NEW
YORK, May 3, 2022 /PRNewswire/ -- Stagwell
(NASDAQ: STGW), the challenger network built to transform
marketing, today released its 2021 Annual Report, highlighting
substantial growth propelled by a uniquely high concentration of
digital capabilities; strategic investments and acquisitions
supporting digital and global growth; and a collaborative
organizational model designed to meet the demands of larger clients
in need of true integrated marketing services. Download the report
here.
"In a digital economy, every screen is a canvas, every
experience a data collection point, and every platform a new place
for brand interaction. Brands deserve a digital-first alternative
marketing network that drives business growth by connecting
culture-moving creativity with leading-edge technology," said
Stagwell Chairman and CEO Mark Penn.
"We strongly believe the steps we have taken to align Stagwell's
operations to support this transformation created a lasting
platform for growth and shareholder value."
Stagwell has had breakthrough performance since the combination
with MDC Partners Inc., forming Stagwell Inc. in August 2021.
This includes $2 billion in combined
pro forma revenue for 2021. Penn's annual CEO letter discusses
Stagwell's 2021 financial performance in the context of five
transformative approaches to global marketing services
delivery:
- Digital transformation and innovation, helping clients
reposition their enterprises for growth in the new digital economy.
Innovation shops Code and Theory, GALE, Instrument, and YML
spotlight path-breaking work for Amazon Ads, MilkPEP, Google TV,
Polestar and more within the report.
- Scaling creative performance for modern brands, bringing
world-class creativity and modern media together to drive powerful
campaign results. Work from 72andSunny for Tinder/Match Group;
Anomaly for Expedia; Assembly for Nike; Doner for CUE Health;
Forsman & Bodenfors for Polestar; and more illustrate ways
Stagwell unleashes creative effectiveness for the modern
marketer.
- Building integrated marketing solutions that align the
right mix of core marketing capabilities and specialist expertise
for ever-more-complex clients, exemplified in Sloane & Co., KWT
Global, TEAM Enterprises, and GALE's collaborative marketing
efforts supporting Hertz's vision for the future of electric
vehicles.
- Agile global expansion, fueled by Stagwell's Affiliate
Program spanning 50+ partners across Latin America, the Middle East, Africa, Asia-Pacific, and Eastern Europe, and investments in market
leaders Instrument and Goodstuff.
- Product innovation through the Stagwell Marketing Cloud,
a proprietary product suite of SaaS and DaaS solutions that
leverage artificial intelligence, machine learning, and
mixed-reality business transformation for in-house marketers. SMC's
services span audience segmentation, influencer marketing, public
relations, immersive experiences, and brand insights. The newest
platform in the Cloud, ARound, helps brands create, manage, and
scale augmented reality experiences for live events and
retail.
To read the full report, please visit Stagwell's website.
Viewers can use QR codes throughout the document to explore
referenced case studies.
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing.
We deliver scaled creative performance for the world's most
ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 10,000+ specialists in
34+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com.
PR Contact:
Beth Sidhu
beth.sidhu@stagwellglobal.com
+1. 202.423.4414
IR Contact:
Michaela Pewarski
ir@stagwellglobal.com
646-429-1812
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SOURCE Stagwell Inc.