New global office led by Vinicius
Reis will anchor Stagwell's investment in Latin America, connecting best-in-class
services in the region for accelerated growth
NEW
YORK, April 13, 2022 /PRNewswire/ --
Stagwell (NASDAQ: STGW), the challenger network built to
transform marketing, today announced the opening of a new global
office in Brazil to accelerate the
company's growth in Latin America
and drive collaboration across its local agencies and affiliate
partners. Stagwell Brazil is the second international office the
company has opened in 2022; in January, Stagwell launched an office
in Singapore to accommodate its
growth throughout Asia-Pacific.
Vinicius Reis will lead the
office as President, Stagwell Brazil, alongside CCO & Partner
CPB Brazil Andre Kassu and CCO & Partner CPB Brazil Marcos
Medeiros. They will work to drive growth and bolster capabilities
to serve regional and global clients seeking to reach consumers in
the Latin American market. Reis will also continue to lead
operations at Stagwell agency CP+B Brazil where he, Marcos, and
Andre, have built the agency into a regional force for blue-chip
clip engagements with Stella Artois, AB InBev, McCain, Amazon,
Activision, Blizzard, Bauducco, PicPay, 99 (DiDi), Diageo, and
others. Prior to CP+B Brazil, Reis served as CEO of Havas Digital
and held international executive roles at DDB Miami and Lowe
Worldwide.
"We're excited to enter this new chapter of our ambitious global
expansion, returning to a region I've long believed to be the front
door to international expansion for modern brands," said
Mark Penn, Chairman and CEO,
Stagwell. "Stagwell Brazil will be a crucial player in the LATAM
marketing ecosystem as we continue to grow our best-in-class
offering for global clients."
"Stagwell's mission to transform marketing with the power of
creativity, data and technology is a powerful differentiating force
in the market right now, and we're excited to contribute the
network's growth," added Reis. "Our agencies and partners across
Latin America represent the best
in modern marketing expertise. With Stagwell Brazil, we have the
opportunity to drive region-wide collaboration in service of our
clients."
Stagwell agencies in Brazil
include global travel media firm Ink, communications network
Allison+Partners, CP+B Brazil, YML, Locaria, and Code & Theory.
Additionally, Stagwell has significantly expanded its footprint
across LATAM over the past year via affiliate partnerships with
recognized content and media agency networks Anchor Worldwide,
Grupo Garnier and The Lab, with
teams distributed across Aruba,
Costa Rica, Colombia, Curacao, Mexico, Nicaragua, and Panama. Stagwell's Global
Affiliate program has to date signed over 50 affiliates worldwide,
representing countries across Latin
America, Asia-Pacific,
Middle East and North Africa, and Eastern Europe.
About Stagwell
Stagwell is the challenger network built to transform marketing.
We deliver scaled creative performance for the world's most
ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 10,000+ specialists in
34+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their
clients. Join us at www.stagwellglobal.com.
CONTACT:
Beth Sidhu
202-423-4414
pr@stagwellglobal.com
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SOURCE Stagwell Inc.