Integration provides immersive virtual tour
experience regardless of platform
- Zillow 3D Home tours now automatically appear on Redfin,
without any additional effort from real estate agents
- 3D Home tours offer easy to navigate interactive floor plans
that let users track their location and viewpoint as they explore a
home
- Zillow listings with 3D Home tours earn 81% more views and 53%
more saves
SEATTLE, May 12, 2022
/PRNewswire/ -- Zillow® 3D Home tours and interactive floor plans
are now automatically shared to Redfin.
Real estate agents now have the ability to quickly upgrade all
their listings with best-in-class immersive virtual tours across
platforms, allowing home shoppers on both sites to explore their
targeted house with outstanding clarity.
"Zillow's goal is to give agents the best tools to allow home
buyers the power to visualize themselves in a new place, regardless
of what site they choose to browse with," said Josh Weisberg, VP of Zillow's Rich Media
Experience team. "Customers have dramatically raised their
expectations for a virtual home shopping experience over the past
two years. This technology allows agents and photographers to meet
those expectations with a seamless, immersive tour experience that
is easily made and shared."
Previously, agents needed to manually enter a 3D Home link in
order for their listings to appear on Redfin. Now, Zillow will
automatically syndicate agents' 3D Home tours to listings on
Redfin, and will include an option to opt out if desired.
Additional automatic syndications to more real estate websites and
MLSs are coming soon.
3D Home tours benefit customers, agents,
photographers
Zillow's free-to-build tours combine ultra-clear, 360-degree
views with easy navigation and interactive floor plans that show
shoppers where they are in the house, the camera's direction and
perspective, and the room's dimensions.
In today's fast-paced real estate market — where listings linger
a median of just nine days before going pending — house hunters
need to be able to efficiently evaluate homes and decide where to
focus their energy. Using virtual tours, customers can quickly
winnow their options and gain a leg up on the
competition.
"My job is to make homes stand out — to build excitement about
my listing and generate the best possible offer for my sellers,"
said Georgia Stevens, managing
broker at Compass and past president of Seattle King County
Realtors. "The agent with the best tools wins, and Zillow's tools
make it so easy to navigate the floor plan, understand exactly what
you're looking at and imagine how you'd live in that home.
Perspective is everything. This is what makes a buyer call their
agent and say, 'This is the home I want to see.'"
Zillow's 3D Home tour provides agents a cost-effective way to
showcase listings and generate more leads, while photographers
benefit from additional opportunities to capture listings content.
Homes on Zillow that included 3D Home tours saw improved
performance compared to those without, earning 81% more views and
being saved by buyers 53% more often.
About Zillow Group
Zillow Group, Inc.
(NASDAQ: Z and ZG) is reimagining real estate to make it easier to
unlock life's next chapter. As the most visited real estate website
in the United States, Zillow® and
its affiliates offer customers an on-demand experience for selling,
buying, renting or financing with transparency and ease.
Zillow Group's affiliates and subsidiaries include Zillow®,
Zillow Premier Agent®, Zillow Home Loans™, Zillow Closing
Services™, Trulia®, Out East®, ShowingTime®, Bridge Interactive®,
dotloop®, StreetEasy® and HotPads®. Zillow Home Loans, LLC is an
Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).
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SOURCE Zillow