Creative Agency David&Goliath Tapped The
Real Experts In Sound: Dogs
When it comes to sound, dogs are the real experts. They can hear
higher highs, detect softer sounds and greater nuances, and hear
nearly twice as many frequencies as humans. Wouldn’t it be amazing
if we could hear the beautifully complex tones and sounds of our
favorite entertainment the way they do? That’s the premise of a new
advertising campaign for VIZIO Sound Bars — the perfect companion
to VIZIO Smart TVs and the #1-selling sound bars in the U.S. —
featuring man’s best friend.
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the full release here:
https://www.businesswire.com/news/home/20211119005727/en/
“Hear Like They Do,” a new ad campaign
from VIZIO, offers a glimpse into the lives of dogs who are
captivated by the immersive sound quality of VIZIO’s Sound Bars as
they sit and stay in for a night of television. (Photo: Business
Wire)
In “Hear Like They Do,” David&Goliath’s latest creative
campaign for VIZIO, we get a glimpse into the lives of three very
different, almost human, dogs, captivated by the immersive sound
quality of VIZIO’s Sound Bars as they sit and stay in for a night
of television. The campaign features three :20-second digital
videos that capture TV-watching moments of longing, intrigue, and
suspense — “French Lover,” a tear-jerking romantic movie; “Crime
Boss,” a mob thriller; and “The Kicker,” a nail-biter of a football
game.
“We wanted to demonstrate VIZIO’s premium TV sound bars in a way
that’s as simple, insightful and entertaining as the content
viewers are watching,” said Ben Purcell, Chief Creative Officer, of
David&Goliath. “We decided to turn to the experts in sound. And
since dogs hear four times better than people, we focused our
creative campaign on experiencing sound as they do.”
Every sound bar in the VIZIO audio collection is engineered to
enhance the entertainment experience at home. Movies are more
immersive. Games more lifelike. Music more captivating. V-Series
sound bars bring awesome sound and simplicity to those who want to
level up their TV audio. M-Series packs the latest technologies and
incredible fidelity into a variety of form factors that look
stunning in any room. And the game-changing VIZIO Elevate unleashes
cinema-quality performance at home with thunderous bass,
uncompromising fidelity, and patented Adaptive Height Speakers that
auto-rotate to direct sound where needed for ultra-immersive Dolby
Atmos® and DTS:X® audio.
“At VIZIO, we make products for people who love TV, and our
award-winning sound bars create a fully immersive entertainment
experience in your own living room,” said VIZIO Vice President,
Marketing & Communications, Jodie McAfee. “Watching great TV
shows, movies, and sports is a way for the entire family —
including the four-legged members — to relax and spend time
together. This campaign is a fun way to highlight the whole new
level of sound you can enjoy with VIZIO Sound Bars, the #1 Sound
Bar in America.”
Working with photographer Shawn Michienzi, David&Goliath
captured still images of dogs immersed in the TV action. They then
teamed up with the VFX experts at Jamm to bring the canine couch
potatoes to life through animation.
Additional elements of the campaign include 15-second versions
of the digital videos, as well as social statics of the creative
executions featuring the human-like dogs enthralled with the sounds
emanating from their TVs.
To drive social engagement, VIZIO will also be leaning into the
trend of dog owners posting pics of their pups on Instagram by
calling on “dogfluencers” and pet accounts to share pictures of
their dogs watching television with the hashtag #HearLikeTheyDo.
The hashtag will help VIZIO spot more furry friends who just might
become “dog famous.”
Credits
Agency: David&Goliath, LA
Founder & Creative Chairman: David
Angelo
President: Yumi Prentice
Chief Creative Officer: Ben
Purcell
Group Creative Director/Copy: Courtney
Pulver
Group Creative Director/Art: Rob
Casillas
ACD / Copywriter: Chris Davis
ACD / Art Director: Evan Bross
Managing Director, Broadcast Production:
Paul Albanese
Sr Broadcast Producer: Brandon
Kusher
Executive Art Producer: Cara
Nieto
Associate Integrated Producer: Abigail
Grinberg
Sr. Digital Designer: Meagan
Steinkamp
Group Comms Director: Jeff
Cannata
Managing Director: Jamie Simms
Account Executive: Shane
Centkowski
Associate Director of Business Affairs:
Yenia Paez
Senior Project Manager: Donna
Alexander
Editorial House: Spinach
Post Producer: Nicole Haws
Executive Producer: Jonathan
Carpio
Managing Director: Adam Bright
Editor: Juan Pablo Digenio
Photography Production Company:
Ripsaw
Photographer: Shawn Michienzi
Retoucher: Brad Palm
Post-Production/VFX: JAMM
VFX Supervisor/Lead Compositor: Jake
Montgomery
VFX Supervisor/Lead CG: Andy
Boyd
Flame Artist: Lisa Kim
Flame Artist: Graziella
Gandolfi
Lead CG Artist: Anthony Thomas
Lead CG Artist: Brian Burke
Production Coordinator: Jon
Lazar
Senior Producer: Ashley Greyson
Executive Producer: Asher
Edwards
Audio: Margarita Mix Santa
Monica
Sound Designer/Mixer: Nathan
Dubin
Executive Producers: Whitney Morris
& Paula Arnett
Operations Manager: Brian Frank
Client: VIZIO
CEO: William Wang
VP, Marketing & Communications:
Jodie McAfee
Senior Creative Director: Joey
Neal
Director, Performance Marketing: Cody
Browne
About VIZIO
Founded and headquartered in Orange County, California, VIZIO’s
mission is to deliver immersive entertainment and compelling
lifestyle enhancements that make our products the center of the
connected home. VIZIO is driving the future of televisions through
its integrated platform of cutting-edge Smart TVs and powerful
SmartCast operating system. VIZIO also offers a portfolio of
innovative sound bars that deliver consumers an elevated audio
experience. VIZIO’s platform gives content providers more ways to
distribute their content and advertisers more tools to target and
dynamically serve ads to a growing audience that is increasingly
transitioning away from linear TV.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211119005727/en/
VIZIO Amy Jane Finnerty press@vizio.com
David&Goliath Anahid Shahrik
Anahid.Shahrik@dng.com
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