Dyversity joins Doner Partners Network to
meaningfully expand multicultural marketing services spanning
advertising, research & analytics, shopper, content production,
media, XM, Influencer and PR
TORONTO, April 1,
2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW)
today announced the acquisition of Dyversity Communications, a
leading multicultural full-service marketing agency in depth,
breadth, and size based in Canada. Dyversity specializes in
Chinese and South Asian communications, with additional expertise
in over 20 other languages including Filipino, Korean,
Portuguese, and Spanish.
The acquisition rapidly scales the Doner Partners Network's
multicultural capabilities across its Canadian assets – namely
DonerNorth, Veritas, and Meat & Produce (M&P) – by adding
best practices for existing clients and doubling down on more
progressive ways to centralize multicultural insights and expertise
as part of the offering. The Doner Partners Network (DPN) is one of
four integrated networks within Stagwell that bridge complementary
specialist marketing services for powerful collaborations across
client work.
"I am so honoured to welcome Dyversity into our Network and
learn from their expertise," says Krista
Webster, Vice-Chair of DPN and President & CEO of
Veritas Communications and M&P. "Dyversity's team were
pioneers in spearheading growth in the burgeoning ethnic markets in
Canada, at a time when few
considered it. Now, they are the leader in one of the fastest
growing segments in North America.
As a challenger network with offices all over the world united by a
mission to transform marketing, it only makes sense for Stagwell to
bring Dyversity into the mix."
Dyversity has a storied history in Canada with over two decades of award-winning
work servicing all sectors from banking and telecommunications to
consumer-packaged goods and real estate. With over 30 experts,
Dyversity provides clients 360-degree marketing services, including
strategy, creative, research & analytics, and traditional and
digital media.
As part of the Doner Partners Network, Dyversity Founder
Albert Yue, will continue leading
the agency as CEO and focus on setting the pace for multicultural
marketing in Canada with the added
support of a best-in-class global network.
"I am so proud of growing Dyversity into Canada's largest and longest standing ethnic
marketing agency, but that still accounts for a very modest number
of Canadian brands' total marketing spend," says Yue. "I knew
when I met Krista and the Stagwell team that we could take this
agency to an even more special place together. With their wind in
our sails, this will be a game changer for cultural marketing
overall."
"As the Industry continues to demand more diversity in
communications, it wasn't going to be satisfactory to me to 'lip
service' our promise to clients with temporary solutions," added
Webster. "We needed a true change agent embedded in our
network and Dyversity was the best fit in terms of caliber of
clients and agency culture."
In collaboration with other award-winning Stagwell agencies
within Canada like DonerNorth and
Veritas, Dyversity is well-positioned to drive multicultural
marketing success as a key feature for the country's leading
blue-chip brands. Additionally, the agency will now benefit from
Stagwell's engineering and technology talent, numbering over 1200
worldwide, as well as original SaaS and DaaS products supporting
marketing transformation within the Stagwell Marketing Cloud.
"We're eager to welcome Dyversity to Stagwell as we continue to
evolve our offering of transformational marketing services," added
Mark Penn, Chairman and CEO,
Stagwell. "Dyversity sets a high bar for excellence in
multicultural insights that aligns with our data-driven approach to
shaping culture through the work we do for brands."
Once Dyversity establishes itself within DPN Canada, Webster
says the opportunity to scale expertise into the US through Doner
and the Stagwell global network is on the
horizon.
About Doner Partners Network. Doner Partners Network is
mix of award-winning US, Canadian and UK based B2C and B2B
marketing agencies within Stagwell that are the best-in-class in
the cities they originate – from Toronto to LA, New
York to London,
Detroit to Minneapolis. Agencies include Doner,
DonerNorth, Yamamoto, Veritas, Meat & Produce and KWT
Global.
About Stagwell
Stagwell is the challenger network
built to transform marketing. We deliver scaled creative
performance for the world's most ambitious brands, connecting
culture-moving creativity with leading-edge technology to harmonize
the art and science of marketing. Led by entrepreneurs, our
10,000+ specialists in 34+ countries are unified under a single
purpose: to drive effectiveness and improve business results for
their clients. Join us at www.stagwellglobal.com.
For more information, please contact:
Brandon Dixon
347-636-5807
pr@stagwellglobal.com
Bora
Caglayan
647-920-2201
caglayan@veritasinc.com
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SOURCE Stagwell Inc.