PepsiCo to Be Official Beverage Provider at Bally's Casinos and Resorts
October 19 2021 - 9:52AM
Dow Jones News
By Michael Dabaie
PepsiCo and Bally's Corp. unveiled a long-term beverage
partnership, naming PepsiCo the official beverage provider at
Bally's casinos and resorts nationwide.
Pepsi said the deal expands its entertainment and hospitality
portfolio with a presence in marquee properties in major tourist
destinations in the U.S. The agreement brings the PepsiCo beverages
portfolio, including carbonated soft drinks, teas, energy drinks,
bottled and sparkling waters and coffee-based beverages, to more
than 14 Bally's properties across 10 states.
PepsiCo said it now has the exclusive pouring rights in Bally's
restaurants, food courts, giftshops, convenience stores and vending
machines across the company's properties, including Bally's
Atlantic City Hotel and Casino and Twin River Casino Hotel.
All participating Bally's location will begin pouring PepsiCo
products by the end of October, the companies said.
Write to Michael Dabaie at michael.dabaie@wsj.com
(END) Dow Jones Newswires
October 19, 2021 09:37 ET (13:37 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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