Molson Coors, Coca-Cola to Produce Simply Brand Alcoholic Beverages
January 25 2022 - 9:35AM
Dow Jones News
By Chris Wack
Molson Coors Beverage Co. said Tuesday it has expanded its
exclusive agreement with The Coca-Cola Co. to develop and
commercialize a brand of full-flavor alcohol beverages inspired by
the Simply chilled juice brand.
The companies already have a relationship with Topo Chico Hard
Seltzer.
Molson Coors would launch the Simply Spiked Lemonade variety
pack this summer, inspired by some of Simply's best-selling
non-alcoholic products.
Simply is Coca-Cola's second-largest U.S. brand in terms of net
revenue.
Simply Spiked Lemonade would be sold in slim-can 12 packs as a
variety pack, and 24 ounce stand-alone cans of select flavors.
Molson Coors would produce, distribute and market Simply Spiked
Lemonade as part of an agreement with Coca-Cola.
Write to Chris Wack at chris.wack@wsj.com
(END) Dow Jones Newswires
January 25, 2022 09:20 ET (14:20 GMT)
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