The "Stitch Fix It" campaign addresses the 40%
of American men who admit that throwing out old clothes can be more
difficult than ending a relationship
SAN
FRANCISCO, April 27, 2022 /PRNewswire/ -- In an
effort to help men overcome their biggest wardrobe challenges -
from retiring outdated threads to navigating new work dress codes -
online personal styling and shopping service Stitch Fix is joining
forces with Emmy Award winning actor and producer Keegan-Michael Key for its new "Stitch Fix It"
campaign.
Fresh insights from a Stitch Fix-commissioned survey found that
men hold onto old clothes for a number of reasons, with almost half
(46%) citing sentimental value and lack of time as hurdles to a
closet refresh. Informed by these results, Stitch Fix teamed up
with Keegan-Michael Key, who admits
he is among the 28% of men that regularly wear items more than a
decade old. To kick off Key's first-ever retail
partnership, Stitch Fix is debuting an exclusive music video
performed by Key, infused with the actor's signature wit,
encouraging men to join him in breaking up with their outdated
wardrobe.
"I'll admit, I'm guilty of hanging onto clothes for too long and
at times need a nudge to keep me from falling into a style rut,"
says Keegan-Michael Key. "For the
40% of men who say tossing their overworn clothing is worse than a
break-up, Stitch Fix is the wardrobe wingman ready to arm you with
personalized style recommendations and provide a time-saving
solution for that wardrobe refresh."
Feelings of intimidation around dressing for certain events such
as weddings (36%), first dates (34%), and even funerals (27%) are
also keeping men from reaching their full style potential, with 78%
of men claiming they have stood out socially because of their
attire. Work-related moments - from dressing for a job interview,
company party, or the office after remote work - are particularly
stressful for men. Combined, 60% of men say dressing for one of
these work scenarios is the most intimidating.
"Stitch Fix is a great solution for guys like me who need a
little nudge to let go of old clothes," says Key. "It helps
streamline the shopping experience by showing you items that match
your style and size and delivering them right to your door! It has
helped inspire me to get rid of old clothes and replace them with
staple pieces to refresh my wardrobe."
With Stitch Fix's shopping experience rooted in personalization,
men can save themselves and those closest to them time by no longer
relying on partners for fashion advice (39%) or encouragement to
get rid of old clothes (27%). Stitch Fix is also the perfect
solution for the 43% of men who say shopping for a whole new
wardrobe is more of a hassle than doing their taxes alone, allowing
them to choose the shopping experience that works best for their
lifestyle.
Whether you prefer to have an expert hand-select items just for
you, or instantly shop outfit recommendations directly through
Stitch Fix Freestyle, Stitch Fix delivers a unique shopping
experience personalized to each individual. With Stitch Fix, men
can purchase items from brands they already know and love, or they
can discover new exclusive brands within Stitch Fix Men's
assortment, such as 01.Algo, Hawker Rye, Mohnton Made and
others.
About Stitch Fix
Stitch Fix is the world's leading
online personalized shopping experience. Our unique business model
combines the human touch of expert Stylists with the precision of
advanced data science. Since our founding in 2011, we've served as
a trusted style partner to millions of people, helping adults and
kids get dressed every day feeling like their best selves. The
Stitch Fix team is building a transformative and inclusive
ecommerce model, an ecosystem of shopping experiences based on
convenience and guided discovery that makes it radically simple and
delightful for customers to discover and buy what they love. For
more, visit https://www.stitchfix.com
SOURCE Stitch Fix