CLEVELAND, Jan. 25, 2022 /PRNewswire/ -- Cub Cadet, a
Stanley Black & Decker brand
(NYSE: SWK), today announced the release of Essence de Lawn by Cub Cadet, a
limited-edition kit, available exclusively as a giveaway, featuring
a reed diffuser, therapeutic candle and aromatic mist infused with
fresh-cut grass fragrance to bring the scents of spring to
life.
"Essence de Lawn is
inspired by our Cub Cadet fans who have a love for their lawns,"
said Siana Calanni, Cub Cadet Brand
Manager. "For them, being outdoors and perfecting their yard isn't
a chore—it's a labor of love. Cub Cadet created these
limited-edition scented products to evoke the spirit of spring.
This type of sensorial brand experience is a first for us, but a
fun way to engage our fans during the winter months."
Essence de Lawn by Cub
Cadet includes three custom self-care products,
including:
- Reed Diffuser: Bask in backyard bliss all day long.
Simply place the reeds in customized solution to turn any indoor
space into an outdoor oasis.
- Therapeutic Candle: Put spring in the air with the scent
of a freshly mowed lawn. Listen closely to hear the crackle of a
family bonfire or neighborhood barbeque.
- Aromatic Mist: Keep the smell of a perfectly mowed
backyard a simple spritz away by applying to any room, linen or
clothing.
A limited quantity of Essence de
Lawn kits will be made available exclusively via a
giveaway. Beginning on Tuesday, Jan.
25 at 10 a.m. ET, fans can
visit CubCadet.com/TheShed and register for a chance to win a free
kit.
For more information, visit CubCadet.com/TheShed or follow Cub
Cadet on Facebook, Twitter, Instagram and YouTube.
About Cub Cadet®
Cub Cadet, a Stanley Black &
Decker brand, was established in 1961. Cub Cadet engineers, designs
and builds outdoor power equipment using the highest-quality
components sourced locally and globally. Through a dedicated and
extensive network of dealers and retailers, Cub Cadet delivers a
full line of high-performance power equipment and services that
covers all aspects of grounds care for professionals and
homeowners, including four-wheel-steering zero-turn riders,
battery-and gasoline-powered lap bar zero-turn riders and lawn and
garden tractors, utility vehicles, battery- and gasoline-powered
handheld and chore products, snow blowers and more. Based in
Valley City, Ohio, Cub Cadet is
recognized worldwide for its legacy in engineering excellence and
its progressive dedication to thoughtfully designing around the
people who depend on Cub Cadet equipment to help unlock the full
potential of their outdoor spaces. For more information on all Cub
Cadet products, visit cubcadet.com.
About Stanley Black &
Decker
Headquartered in New Britain,
Connecticut, Stanley Black
& Decker, an S&P 500 company, is a leading $14.5 billion global diversified industrial with
56,000 employees in more than 60 countries who make the tools,
products and solutions to deliver on its Purpose, For Those Who
Make The World. The Company operates the world's largest tools and
storage business featuring iconic brands such as DEWALT, STANLEY,
BLACK+DECKER and CRAFTSMAN; the world's second largest commercial
electronic security company; and is a global industrial leader of
highly engineered solutions within its engineered fastening and
infrastructure businesses. Learn more at
www.stanleyblackanddecker.com.
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SOURCE Cub Cadet