Toast Crunch
Cinnamilk, simply combine hot water with the creamy drink mix, and
then stir in a second envelope full of Cinnadust and marshmallows.
Each box includes six pairs of drink mix.
"We know the Cinnamilk left at the bottom of a cereal bowl is
one of our fans' favorite parts about the product," said Astrid
Perez Martin, Sr. Brand Manager for Cinnamon Toast Crunch at
General Mills. "This is why we're delighted to partner with Swiss
Miss to create a delicious new beverage that gives our fans a
unique way to experience the unmistakable Cinnadust flavored milk
during new parts of their day."
The new Swiss Miss Cinnamon Toast Crunch Cinnamilk hot drink mix
will be available in grocery stores, mass retailers and eCommerce
outlets beginning in June, with a suggested retail price of
$2.99. For more information on all of
Swiss Miss' indulgent hot cocoa offerings, visit www.swissmiss.com.
And to explore Cinnamon Toast Crunch's collection of cereals,
snacks and recipe ideas, visit www.cinnamontoastcrunch.com.
Cinnamon Toast Crunch, Cinnamilk, Cinnadust and associated words
and designs are trademarks of General Mills, used under
license.
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food
companies. Guided by an entrepreneurial spirit, Conagra Brands
combines a rich heritage of making great food with a sharpened
focus on innovation. The company's portfolio is Evolving to satisfy
people's changing food preferences. Conagra's iconic brands, such
as Birds Eye®, Duncan
Hines®, Healthy Choice®, Marie Callender's®,
Reddi-wip®, and Slim Jim®, as well as
emerging brands, including Angie's®
BOOMCHICKAPOP®, Duke's®, Earth
Balance®, Gardein®, and Frontera®,
offer choices for every occasion. For more information, visit
www.conagrabrands.com.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and being a force for good. Its portfolio of beloved brands
includes household names such as Cheerios, Nature Valley, Blue
Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie's, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA,
General Mills generated fiscal 2021 net sales of U.S. $18.1 billion. In addition, the company's share
of non-consolidated joint venture net sales totaled U.S.
$1.1 billion.
For all media inquiries, please contact:
Dan
Skinner
Conagra Brands
(312)
549 -5636
Dan.Skinner@conagra.com
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SOURCE Conagra Brands, Inc.