IBN (InvestorBrandNetwork) Announces Latest Episode of The Bell2Bell Podcast featuring Luis Merchan, CEO of Flora Growth Corp.
January 04 2022 - 8:17AM
via InvestorWire – IBN (InvestorBrandNetwork), a multifaceted
communications organization engaged in connecting public companies
to the investment community, is pleased to announce the release of
the latest episode of The Bell2Bell Podcast as part of its
sustained effort to provide specialized content distribution via
widespread syndication channels.
The Bell2Bell Podcast delivers informative updates and exclusive
interviews with executives operating in fast-moving industries.
Bell2Bell’s latest podcast features Luis Merchan, President and CEO
of Flora Growth Corp. (NASDAQ: FLGC), an internationally focused
cannabis brand builder that leverages natural, cost-effective
cultivation practices to supply cannabis derivatives to its diverse
business divisions.
Throughout the interview, Merchan discussed Flora Growth’s
business model.
“Flora Growth was founded three years ago under the idea of
learning from early adopters in the cannabis industry. We wanted to
grow cannabis in an outdoor way at the lowest production cost in
the world,” Merchan said. “To do so, we selected Colombia, one of
the most beautiful geographies located alongside the equator in the
world. Of course, we built a world-class team of agronomists who
are helping us grow cannabis in an organic way at a cost that
cannot be competed with anywhere, worldwide.”
“On the other side, we also focused on the development of a
portfolio of brands and products to ensure that we could not only
penetrate markets worldwide but also become a revenue-generating
company over the short term,” he continued. “We have been able to
accomplish both of those strategic priorities over a short amount
of time.”
Merchan then provided insight into his proven track record with
some of the most recognizable companies in the U.S. retail
industry.
“I’m of Colombian origin; I’m both a U.S. citizen and a
Colombian citizen. I’ve spent the last 20 years working in retail
and CPG in corporate America, including major corporations such as
Target and Macy’s,” Merchan added. “I joined Flora a couple years
ago as President of Consumer Goods. The founders wanted to bring
someone who had experience not only in the American consumer
landscape but also in brand and product portfolio [development]. I
started supporting the company in the development of its product
portfolio. Then, I moved full time into the President and CEO role,
running the wholesale operation and taking the company public in
May 2021.”
Join IBN’s Stuart Smith and Luis Merchan, President and CEO of
Flora Growth Corp. (NASDAQ: FLGC), to learn more about the
company’s seasoned management team, recent milestones and
operational goals entering the first quarter of 2022.
To hear the episode and subscribe for future podcasts,
visit https://podcast.bell2bell.com.
The latest installment of The Bell2Bell Podcast continues to
reinforce IBN’s commitment to the expansion of its robust network
of brands, client partners, followers and the growing IBN Podcast
Series. For more than 15 years, IBN has leveraged this commitment
to provide unparalleled distribution and corporate messaging
solutions to 500+ public and private companies.
To learn more about IBN’s achievements and milestones via a
visual timeline, visit: https://IBN.fm/TimeLine
About Flora Growth Corp.
Flora is building a connected, design-led collective of
plant-based wellness and lifestyle brands that deliver the most
compelling customer experiences in the world, one community at a
time. As the operator of one of the largest outdoor cannabis
cultivation facilities, Flora leverages natural, cost-effective
cultivation practices to supply cannabis derivatives to its diverse
business divisions of cosmetics, hemp textiles, and food and
beverage. For more information, visit the company’s website at
www.floragrowth.com
About IBN
IBN (InvestorBrandNetwork) consists of financial brands
introduced to the investment public over the course of 15+ years.
With IBN, we have amassed a collective audience of millions of
social media followers. These distinctive investor brands aim to
fulfill the unique needs of a growing base of client-partners. IBN
will continue to expand our branded network of highly influential
properties, leveraging the knowledge and energy of specialized
teams of experts to serve our increasingly diversified list of
clients.
Through NetworkNewsWire (“NNW”) and its affiliate brands, IBN
provides: (1) access to a network of wire solutions via
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http://IBN.fm/Disclaimer
Forward-Looking Statements
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended
and Section 21E of the Securities Exchange Act of 1934, as amended.
All forward-looking statements are inherently uncertain as they are
based on current expectations and assumptions concerning future
events or future performance of the company. Readers are cautioned
not to place undue reliance on these forward-looking statements,
which are only predictions and speak only as of the date hereof. In
evaluating such statements, prospective investors should review
carefully various risks and uncertainties identified in this
release and matters set in the company's SEC filings. These risks
and uncertainties could cause the company's actual results to
differ materially from those indicated in the forward-looking
statements.
Corporate Communications
IBN (InvestorBrandNetwork)Los Angeles,
Californiawww.InvestorBrandNetwork.com310.299.1717
OfficeEditor@InvestorBrandNetwork.com
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