Logitech For Creators Launches ‘Raise Your Voice’ Campaign Featuring Miley Cyrus, Rhett & Link of Good Mythical Morning, DrLupo and Marques Brownlee
October 27 2021 - 03:01AM
Business Wire
Global campaign for
Blue Microphones celebrates iconic creators whose voices shape
culture, highlights how Blue Microphones has inspired performance
and creativity for more than 25 years
Today, Logitech For Creators, a brand extension of Logitech,
dedicated to empowering all creators to pursue their passions,
announced “Raise Your Voice,” a new worldwide brand campaign for
Blue Microphones that puts top creators -- game streamers,
YouTubers, musicians and podcasters -- centerstage, as they share
why they chose to create with Blue.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211027005247/en/
Logitech For Creators Launches ‘Raise
Your Voice’ Campaign Featuring Miley Cyrus, Rhett & Link of
Good Mythical Morning, DrLupo and Marques Brownlee (Graphic:
Business Wire)
The campaign kicks off with singer-songwriter-actress Miley
Cyrus, creators Rhett & Link of Good Mythical Morning, pop duo
The Veronicas, streamers DrLupo and DanucD, YouTuber and tech head
Marques Brownlee, podcaster and Song Exploder creator Hrishikesh
Hirway, musician Wowkie Da and more.
“For more than 25 years, Blue has been empowering voices that
shape culture across many genres of creativity,” said Adam
Castillo, Head of Global Hardware Marketing & Brand Strategy,
Logitech For Creators. “No other brand can tell this story. By
amplifying these iconic creators, we hope to empower creators at
every stage of their journey to find their voice, and for our Blue
mics to inspire their performances, just as it has for these
trailblazing artists.”
Creators on Blue Microphones:
- Marques Brownlee, on Yeti -- “This mic is a YouTube
classic.”
- Rhett & Link, Good Mythical Morning, on Mouse -- “We’ve
trusted Blue with capturing our voices for nearly a decade.”
- DrLupo, on Spark SL -- “Literally the best hardware I think
I’ve ever used.”
- DanucD, on Dragonfly -- “My microphone is part of my
story.”
- Hrishikesh Hirway, on Spark SL -- “Blue mics have made it easy
to sound good.”
This full-funnel campaign will have creative assets that include
artwork of albums recorded on Blue mics such as Imagine Dragons’
“Night Visions” and Blink-182’s self-titled studio album. The
campaign will run across social, digital and programmatic platforms
through ecommerce and retail partners. The “Raise Your Voice”
series will evolve to feature more creators globally, of all sizes
and genres including singer-streamer Lara Loft and rapper Lefa. The
digital ads will include a mix of Blue products, including
professional USB mics Yeti and Yeti X, XLR mic Blackout Spark SL
and handcrafted signature XLR mic Mouse.
The campaign rolls out globally in October. To learn more about
Logitech for Creators' “Raise Your Voice” campaign, visit
http://bluemic.com/voices.
About Blue Microphones and Logitech For Creators
Logitech For Creators is a brand extension of Logitech that
helps all creators pursue their passions by unlocking their
extraordinary potential and ability to shape culture. We celebrate
creators and put them at the heart of everything we do, and support
them with our products and services. Logitech For Creators brings
together Blue Microphones, Mevo and Streamlabs, brands that have
always served creators with their tools.
Blue continues a 25-year legacy of innovative, cutting-edge
design and performance of award-winning microphones. From Blue’s
flagship studio Bottle microphone to the world’s #1 USB
microphones, Blue has tools to empower all creators to raise their
voices.
Founded in 1981, and headquartered in Lausanne, Switzerland,
Logitech International is a Swiss public company listed on the SIX
Swiss Exchange (LOGN) and on the Nasdaq Global Select Market
(LOGI). Find Logitech For Creators at www.logitech.com/creators,
the company blog or @LogitechC.
Logitech and other Logitech marks are trademarks or registered
trademarks of Logitech Europe S.A and/or its affiliates in the U.S.
and other countries. All other trademarks are the property of their
respective owners. For more information about Logitech and its
products, visit the company’s website at www.logitech.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20211027005247/en/
Audrey Tang audrey_tang@logitech.com | 510-713-5271
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