Veritone Navigate Unlocks World’s Largest Repository of Audio and Influencer Metadata
May 17 2022 - 7:00AM
Business Wire
Veritone’s industry-defining Navigate
application automates the audio and video influencer buying cycle
while providing an unmatched level of insight and scale by
aggregating billions of data points across 30,000 shows
Veritone, Inc. (NASDAQ: VERI), creator of aiWARE, a
hyper-expansive enterprise AI platform, today unveiled Navigate, a
new application custom designed for Veritone One—its full-service
performance-based audio and influencer advertising agency. Built on
aiWARE, Navigate automates analysis and empowers transparency to
the impact of influencer and media placement that for most
advertisers is still beyond their grasp.
Veritone One’s decision-making empowers the world's most
recognizable brands by aggregating planning filters for
demographics, media and ad unit type, show size, genre, pricing and
performance in split-second analysis. By improving processes for
automating, validating, verifying and scaling content-based live
reads and influencer ads, Navigate helps drive increased client ROI
through better planning, execution, evaluation and media
optimization. Veritone’s aiWARE equips media planners with the data
they need to make more impactful, cost-effective decisions for
their clients.
“Veritone One and Navigate have been instrumental in helping us
scale and improve our advertising impact. Empowered with the AI in
the Navigate application, we can now glean campaign insights,
discover new opportunities, and push the needle for influencer
marketing with incredible efficiency and clarity,” said Lauren
McConnell, head of influencer marketing, HelloFresh.
Leveraging AI and machine learning, Navigate unlocks the world’s
largest repository of audio and influencer metadata. Unique
capabilities include:
Aggregated and AI-enabled Media Planning
- Cross-client media buying and performance trends
- Planning filters for demographics, media and ad unit type, show
size, genre, competitor activity and pricing
- AI-enabled ad analytics including performance, integration
duration and rating
- Content analytics including topical extraction, brand
suitability and content classifications aligned with IAB
taxonomy
- AI-based qualification of podcast ads to validate ad
adherence
- Automated near real-time YouTube integration confirmation
Additional features coming soon:
- Media type and individual show benchmarking
- Role-based permissions
- Inventory alerts and cross-client leveraged bidding
“Veritone One is currently executing over 80,000 ad integrations
each month through Navigate,” said Conor Doyle, senior vice
president, Veritone One. “We are able to apply never-before-seen
insights and actionable intelligence from Veritone aiWARE™ to
optimize campaigns, which is why companies that are dominating
their industries and those that are trailblazing new ones choose
Veritone One.”
“We are excited to leverage Navigate for our customers at a time
when share-of-voice depends as much on actionable insights combined
with great campaign ideas,” added Doyle. “Navigate allows our
agency strategists and planners to surface insights across all
areas of the historically fragmented influencer buying cycle. This
real-time aggregated intelligence from planning to execution and
eventually optimization ensures we are hyper-servicing our brands
in order to match them with the right influencer at the right time,
which is a positive for our clients as well as the influencer
community.”
To learn more, visit:
https://www.veritone.com/services/agency-services/
About Veritone
Veritone (NASDAQ: VERI) is a leader in enterprise artificial
intelligence (AI) software and solutions. Serving organizations in
both commercial and regulated sectors, Veritone’s software,
services, and industry applications accelerate and maximize digital
migration, empowering the largest and most recognizable brands in
the world to run more efficiently, accelerate decision making and
increase profitability. Veritone’s hyper-expansive Enterprise AI
platform, aiWARE™, orchestrates an ever-growing ecosystem of
machine learning models to transform audio, video and other data
sources into actionable intelligence. Through professional and
managed services, as well as its robust partner ecosystem, Veritone
develops and builds AI solutions that solve the problems of today
and tomorrow.
To learn more, visit Veritone.com.
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limiting the generality of the foregoing, words such as “may,”
“will,” “expect,” “believe,” “anticipate,” “intend,” “could,”
“estimate” or “continue” or the negative or other variations
thereof or comparable terminology are intended to identify
forward-looking statements. In addition, any statements that refer
to expectations, projections or other characterizations of future
events or circumstances are forward-looking statements. Assumptions
relating to the foregoing involve judgments and risks with respect
to various matters which are difficult or impossible to predict
accurately and many of which are beyond the control of Veritone.
Certain of such judgments and risks are discussed in Veritone’s SEC
filings. Although Veritone believes that the assumptions underlying
the forward-looking statements are reasonable, any of the
assumptions could prove inaccurate and, therefore, there can be no
assurance that the results contemplated in forward-looking
statements will be realized. In light of the significant
uncertainties inherent in the forward-looking information included
herein, the inclusion of such information should not be regarded as
a representation by Veritone or any other person that their
objectives or plans will be achieved. Veritone undertakes no
obligation to revise the forward-looking statements contained
herein to reflect events or circumstances after the date hereof or
to reflect the occurrence of unanticipated events.
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Veritone Media Contact:
Valerie Christopherson or Lora Wilson Global Results Comms (GRC)
+1 949 608 0276 Veritone@globalresultspr.com
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