MIAMI, April 7,
2022 /PRNewswire/ -- Ink, the world's leading
travel content and media sales agency, has announced that
Elias Manneh has been appointed as
their new Chief Partnership Officer. As a key member of the
North America partnerships, sales
and strategy team, Elias will focus on airline, airport and tourism
board co-op campaigns working across Ink's
global offices in London,
New York, Miami, Singapore and Sao
Paulo. His focus is to create the best
partnership and relationship experience for brands
seeking to connect with the travel audience.
Ink's bespoke airline media, coupled with reachTV (North America's largest airport TV network)
and their retargeting platform Navigator, means Ink engages with
over 1 billion global travelers each year.
Prior to joining Ink, Elias spent 22 years at United Airlines,
stationed throughout the U.S., Middle
East and Asia, where he
worked across a range of positions within the company.
Michael Keating, Ink's co-CEO
said "From insight to execution, Elias understands the art and
science of integrated marketing partnerships, enabling him to help
airlines, tourism boards and airports better define and bring
to life their campaigns. Elias combines his creative passion with
data driven insights to produce truly innovative and strategic
recommendations for our partners."
Manneh added "Ink is a great fit as it truly allows me to bring
together my 20+ years of experience into this exciting new role.
Travel is transformational, not only in terms of life experiences,
but for destinations where inbound tourism is their economic and
cultural lifeblood. Therefore, the stories we tell and the way in
which we inspire future trips massively impact people's lives and
the communities in which they live."
In other INK news, subsidiary reachTV announced a new live TV
partnership with Sport 24, the IMG-owned live sports channel for
the inflight and in-ship industry. Through the partnership, reachTv
and Sport 24 will jointly offer global brands the opportunity to
target travelers throughout the passenger journey, leveraging
reachTV's reach to over 500-million travelers worldwide and
Sport24's outstanding slate of premier live sporting content.
The new partnership comes on the heels of reachTV's move
into live sports, highlighted by their multi-year licensing
agreement with the NFL. ReachTV is expanding its library of
content, which includes partnerships with NBCU, The Tonight Show
with Jimmy Fallon, SNL, The Today
Show, The Kelly Clarkson Show, as well as original content
from reachTV's studio, AMC, Live Nation, Rotten
Tomatoes/Fandango, Fast Company and more.
About Stagwell Media Network
Stagwell's Media Network is a group of leading multichannel
agencies home to more than 3,000 experts with an expansive global
footprint across 40+ offices in 20 countries, managing close to
$5 billion in media. Agencies
include travel and media
experts Ink, Assembly, MMI
Agency, Media
Kitchen, Goodstuff and Grason,
creative consultancy GALE, B2B
specialist Multiview and multi-lingual
content agency Locaria. The network offers
marketers a more dynamic partner for global B2B and B2C solutions
spanning data, technology, media, and creativity aimed at
accelerating business growth for brands worldwide.
About Ink
Since 1994, world-leading content and media agency, Ink, has
specialized in the travel and tourism sector. Ink's 200-strong team
of award-winning content creators and sales experts work across
their offices in Miami,
New York, London and Singapore. Ink invested in and operates
ReachTV, the world's largest airport TV network from its studios in
Miami. Navigator, Ink's first
party data retargeting platform, allows brands to target passengers
across the entire passenger journey.
About Stagwell
Stagwell is the challenger network built to transform
marketing. We deliver scaled creative performance for the world's
most ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 10,000+ specialists in
34+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com.
Contact:
Beth Sidhu
202-423-4414
beth.sidhu@stagwellglobal.com
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SOURCE Stagwell Inc.