Thought Leadership Informed by Penn's Four
Decades of Business and Political Strategy Work
NEW
YORK, April 29, 2022 /PRNewswire/ -- Stagwell
(NASDAQ: STGW) today introduced "Hitting the Mark," a monthly
newsletter authored by Chairman and CEO Mark Penn that arms modern C-Suite business
leaders with critical insights into developments at the
intersection of business, marketing, and politics. To read the
inaugural edition of "Hitting the Mark," which addresses brand and
business leadership in the Russia-Ukraine conflict, visit Stagwell's site, and
register to receive future editions here.
"From historic levels of inflation to the Russia-Ukraine conflict, unprecedented geopolitical
forces are converging on today's business leaders, requiring
innovative solutions," said Penn. "Brand leadership in times of
chaos is an invaluable competitive advantage; with my insights into
modern brand strategy, global change, and business leadership, I
hope this newsletter helps C-Suite leaders 'hit the mark' on the
challenges facing their organizations and consumers today."
Penn is a globally recognized pollster, political strategist,
and marketing business leader with four decades of experience
driving strategy in the Board and Situation Rooms. He has advised
top world leaders including President Bill
Clinton and UK Prime Minister Tony
Blair; led companies and written two bestselling books. In
addition to his duties as Chairman of Stagwell, Penn chairs the
Harvard CAPS-Harris Poll, a monthly collaboration between the
Harvard Center for American Political Studies and The Harris Poll,
a Stagwell research & insights firm.
"Hitting the Mark" leverages proprietary polling & survey
results from Stagwell's suite of global research & insights
agencies, including The Harris Poll, HarrisX, National Research
Group, and Northstar Research Partners.
Penn at a Glance:
- Founder: Founded Penn & Schoen in 1975 with
his Harvard roommate Doug Schoen.
- Grower: Under Penn's leadership, Penn & Schoen
expanded to 200+ people with offices around the world. Served key
corporate (AT&T, Microsoft, Ford, Merck, etc.) &
political (President Clinton's pollster for six years,
advisory to Hillary Clinton &
Tony Blair) clients
- Global CEO: Served as CEO of Burston-Marsteller
from 2006-2012, running a global PR and public affairs firm with an
80+ market footprint and tripling profits
- Client & Creator: Asked by Steve Ballmer to join Microsoft &
revitalize Bing in 2012; rose to EVP & Chief Strategy
Officer running Microsoft's $2
billion advertising budget
- Portfolio Builder & Public Company CEO Launched
Stagwell Group in 2015; invested in MDC Partners in
2019 & assumed role of Chairman and CEO.
- Transformer: Transformed MDC Partners from $1 stock to $7
stock; Combined MDC Partners and Stagwell Marketing Group to form
top-ten global marketing services company, Stagwell Inc.
- Thought Leader: Best-selling author of a pair of
marketing insights books, "Microtrends: The Small Forces Driving
the Big Disruptions Today" and "Microtrends Squared: Small Forces
Driving Today's Big Disruptions" and frequent business and
political trend commentator
About Stagwell
Inc.
Stagwell is the challenger network built to transform marketing.
We deliver scaled creative performance for the world's most
ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 10,000+ specialists in
34+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/stagwell-stgw-ceo-mark-penn-launches-hitting-the-mark-newsletter-to-deliver-leadership-insights-for-modern-c-suite-leaders-301536618.html
SOURCE Stagwell Inc.