Roku Original “Zoey’s Extraordinary Christmas” Soars to #1 on The Roku Channel During Opening Weekend
December 08 2021 - 8:00AM
Business Wire
Heartfelt Holiday Film Claims Top Spot as the
Most Viewed Program Globally on The Roku Channel; Roku’s First
Original Film Earns Nomination at the 27th Annual Critics Choice
Awards
Roku, Inc. (NASDAQ: ROKU) today announced its first
original movie, “Zoey’s Extraordinary Christmas,” in partnership
with Lionsgate Television, was the #1 viewed program globally on
The Roku Channel during its opening weekend, and the most watched
movie premiere ever in Canada on The Roku Channel. 1 In addition to
the strong opening weekend results, “Zoey’s Extraordinary
Christmas” was nominated for a Critics Choice Award for “Best Movie
Made for Television.” This is Roku’s first Critics Choice
nomination.
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the full release here:
https://www.businesswire.com/news/home/20211208005291/en/
"Zoey's Extraordinary Christmas" on The
Roku Channel. (Graphic: Business Wire)
“The Roku Channel is the home for standout entertainment,” said
Colin Davis, Roku’s Head of Original Scripted Programming. “It is
amazing to see such a strong affinity for the film, not only from
fans of the series, but also from first time viewers. The fans
deserved a moment to come together again to let their collective
heart songs celebrate the holiday season and we are thrilled to
bring this special movie to streamers on The Roku Channel. To have
our first original film be the top viewed program on The Roku
Channel, plus picking up a Critics Choice nomination all within the
opening week, is the best early holiday present we could have asked
for.”
Creator Austin Winsberg said, “Zoey’s Extraordinary Christmas is
one big ol’ heart song to the fans. From minute one - Roku has been
an absolutely incredible partner who has shared our vision and
supported the show and movie in ways I never even imagined.
Together, we set out to create something joyous, hopeful and
heartfelt during a holiday season that we knew may be challenging
for some. Seeing how Roku viewers around the world have responded
to a story that is so deeply personal to me has been beyond
gratifying. I’m so excited and grateful to celebrate the movie’s
success with all the fans during the most wonderful time of the
year.”
Since launching in May, Roku Originals has been an important
audience driver for The Roku Channel. From award-winning scripted
entertainment and engaging documentaries to new breakout unscripted
series, Roku Originals gives viewers free access to bold, fresh
entertainment from the biggest names in Hollywood. In the next 24
months, The Roku Channel is expected to premiere 50 new original
programs.
The Roku Channel is the exclusive home of Roku Originals.
Launched in 2017, The Roku Channel is the home of free and premium
entertainment on the Roku platform. This year, The Roku Channel saw
record growth, reaching U.S. households with an estimated 70
million people in Q1 2021. In Q3, The Roku Channel was a top five
channel on the Roku platform in the U.S. by active account reach.
Today, The Roku Channel features a diverse lineup of more than
80,000 free movies and programs and 200+ free live linear
television channels. It licenses and distributes content from more
than 200 partners. In addition to Roku devices, The Roku Channel is
available on Web, iOS and Android devices, Amazon Fire TV and
select Samsung TVs and can be accessed internationally in the U.S.,
Canada, and the U.K.
For more information, visit https://therokuchannel.roku.com.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV
brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance, or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the content, benefits,
features, timing, and availability of Roku Originals on The Roku
Channel; trends related to TV streaming; and the features,
benefits, growth and reach of The Roku Channel and the Roku
platform. Except as required by law, we assume no obligation to
update these forward-looking statements publicly, or to update the
reasons actual results could differ materially from those
anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause our actual results to differ materially are detailed
from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Annual Report on
Form 10-K for the year ended December 31, 2020 and our Quarterly
Report on Form 10-Q for the quarter ended September 30, 2021.
Copies of reports filed with the SEC are posted on Roku’s website
and are available from Roku without charge.
Roku is a registered trademark of Roku, Inc. in the U.S. and in
other countries. Trade names, trademarks and service marks of other
companies appearing in this press release are the property of their
respective holders.
1 In each case, by "unique views." A "unique view" is streaming
by a distinct account for any period of time. A "movie premiere" is
a movie's first 5 days on The Roku Channel.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211208005291/en/
U.S. Media Contact: Roku, Inc. Abby Reyes areyes@roku.com
Canada Media Contact: Roku, Inc. Eleni Tenuta
etenuta@roku.com
U.K. Media Contact: Roku, Inc. Mike Duin
mduin@roku.com
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