DALLAS, March 7,
2022 /PRNewswire/ -- BSN SPORTS, the nation's largest
direct marketer and distributor of sporting goods to the school and
league markets and a division of Varsity Brands, and Under Armour
(NYSE: UA) today announced co-sponsorship of a new complementary
webinar series, the "Women of Will Womenar Series" on behalf of
their joint Women of Will Program – the first exclusive women's
high school sports sponsorship program of its kind. The Womenar
Series, which includes four webinars of women-driven content
pertinent for coaches, teachers, and administrators, begins
Wednesday, March 9th at
11 AM CT with a live discussion led
by Under Armour President of the Americas Stephanie Pugliese on the topic of "Women in
Business: Navigating Challenges & Finding Success".
The series will continue in three additional installments hosted
by elite women professionals leading various sectors of the
athletic industry:
- March 16th at
11 AM CT - Managing Editor of
Just Women's Sports, Hannah Withiam discussing "Media Coverage of
Women's Sports and Why It's Important for Visibility and
Growth"
- March 22nd at
11 AM CT – Director of Performance
& Mental Health for the Chicago Bulls, Dr. Wendy Burlabi discussing "Steps for Building
Confidence in Your Female Athletes"
- March 23rd at
1 PM CT – 2X Olympic Gold Medalist
and World & U.S. National Champion in Track & Field Natasha
Hastings discussing "Women's Sports: An Athlete's Perspective"
Session capacity for each webinar is 1000 attendees. For
additional information about the Womenar Series, including
registration details and access to BSN SPORTS' platform of over 180
free webinars hosted to date, individuals can click here.
Terry Babilla, President of BSN
SPORTS, said, "In light of Women's History Month, the Womenar
Series will highlight the stories and expertise of dynamic female
professional leaders and we are proud of the opportunity to share
this knowledge freely with coaches molding the next generation of
athletes. As with any industry, but particularly in athletics,
there is distinct value in investing in purposeful platforms that
uplift strong female perspectives and continue broadening what
participation and progress looks like for all. The lifelong impact
of teamwork, collaboration and confidence learned through sports
are transformative in the life of an athlete, and we are thankful
our partners at Under Armour share our vision to extend these
lessons further among female athletic programs."
The co-branded BSN SPORTS and Under Armour Women of Will Program
is entering its fourth year of driving growth and support among
high school women's athletic programs nationwide. With 320 Program
partners currently benefitting from partnership perks – including
annual grants, branding packages, exclusive access to custom Under
Armour apparel and more – the program is poised to continue
bolstering the female athletic prowess through offerings such as
the Womenar Series.
If you would like information regarding partnership
opportunities with the BSN SPORTS and Under Armour Women of Will
Program, please contact BSN SPORTS Director of Women's Sport
Maria Carlini
at mcarlini@bsnsports.com.
About BSN SPORTS
Dallas-based BSN SPORTS is the
leading marketer, manufacturer and distributor of sporting goods
apparel and equipment. A division of Varsity Brands, BSN SPORTS
markets and distributes its products to over 150,000 institutional
and team sports customers in colleges and universities, middle and
high schools, and recreational programs throughout the United States via catalog, e-commerce, and
direct sales. Focused on providing game changing solutions through
local partnerships, multi-brand selection and one-stop shopping for
equipment and uniforms, BSN SPORTS' more than 3,000 employees have
been helping elevate participation in team sports since 1972. For
more information about BSN SPORTS please visit
www.bsnsports.com.
About Varsity Brands
With a mission to inspire achievement and create memorable
experiences for young people, Varsity Brands elevates the student
experience, promotes participation and celebrates achievement
through three unique but interrelated businesses: Herff Jones, a Varsity Achievement Brand; BSN
SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these
assets promote personal, school and community pride through their
customizable products and programs to elementary and middle
schools, high schools, and colleges and universities, as well as
church organizations, professional and collegiate sports teams and
corporations. Through its 8,200 dedicated employees and independent
representatives, Varsity Brands reaches its individual and
institutional customers each year via catalog, telesales, ecommerce
sites and direct sales channels.
About Under Armour
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor,
marketer and distributor of branded athletic performance apparel,
footwear and accessories. Designed to empower human performance,
Under Armour's innovative products and experiences are engineered
to make athletes better. For further information, please visit
http://about.underarmour.com.
Media Contact
Lisa
Bartek
Director of Communications, BSN SPORTS
lbartek@varsitybrands.com
817-480-3100
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SOURCE BSN SPORTS