Flora Beauty to launch MIND Naturals and Awe (Ô) CBD Skincare Brands at SHOWFIELDS
October 27 2021 - 7:05AM
Business Wire
Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a
leading all-outdoor cultivator and manufacturer of global cannabis
products and brands, announced today that its Flora Beauty division
has signed an agreement with SHOWFIELDS to feature its two skincare
brands, MIND Naturals and Awe (Ô), at its flagship location in
South Beach, Miami, as well as through its online store. The
campaign launch is expected to begin November 8th, 2021.
SHOWFIELDS is a revolutionary retail concept that is built to
engage and inspire the journey of discovery through revolving
experiences with the brands and communities, creating a stage for
immersive storytelling to unlock new offline channels for growth.
The inclusion of Flora Beauty’s brands underscores the appeal of
these new brands and is expected to create significant awareness
with the American consumer in advance of the holiday season.
“We are very excited to see a forward-thinking retailer like
SHOWFIELDS seek out our brands for their newest flagship location.
Beyond the ability to generate additional revenues, we are thrilled
to be a part of this innovative concept that reimagines
experiential retail and provides us the opportunity to tell the
compelling stories of these brands,” said Luis Merchan, President
and CEO of Flora Growth. “As mission-driven brands, the ability to
gain exposure and credibility with a partner like SHOWFIELDS
validates the cultural relevance of MIND Naturals and Awe (Ô) and
speaks to their ultimate potential as we continue to increase
market awareness with the U.S. consumer.”
This opportunity was realized on the back of major recognition
for the Mind Naturals brand at the 2021 Cosmoprof North America
(“CPNA”) event. Specifically, MIND Naturals’ CBD Rich Moisturizer
was selected for its innovation in biodegradable packaging and
featured in a report on the most trendsetting products from CPNA
exhibitors produced in collaboration with renowned international
beauty trend forecasting authority, BEAUTYSTREAMS.
About SHOWFIELDS
SHOWFIELDS is the ultimate curator of the most interesting
brands, stories, and unique experiences from around the world. With
its mission to bring inspiration in reach to all that pass through
its threshold, the brand is empowering creators to unlock retail as
a channel and run “retail campaigns” using its proprietary digital
and physical platform. The retail concept’s flagship location is
located at 11 Bond Street, New York City, with its second location
recently opened in December 2020 at 530 Lincoln Road, Miami, and
pop-up experiential locations such as SHOWFIELDS x Los Angeles in
Century City launching this year. For more information, please
visit https://showfields.com/.
About Flora Growth Corp.
Flora is a cannabis company that leverages natural,
cost-effective cultivation practices to supply cannabis derivatives
to its diverse business divisions of cosmetics, hemp textiles, and
food and beverage. As the operator of one of the largest outdoor
cultivation facilities, Flora strives to market a higher-quality
premium product at below market prices. By prioritizing natural
ingredients and value-chain sustainability across its portfolio,
Flora creates premium products that help consumers restore and
thrive. Visit www.floragrowth.ca or follow @floragrowthcorp on
social for more information.
Cautionary Statement Concerning Forward-Looking
Statements
This document contains forward-looking statements. In addition,
from time to time, we or our representatives may make
forward-looking statements orally or in writing. We base these
forward-looking statements on our expectations and projections
about future events, which we derive from the information currently
available to us. Such forward-looking statements relate to future
events or our future performance, including: the size of markets
for cannabis and cannabis products; the collaboration with third
parties; and our business prospects and opportunities. You can
identify forward-looking statements by those that are not
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as “may,” “should,” “expects,” “anticipates,” “contemplates,”
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“potential,” or “hopes” or the negative of these or similar terms.
In evaluating these forward-looking statements, you should consider
various factors, including: our ability to change the direction of
the Company; our ability to keep pace with new technology and
changing market needs; and the competitive environment of our
business. These and other factors may cause our actual results to
differ materially from any forward-looking statement.
Forward-looking statements are only predictions. The
forward-looking events discussed in this document and other
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version on businesswire.com: https://www.businesswire.com/news/home/20211027005465/en/
Investor Relations Contact: Evan Veryard
evan.veryard@floragrowth.ca
Public Relations Contact: Cassandra Dowell +1 (858)
264-6600 flora@cmwmedia.com
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