Globally-recognized gaming and casino brand renews its
partnership with digital marketing and sports fan engagement
platform, OtherLevels
PHILADELPHIA, Jan. 6, 2022 /PRNewswire/ -- OtherLevels, a
leader in outbound cross-channel marketing and engagement for the
gaming industry, has extended its partnership with Golden Nugget
Online Gaming (NASDAQ: GNOG) in the
United States for an additional two years. The contract
extension will allow Golden Nugget and OtherLevels to expand into
West Virginia in addition to its
current partnership in Michigan
and New Jersey and continue
delivering rich, relevant and personalized messaging to activate
players on Golden Nugget's igaming platforms and digital
sportsbooks.
Since 2015, OtherLevels has provided omnichannel marketing and
real-time messaging services to Golden Nugget to drive igaming
player activity both in and out of session, including during GNOG's
latest statewide deployment in Michigan. By delivering intelligent,
personalized content to players based on past gaming behaviors,
preferences, and various other parameters at precisely the right
time, OtherLevels has helped Golden Nugget optimize its approach to
player engagement.
"Golden Nugget has been a valued strategic partner to
OtherLevels for six years, and we look forward to further expanding
our relationship as Golden Nugget's gaming operations launch in
Pennsylvania, West Virginia, and other new states in the
U.S. market," said Brendan O'Kane,
CEO of OtherLevels. "Over the next two years, we will leverage our
cross-channel messaging and optimized content delivery capabilities
to ensure that personalized, relevant content is reaching the right
players on the right channel at precisely the right time."
Samir Banerjee, Golden Nugget
Online Gaming, Director of Marketing, said, "Our continued
partnership with OtherLevels demonstrates the commitment of
GoldenNuggetCasino.com to always provide our online casino patrons
with a personalized messaging experience that is
best-in-class."
OtherLevels offers sportsbook and casino brands like Golden
Nugget best-in-class multichannel marketing capabilities to
maximize player activation and increase gaming sessions, time spent
in session, and new player registrations. OtherLevels also
leverages big data to enhance intelligent messaging capabilities
and content delivery, helping gaming brands drive meaningful
engagement within the online casino sector.
OtherLevels uses sophisticated publishing and decisioning
processes to deliver real-time marketing messages and propositions
to sports bettors and online gamers. The publishing engine
integrates game data, current stats, market data (odds), sportsbook
data, wager types and customer data to create a pool of betting or
gaming opportunities specific to each player's game or session
status. The decisioning engine automatically selects which message
or content to send at which time to which player, based on activity
signals, real-time factors, in-game events, and regulatory
requirements.
By expanding its marketing partnership with OtherLevels, Golden
Nugget can spend more time on campaign and content strategy while
reducing time spent on maximizing audience reach and segmentation.
As the partnership evolves and expands into new states,
OtherLevels' ability to accurately target users with the optimal
content channel and deliver automated customer journeys will also
grow.
For more information about the partnership between OtherLevels
and Golden Nugget Online Gaming, please contact Vanessa Horwell at vhorwell@thinkinkpr.com.
For more information about Golden Nugget Online Gaming, visit
GoldenNuggetCasino.com; or download the app, available on iOS,
Android, and Google Play.
About OtherLevels
OtherLevels Holdings Limited (ASX:
OLV, or "OtherLevels") is a leading Customer Engagement
Platform with offices in Europe,
the U.S. and Australia. The
OtherLevels platform enables clients to engage their known and
anonymous audiences across desktop, mobile web and app.
Combining the OtherLevels Open Data Platform with OtherLevels
In-Play and Intelligent Messaging capabilities delivers real-time
in-play messaging solutions for online sports betting and iGaming
operators. Leading clients include Camelot (U.K.), Tatts/Tabcorp,
OPAP, Luckia, Pinnacle, Golden Nugget, Michigan State Lottery,
Kindred/Unibet and Betfred. For more information, please
visit www.otherlevels.com.
About GNOG
Golden Nugget Online Gaming is a leading
online gaming company that is considered a market leader by its
peers and was the first to bring Live Dealer and Live Casino Floor
Roulette to the United States
online gaming market. GNOG was the past recipient of 17 eGaming
Review North America Awards, including the coveted Operator of
the Year award in 2017, 2018, 2019 and 2020.
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SOURCE OtherLevels