Collaboration includes unique foul pole branding and
charitable element to support Connect 313 Fund's mission to
eliminate Detroit's digital
divide
DETROIT, March 22,
2022 /PRNewswire/ -- Rocket Mortgage, part of
Rocket Companies (NYSE: RKT), along with the Detroit Tigers,
today announced a robust, multi-year partnership – making the
nation's largest home lender the Exclusive Mortgage Partner of the
Tigers. As part of the collaboration, Rocket Mortgage will also be
the Presenting Sponsor of Detroit Tigers Opening Day at Comerica
Park on April 8. Fans will
participate in unique onsite activities and visit the ballpark for
the first Opening Day at full capacity in two years.
This partnership, Rocket Mortgage's first with a Major League
Baseball team, includes signage throughout Comerica Park, including
one-of-a-kind branding on both foul poles. The "Rocket" foul poles
in left and right field will feature the company's iconic branding
and Gate B, located at the corner of Witherell Street and East
Adams Avenue, will be rebranded the "Rocket Mortgage Entry."
"As a company with deep Detroit
roots, Rocket Mortgage is honored to partner with the Tigers, a
team synonymous with the city we love. The Tigers' rich heritage is
a source of pride for Detroiters the world over, and we are excited
to now be a small part of the ballclub's legacy," said Casey Hurbis, Chief Marketing Officer of Rocket
Mortgage. "Together, we will use our partnership to shine a
spotlight on our hometown by creating a vibrant environment for
fans to cheer on the Tigers and help drive meaningful change to
eliminate the digital divide in Detroit."
To help end the digital divide in Detroit, Rocket Mortgage announced a new
promotion in conjunction with its Tigers Partnership. Each time a
Tigers player hits a home run off the "Rocket" foul poles, Rocket
Mortgage will contribute $5,000 to
the Connect 313 Fund. If the home run results in a grand slam, the
company will contribute $20,000 to
bring digital connectivity and literacy to Detroiters.
The Connect 313 Fund was established in 2020. It is the
coordinating body for the citywide effort dedicated to bridging the
digital divide and ensuring all Detroiters have equitable access to
the internet and technology. The fund is a collaboration
between the City of Detroit, the
Rocket Mortgage Classic, Rocket Companies, Microsoft and the United
Way of Southeastern Michigan.
"We are proud to partner with Rocket Mortgage, another
Detroit-based company that is
incredibly dedicated to our community," said Chris McGowan, President and CEO of Ilitch Sports + Entertainment. "We look forward
to working together to create special moments and memories for
Tigers fans for years to come."
The partnership also includes branding opportunities for Rocket
Pro TPO, the division of Rocket Mortgage that works with
independent mortgage brokers; and Rocket Homes, the
technology-driven real estate service provider. Both brands are
part of the Rocket Companies platform.
Fans can purchase individual game tickets for the 2022 season,
including for Opening Day, at Tigers.com.
About Rocket
Mortgage
Detroit-based Rocket Mortgage,
the nation's largest home mortgage lender and part of Rocket
Companies (NYSE: RKT), enables the American Dream of homeownership
and financial freedom through its obsession with an
industry-leading, digital-driven client experience. In late 2015,
it introduced the first fully digital, completely online mortgage
experience. Rocket Mortgage closed $351
billion dollars of mortgage volume across all 50 states in
2021.
Rocket Mortgage moved its headquarters to downtown Detroit in 2010. Today, Rocket Mortgage and
Rocket Companies employ 26,000 full-time team members nationwide.
The company generates loan production from web centers located in
Detroit, Cleveland and
Phoenix. Rocket Mortgage ranked highest
in the country for customer satisfaction in mortgage servicing by
J.D. Power for the past eight straight years, 2014 – 2021.
Rocket Companies, Rocket Mortgage's parent company, ranked #5 on
Fortune's list of the "100 Best Companies to Work For" in 2021 and
has placed in the top third of the list for 18 consecutive
years.
For more information and company news visit
RocketMortgage.com/PressRoom.
About the Detroit
Tigers
The Detroit Tigers, Inc., a charter member of the American
League in 1901, have won four World Series and 11 American League
pennants. The Tigers play their home games at Comerica
Park located within The District Detroit, one of the largest
sports and entertainment developments in the country. For more
information about the Tigers and the Ilitch Companies,
visit Tigers.com,
DistrictDetroit.com and
IlitchCompanies.com.
About Ilitch Sports + Entertainment
Ilitch Sports + Entertainment
(IS+E) is reimagining the power and potential of providing
world-class sports and entertainment experiences to fans, guests,
and corporate partners. IS+E was formed as the shared business arm
of the storied Detroit Red Wings, Detroit Tigers, Olympia Parking, and The District Detroit, the
region's emerging epicenter of entertainment in the heart of the
city. Ilitch Sports + Entertainment
operates the award-winning Little Caesars Arena, Comerica Park, and
the iconic Fox Theatre, all within a four-block radius in The
District Detroit. It also maintains a joint venture interest in 313
Presents and provides facility management services for Pine Knob
Music Theatre, Michigan Lottery Amphitheatre at Freedom Hill, and
the Meadowbrook Amphitheatre.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/rocket-mortgage-steps-up-to-the-plate-as-exclusive-mortgage-partner-of-detroit-tigers-and-presenting-sponsor-of-opening-day-301507651.html
SOURCE Rocket Mortgage