Ex-DDB Strategy Chief to join F&B as Managing Director
to unlock new opportunities at the intersection of business and
creativity
NEW YORK, April 12, 2022 /PRNewswire/ -- Global creative
collective Forsman & Bodenfors today announced the appointment
of former DDB Chief Strategy Officer Eric
Zuncic to its Leadership team as Global Managing Director.
He will start at the end of April and report to Toby Southgate, Global CEO.
Zuncic takes on a new role for the agency, created with him in
mind and as part of F&B's unified global strategy. Zuncic will
focus on the intersection of business and creativity, helping to
elevate the agency's profile globally and fostering deeper
collaboration across offices and with clients. Above all, the
priority for Zuncic is to invent more impactful ways to solve more
interesting problems.
"I've always believed in creativity as the answer; but the
question is really "how do you define the problem?" commented
Zuncic. "Where can creativity become a competitive advantage? It
may be a new business model or distribution method or reaching new
audiences, or it may be an unforgettable way to communicate. But
the goal is the same: to think creatively in ways that change how
people experience the brand, the product or the category. That's
what has always made me jealous of F&B - their history of
harnessing creativity in the broadest possible sense to change
businesses - and I'm excited to help bring more of that thinking to
more of the world."
Zuncic's background as a former client and his experience
driving change across the whole marketing spectrum at a variety of
agencies, makes him the right fit for a non-traditional role in a
non-traditional agency. He has worked across brand strategy and
identity, innovation, brand experience, communications, and digital
transformation for brands like Domino's, McDonald's, MolsonCoors,
Infiniti, Pepsi, Method, Ben & Jerry's, the NFL, Kraft,
American Airlines, GSK, and Pernod-Ricard.
F&B's longstanding relationships with clients like Volvo,
Goldman Sachs, and P&G are built on identifying truly creative
solutions to business challenges, beyond just advertising. Eric's
unique background will help strengthen and deepen those
relationships, unlocking more opportunities for Ideas that
Change Things.
"I've worked with a small handful of people who can cross
seamlessly between creativity and business. Eric is one of those
rare talents. I've been trying to work with him again for a decade,
and I'm delighted he'll be helping write the next chapter for
Forsman&Bodenfors," said Toby
Southgate.
Eric's career includes time on the client side as a marketer at
GEICO and Unilever, and a Harvard MBA where he worked with the
founders of Mekanism to build the roadmap from production company
to full-service agency. Following a stint with WPP's Brand Union, he joined the founders of Mekanism
to help build and grow that modern agency model. He also served as
Chief Strategy Officer at Crispin Porter + Bogusky, before joining
DDB as North America Chief
Strategy Officer in 2017. Along the way he has pitched, won, and
led award-winning, business-driving relationships in dozens of
categories as well as multiple global, integrated pitches and
relationships at the Omnicom and WPP group levels.
"This is a big year for us all at F&B," said Anna
Qvennerstedt, copywriter and Global Creative Chairman. "We are
ready to take our F&B story to the world in the right way, The
job of the global team is really about support and space - helping
people do the best work of their careers. Eric's role will help
accelerate our own change, and bring us closer to our clients and
their brands than ever before."
Forsman & Bodenfors is an agency within Stagwell, the global
challenger network built to transform marketing.
About Forsman & Bodenfors
Forsman & Bodenfors is a global creative collective with 500
employees worldwide, in offices spanning Gothenburg, New
York, Stockholm,
Toronto, Montreal, and Shanghai. Other brands in the F&B group
include F&B Happy, a world-class brand strategy and design
agency; F&B Inhouse, focusing on custom digital
ecosystems; F&B Daily, its digital, social and editorial
agency; and F&B Studios, a full-service production
capability.
About Stagwell
Stagwell is the challenger network built to transform marketing.
We deliver scaled creative performance for the world's most
ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 10,000+ specialists in
34+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients.
Join us at www.stagwellglobal.com
Contact:
Brandon Dixon
pr@stagwellglobal.com
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