MINNEAPOLIS, April 8,
2022 /PRNewswire/ -- Minneapolis creative agency
MONO has unveiled a new creative campaign celebrating the launch of
California-based carbonated wine
brand, Libby. The campaign, called
"These Bubbles Have More Fun" is inspired by the freshness of the
product and showcases the bubbly, bright and effervescent nature of
the CO2-injected wine. Learn more about Libby at https://drinklibby.com/.
Libby bubbled wines are
markedly different from the champagnes, proseccos and bruts of the
category. Libby winemaker
Grant Hemingway injects the liquid
with CO2 in lieu of secondary fermentation, allowing for a
sparkling wine that's lower in calories and lower in ABV than
traditional bubblies.
"Carbonated wine, Champagne and Prosecco have long been
relegated to stuffy occasions. But because Libby is a lighter, lower ABV alternative, we
leaned into the fact that this product isn't just for a special
time, but rather any time," said MONO Executive Creative Director
Katie Riddle. "That insight inspired
us to create the campaign, which brings a fresh, poppy and playful
tone into an otherwise pretentious world and gives the audience
permission to feel free to enjoy bubbles on the regular."
The national campaign launch is the first in MONO's partnership
with Libby, which began late last
year after a competitive pitch process.
MONO handles creative advertising duties including strategy,
design, social media and more.
About MONO
MONO is an award-winning creative agency for brands in search of
ideas that will disrupt the market and define them for the
long-term. MONO was founded with a belief that "Simple Always Wins"
and an obsession to attack complexity in order to create simple,
captivating ideas that move people and move business. MONO works
with Valspar and HGTV/SW paints, Google, LifeSpace, Old Dominion, Peroni, Leinenkugel's, and Keystone
Light. For more information, visit: www.mono-1.com
About Stagwell
Stagwell (NASDAW: STGW) is the challenger network built to
transform marketing. We deliver scaled creative performance for the
world's most ambitious brands, connecting culture-moving creativity
with leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 10,000+ specialists in
34+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their
clients. Join us at www.stagwellglobal.com.
Stagwell Contact:
Brandon Dixon
pr@stagwellglobal.com
MONO Contact:
Jim Scott
jim.scott@mono-1.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/stagwells-stgw-mono-unveils-campaign-celebrating-launch-of-new-carbonated-wine-brand-libby-301520865.html
SOURCE Stagwell Inc.