May 11, 2022 -- InvestorsHub NewsWire -- via NetworkNewsWire
Editorial Coverage: Luck is a huge aspect of gambling, but luck
has a way of favoring the intelligent and showing its back to the
foolish. Good online gamblers look for opportunities to improve
their odds, then press when probabilities are in their favor. Luck
is a fickle mistress and good gamblers know that luck is what
happens when preparation meets opportunity. The seduction of
gambling dates as early as 200 BC and now flourishes on PCs and
mobile devices around the world. Eclipsing $70 billion last year,
major casinos and new gaming platforms are fighting for a piece of
the action. The market is booming, but there’s a serious drawback
for these platforms. Customer
acquisition cost for an online casino in the United States
is more than $500, and some estimates peg player value at $300 or
less. That’s not a winning formula, and many online casino
operators now realize that traditional advertising for sports
betting and iGaming products presents an irrational cost of
customer acquisition. With the online gaming market expected to
balloon to more than $130 billion in the next five years, there may
be a smarter way to cash in on the action. Providing B2B services
such as online gaming platforms, systems, and gaming content has
proved to be a winning business model. Coming off its 14th
consecutive quarter of profitability, Golden Matrix Group Inc.
(NASDAQ:
GMGI) is capturing enviable market share
delivering state-of-the-art configurable and scalable white label
B2B gaming platforms for its customers across the globe. Golden
Matrix’s gaming IP includes sophisticated tools for marketing,
acquisition, retention, and monetization of users, exactly what
platform operators need to achieve profitability. Golden Matrix has
established itself as one of the world’s leading providers of
turnkey and white label gaming platforms, gaming content, and
Esports technology. Others in the sector, such as DraftKings Inc. (NASDAQ:
DKNG), International Game Technology
(NYSE:
IGT), Bragg Gaming Group Inc.
(NASDAQ:
BRAG) and GAN
Limited (NASDAQ:
GAN), are also working to expand into new markets and
increase shareholder equity.
- Global online gambling market reached $72.3 billion in 2021 and
is expected to exceed $131 billion by 2027 with a CAGR of nearly
10%.
- Coming off 14 consecutive quarters of profitability, Golden
Matrix Group Inc. just uplisted to NASDAQ.
- GMGI has an aggressive international growth strategy, including
its recent 80% interest in RKings, one of the UK’s leading
independent online competition companies.
- Golden Matrix’s platforms are completely scalable with
operating cost similar for 100 or 1M players.
Click here to view the custom infographic of
the Golden Matrix Group editorial.
Online Gaming Tsunami
The flood of online gaming action was only amplified by new
players during the global pandemic. According to IMARC Group,
the global online gambling market reached $72.3 billion in 2021,
and the market is expected to reach $131.4 billion by 2027, with a
CAGR of 9.96% during 2022—2027.
Strong structural forces are expected to carry the market well
beyond the pandemic surge, which introduced millions of new players
to online gaming. IMARC cites rapid urbanization, along with
increased global penetration of the internet. Legalization,
technological advancements, high-profile sponsorships, and cultural
acceptance of online betting are all boosting market growth. Easy
use of mobile devices and bitcoin gambling are expected to drive
the market further.
Online Gaming Windfall
The online gambling tsunami has proved a windfall for Las
Vegas-based Golden Matrix Group Inc.
(NASDAQ:
GMGI). GMGI is capitalizing on the surging demand
and delivering essential products and services the sector needs.
The innovative gaming tech company develops and owns a broad array
of online gaming IP, supplying configurable and scalable
white-label B2B gaming platforms for its customers, mostly in the
Asia Pacific region right now.
The company’s gaming IP includes all the tools operators need
for customer acquisition, retention, marketing and monetization of
users. This is exactly what operators covet to reduce customer
acquisition costs and increase customer value. Proof of efficacy is
GMGI’s quarter-over-quarter record revenues and 14 consecutive
quarters of increased profitability.
Golden Matrix’s platform can be easily accessed through both
desktop and mobile applications and optimizes a B2B client’s
ability to address to a wide range of gaming choke points including
transaction management, loyalty and reward programs, and many other
functions that operators depend on. GMGI supports the widest swath
of player engagement by accommodating both free and cost to play
games.
The company’s white label social gaming platform is unparalleled
in both mobile and desktop website deployment and is compatible
with all major operating systems and web browsers. In addition,
GMGI’s sophisticated software automatically declines any gaming or
redemption request from any restricted jurisdiction.
New Archetype
Golden Matrix has established a new standard for gaming
platforms and offers what is believed to be the industry’s most
extensive game portfolio. Golden Matrix’s configurable and scalable
gaming platform, GM-X System, grants access to 10,000-plus games
across more than 25 providers. The GM-X Turnkey Solution is a
complete software package for starting and operating an online
gaming business. Designed with industry-best practices, GMGI’s
solution is integrated with thousands of games from industry
-eading content providers.
The GM-X Turnkey Solution offers a full suite of tools and
features for successfully operating and maintaining an online
gaming website, from player registration and user management to
payment solutions and content management. With GM-X, operators have
all the required elements to customize and operate their own gaming
site.
GMGI’s GM-X White Label Solution is the fastest way to start an
online gaming platform from scratch, providing clients with
licensing, accounting, management, support and gaming content. It’s
effectively utilized by operators that want to focus solely on
marketing and move quickly into new markets with a proven setup.
GM-X offers both desktop and mobile sites based on the desired
aesthetic, with best-in-class, ready-to-go gaming content.
The GM-X Direct Integration Solution offers operators quick
access to GMGI’s entire gaming portfolio and acts as an integration
layer between the operator and content provider, on top of the GM-X
aggregation system. Leveraging the GM-X Direct Integration System,
clients can quickly enter new regulated markets with the most
relevant country-specific, multilingual content for their
audiences.
Expanding Market Share
Golden Matrix is partnered with some of the largest and most
expansive iGaming operators in the Pacific Rim, and the company has
designs on numerous other global venues. GMGI’s current 30+ gaming
partners dominate Asia’s online gaming market, seamlessly
delivering innovative games and premium brand titles. Not
satisfied, Golden Matrix is on a mission for global dominion.
With a European gaming license secured, Golden Matrix announced
in December a purchase agreement to acquire an 80%
controlling ownership interest in UK-based RKings
Competitions Ltd., one of Ireland’s and the UK’s leading
independent online competition companies. RKings is a
well-established business-to-consumer (“B2C”) skilled tournament
company with revenues that exceeded $29 million and annual net
income of more than $2.4 million during the fiscal year ending Oct.
31, 2021. Synergistic with the GMGI’s B2B business, the accretive
acquisition has already provided significant revenue contributions,
and Golden Matrix is actively expanding its reach.
In March, Golden Matrix announced it had applied for a Mexican
gaming license and, once approved, plans to offer iGaming in Mexico
and launch the RKings tournament platform. This opens compelling
new opportunities in the vast Latin America B2C market, and the
strategic move will begin the expansion of the RKings tournament
platform to regions outside of the UK. Golden Matrix is confident
that, in addition to casino games and sportsbook betting, RKings
will be received enthusiastically, generate significant revenues
and boost overall profitability.
GMGI also intends to expand into the United States, specifically
New Jersey. The company has big plans for a new U.S. operation and
is creating a platform for esports gamers to wager bets against
other players.
To enhance global growth and visibility, Golden Matrix recently
uplisted to NASDAQ. As CEO Brian Goodman stated, “Uplisting our
common stock to Nasdaq is extremely important to Golden Matrix, at
a time when we are expanding rapidly and entering into new global
markets. We expect the uplisting to significantly improve the
Company’s visibility, broaden our base of both retail and
institutional stakeholders, and lead to enhanced long-term
shareholder value. Additionally, we believe this uplisting will
further strengthen our ability to execute on the company’s
acquisition strategy with the goal of accelerating both revenue and
profit growth going forward.”
With GMGI’s impressive track record thus far, it appears a safe
bet that GMGI can achieve global growth while maintaining margins
and profitability. Golden Matrix understands how to win with online
gambling.
Footprints and Profitability
Every major player and upstart is looking to expand footprint
and achieve profitability in the online gaming market as they
search for ways to lower acquisition costs and increase player
value.
DraftKings Inc. (NASDAQ:
DKNG) is a digital sports entertainment and
gaming company created to fuel the competitive spirit of sports
fans with products that range across daily fantasy, regulated
gaming and digital media. Most recently, the company acquired
Golden Nugget Online Gaming Inc., a move that will allow
DraftKings to leverage Golden Nugget’s established brand to broaden
its reach into new customer segments and enhance the combined
company’s iGaming product offerings through DraftKings’ vertically
integrated tech stack and Golden Nugget Online Gaming’s unique
capabilities, including Live Dealer.
International Game Technology
(NYSE:
IGT) is a global leader in gaming. The company
recently entered into a definitive agreement to acquire
iSoftBet, a leading igaming content provider and third-party
game aggregator, for approximately €160 million in cash. The
acquisition will more than double the IGT PlayDigital content
library to approximately 225 proprietary games, in addition to
providing a world-class, proprietary game aggregation platform to
distribute third-party games, and leading data-driven promotional
and user-engagement tools.
Bragg Gaming Group Inc.
(NASDAQ:
BRAG) is a next-generation gaming group with
cutting-edge technology, leading brands and world-class management
expertise, developing into a global gaming force. Formed by a team
of gaming industry experts, Bragg’s main portfolio asset is ORYX
Gaming, which just last month entered new
agreement to provide its player account management iGaming
platform and exclusive content to a new online casino brand,
711.nl, in the regulated Dutch market. The move is designed to
ensure the seamless operation for the 711.nl online casino that
recently received its license and is poised to begin operation.
GAN
Limited (NASDAQ:
GAN) is a leading business-to-business supplier
of internet gambling software-as-a-service solutions predominantly
to the U.S. land-based casino industry. In April, the
company announced a
partnership with Chalkline, the leading North American
freeplay sports game provider. GAN’s retail casino operator
clients now have a simple, additional product to acquire future
sports gamblers online today, at a lower marketing cost than the
expected cost tomorrow, once the real-money regulated sports
betting market commences.
Smart gamblers look for opportunities to improve their odds,
then press when probabilities swing in their favor. They know that
luck is a fickle mistress and there’s no sure bet, but they wager
strategically on the right opportunity. There’s wide-ranging
consensus that the online gaming market may have huge upside, and
now may be the time to place a bet on what looks to be a big
winner. Luck happens when preparation meets opportunity.
For more information on Golden Matrix Group
(NASDAQ:
GMGI), please visit Golden
Matrix Group.
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