Wizards of the Coast and Riot Games Make Magic with Crossover Magic: The Gathering Secret Lair x Arcane
November 17 2021 - 12:49PM
Business Wire
Upcoming Magic: The Gathering Secret Lair Drops
Inspired by Arcane, Riot’s Animated Series
Wizards of the Coast, a division of Hasbro, Inc (NASDAQ: HAS)
today announced two new Magic: The Gathering Secret Lair drops in a
crossover with Riot Games celebrating the launch of Arcane: League
of Legends, the brand-new animated series set in the League of
Legends universe. These time-limited drops will be on sale November
29 through December 23 and available in both foil and non-foil sets
of Magic: The Gathering cards that will all be revealed in the
coming weeks, following the completion of the animated series.
“We’re thrilled to collaborate with Riot Games on two Secret
Lair drops to celebrate the launch of the League of Legends
animated series, Arcane,” said Chris Cocks, President of Wizards of
the Coast. “Bringing fan-favorite brands into the Magic Multiverse
is an exciting way for us to bring Magic to life in bold new ways
for lifelong fans and first-time players.”
Fans received a sneak peek at some of the Secret Lair x Arcane
cards today, including specially curated Magic: The Gathering lands
capturing locations and key moments from the animated series like
Piltover, the Undercity, and more.
“In RiotX Arcane, we looked for ways to bring the fandom of
Arcane beyond the digital screen and into something you could hold
in your hands,” said Brandon Miao, Cross-Product Experiences and
Partnerships Lead, Riot Experience (XP) at Riot Games. “This was an
amazing opportunity to collaborate with Secret Lair as we're huge
fans of Magic and admire the long-standing, deep relationship
Wizards of the Coast has established with their fanbase."
You can learn more about Secret Lair on the official site.
Magic: The Gathering Secret Lair x Arcane and Secret Lair x Arcane:
Lands will be available for preorder beginning November 29 for
$29.99 (non-foil) and $39.99 (foil).
About Wizards of the
Coast
Wizards of the Coast, a subsidiary of Hasbro, Inc., is an
award-winning developer and publisher of tabletop and digital games
that ignite a sense of adventure in passionate players around the
globe. Best known for publishing groundbreaking fantasy franchises,
MAGIC: THE GATHERING® and DUNGEONS & DRAGONS®, Wizards is
dedicated to bringing together world-class talent to create
unforgettable play experiences at its headquarters in Washington
and studios in Austin and Montreal. Learn more at
www.wizards.com.
About Riot Games
Riot Games was founded in 2006 to develop, publish, and support
the most player-focused games in the world. In 2009, Riot released
its debut title, League of Legends, to worldwide acclaim. League
has gone on to be the most played PC game in the world and a key
driver of the explosive growth of esports.
As League enters its second decade, Riot continues to evolve the
game while delivering new experiences to players with Teamfight
Tactics, Legends of Runeterra, VALORANT, League of Legends: Wild
Rift, and multiple work-in-progress titles, while exploring the
world of Runeterra through multimedia projects across music, comic
books, TV, and more. Riot has also launched a publishing group,
Riot Forge, to collaborate with third-party developers on
additional games set in the League universe. Forge's first title,
Ruined King: A League of Legends Story, is a story-driven,
turn-based role-playing game (RPG) being developed by Airship
Syndicate.
Founded by Brandon Beck and Marc Merrill and led by CEO Nicolo
Laurent, Riot is headquartered in Los Angeles, California, and has
3,000 Rioters in 20+ offices worldwide.
About HASBRO
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play and Entertainment
Experiences. From toys, games and consumer products to television,
movies, digital gaming, live action, music, and virtual reality
experiences, Hasbro connects to global audiences by bringing to
life great innovations, stories and brands across established and
inventive platforms. Hasbro’s iconic brands include NERF, MAGIC:
THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS as well as
premier partner brands. Through its global entertainment studio
eOne, Hasbro is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to
making the world a better place for children and their families
through corporate social responsibility and philanthropy. Hasbro
ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR
Magazine and has been named one of the World’s Most Ethical
Companies® by Ethisphere Institute for the past eight years. Learn
more at www.hasbro.com, and follow us on Twitter (@Hasbro) and
Instagram (@Hasbro).
© 2020 Hasbro, Inc. All Rights Reserved.
About Magic: The
Gathering
Magic: The Gathering’s compelling characters, fantastic worlds,
and deep strategic gameplay have entertained and delighted fans for
more than 25 years. Fans can experience Magic through the tabletop
trading card game, the digital game Magic: The Gathering Arena, a
New York Times bestselling novel, and a critically acclaimed comic
book series. With more than 40 million fans to date, Magic is a
worldwide phenomenon published in 11 languages in more than 70
countries.
HAS-B
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version on businesswire.com: https://www.businesswire.com/news/home/20211117006188/en/
PR Contacts: Rogers & Cowan PMK on behalf of Wizards
of the Coast James Reilly James.Reilly@rogersandcowanpmk.com
Riot Games media@riotgames.com
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