The Honest Company Celebrates Baby2Baby’s 10th Anniversary with Donation of 10 Million Products
October 20 2021 - 2:51PM
Business Wire
The Honest Company, a mission-driven, digitally-native brand
focused on leading the clean lifestyle movement and creating a
community for conscious consumers, today announced its plan to
honor Baby2Baby’s 10th anniversary by setting a goal of donating an
additional 10 million products to the organization by the end of
2022.
As Honest’s official charitable partner, this milestone also
marks the 10th year of its partnership with Baby2Baby in support of
its mission of providing essential items to children living in
poverty. Since the company began working with Baby2Baby in 2012, it
has donated more than 26 million products and countless employee
volunteer hours to the organization making an impact on children
and families in need across the country. Charitable partnerships
and commitments like the relationship with Baby2Baby are an
essential piece of the company's overall ESG platform, which has
been part of the company's DNA since its founding.
“At The Honest Company, we have always focused on making safe
and effective products more accessible so that people don’t have to
choose between what works and what is good for them,” says The
Honest Company Founder Jessica Alba. “For families that have found
themselves in unfortunate circumstances or living in poverty, at
Honest, we believe you should never have to choose between a meal
on the table or diapering a baby. Through our 10-year partnership
with Baby2Baby, we have been able to help make that happen for
hundreds of thousands of families and look forward to continuing to
work toward that shared goal for many years to come.”
"At Honest, we are on a mission to create real and meaningful
impact, brought to life through our extensive purpose initiatives
and overall ESG efforts. As our charity partner since the very
beginning, Baby2Baby is right alongside us in helping fulfill that
mission each and every day," said The Honest Company CEO Nick
Vlahos. "From product donations to employee volunteer
opportunities, our relationship with Baby2Baby is reflective of our
commitment to the communities we serve, infusing ethical values and
a deep sense of purpose in all that we do."
To hit its 10 million product goal, The Honest Company will
kickstart its efforts this holiday season and have four additional
donation pushes throughout 2022. During the month of November, for
every new bundle subscription that is purchased, Honest will donate
a bundle to a family in need through Baby2Baby*.
"We are so grateful for The Honest Company's unwavering
dedication to our mission since day one," said Baby2Baby Co-CEOs
Kelly Sawyer Patricof and Norah Weinstein. "They have given back to
Baby2Baby in every conceivable way, from donating millions of
diapers and critical items for the children we serve across the
country to volunteering their time at our headquarters. We are
proud to celebrate a decade of partnership with this incredible 10
million product commitment that will help us continue responding to
the devastating need from the COVID crisis, fires, hurricanes and
other disasters."
The Honest Company is a mission driven company that has always
strived to put community before commerce. This is only the start of
continuing to help communities and people live better
consciously.
For more information, visit https://www.honest.com/purpose.
About The Honest Company
The Honest Company (NASDAQ: HNST) is a mission-driven,
digitally-native brand focused on leading the clean lifestyle
movement, creating a community for conscious consumers and seeking
to disrupt multiple consumer product categories. Since its launch
in 2012, Honest has been dedicated to creating thoughtfully
formulated, safe and effective personal care, beauty, baby and
household products, which are available via honest.com, third-party
ecommerce partners and approximately 32,000 retail locations across
the United States, Canada and Europe. Based in Los Angeles, CA, the
Company’s mission, to inspire everyone to love living consciously,
is driven by its values of transparency, trust, sustainability and
a deep sense of purpose around what matters most to its consumers:
their health, their families and their homes. For more information
about the Honest Standard and the Company, please visit
www.honest.com.
About Baby2Baby: Baby2Baby, a non-profit organization led
by Co-CEOs Kelly Sawyer Patricof and Norah Weinstein, provides
children living in poverty with diapers, clothing and all the basic
necessities that every child deserves. In the last 10 years,
Baby2Baby has distributed over 200 million items -- more than any
organization of its kind -- to children in homeless shelters,
domestic violence programs, foster care, hospitals and underserved
schools as well as children who have lost everything in the wake of
disaster. Since the COVID-19 crisis began, Baby2Baby has
distributed over 100 million items to families in need, serving
over one million children across the country impacted by the
pandemic. To learn more about Baby2Baby please visit
www.baby2baby.org.
*During the month of November, for every bundle subscription
that is purchased, The Honest Company will donate a bundle, up to 1
million diapers and 648K wipes, to Baby2Baby.
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version on businesswire.com: https://www.businesswire.com/news/home/20211020005988/en/
Media Contact: Brenna Israel Mast
bisrael@thehonestcompany.com
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