Beyond Meat® Breaks through the Breakfast Category in Canada by Introducing Plant-Based Beyond Breakfast Sausage® Links at All Major Retailers Across the Country
September 29 2021 - 8:35AM
Beyond Meat®, a leader in plant-based protein, is shaking up the
breakfast game in Canada by launching plant-based Beyond Breakfast
Sausage
® Links in grocery stores nationwide,
marking Beyond Meat’s entry into the Canadian retail breakfast
category. Consumers can find the savoury plant-based sausage links
at all major retailers across Canada, making it easier than ever to
enjoy Beyond Meat’s delicious, nutritious and sustainable
plant-based proteins any time of day.
Beyond Breakfast Sausage Links are crafted to
deliver the craveable flavor and juicy texture of traditional
breakfast sausage, while offering 12g of protein per serving and
35% less sodium than the leading brand of pork sausage. Beyond
Breakfast Sausage Links are made of simple, plant-based ingredients
like peas and rice, with no GMOs, soy, gluten, antibiotics,
hormones or cholesterol. Plus with eight links per package, Beyond
Breakfast Sausage Links are a delicious and convenient option that
will satisfy the whole family.
“We are thrilled to increase our better-for-you
plant-based offerings in Canada with the debut of Beyond Breakfast
Sausage Links,” said Heena Verma, Marketing Director for Canada,
Beyond Meat. “With the launch of our first retail breakfast
product, we’re enabling Canadians to enjoy Beyond Meat products any
time of day, satiating the growing appetite for plant-based protein
in the country.”
Rewarding better sleep with better-for-you
breakfast
This delicious plant-based breakfast item is
launching in grocery stores nationwide as more than a third of
Canadians admit they’re not getting enough sleep and approximately
the same amount of Canadians believe that a well-balanced breakfast
can improve how they feel throughout the day.1 Enter Beyond
Breakfast Sausage Links — the missing link between the sleep
Canadians need tonight and the better-for-you breakfast that fuels
tomorrow.
On October 14, Beyond Meat will launch Sleep for
Sausage — a nationwide campaign that will reward Canadians for
getting a good night’s sleep with free Beyond Breakfast Sausage
Links. Fans can receive one Beyond Breakfast Sausage Link for every
hour of sleep they clock — sleep eight hours, receive eight
delicious Beyond Breakfast Sausage Links in return. To participate,
Canadians can visit www.sleepforsausage.com starting October 14 to
upload their sleep tracking proof and claim their free Beyond
Breakfast Sausage Links, while supplies last. And for those in
Toronto, a Sleep for Sausage truck will be visiting neighbourhoods
from October 14-17. Track the truck’s location via
www.sleepforsausage.com.
Too excited to sleep? Find Beyond Breakfast
Sausage Links in the fresh meat section, next to traditional pork
breakfast options, at all major retailers nationwide for MSRP CAD
7.99 per pack. Visit the Beyond Meat store locator to find a
participating store location near you.
Media Contact Mackenzie Biddie on behalf of
Beyond Meat mackenzie.biddie@nofixedaddressinc.com
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND), a leader in
plant-based protein, offers a portfolio of revolutionary
plant-based proteins made from simple ingredients without GMOs,
bioengineered ingredients, hormones, antibiotics or cholesterol.
Founded in 2009, Beyond Meat products are designed to have the same
taste and texture as animal-based meat while being better for
people and the planet. Beyond Meat’s brand commitment, Eat What You
Love™, represents a strong belief that there is a better way to
feed our future and that the positive choices we all make, no
matter how small, can have a great impact on our personal health
and the health of our planet. By shifting from animal-based meat to
plant-based protein, we can positively impact four growing global
issues: human health, climate change, constraints on natural
resources and animal welfare. As of June 2021, Beyond Meat had
products available at approximately 119,000 retail and foodservice
outlets in over 80 countries worldwide. Visit www.BeyondMeat.com
and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook,
Instagram, Twitter and TikTok.
Beyond Meat Forward Looking Statements
Certain statements in this release constitute
“forward-looking statements.” These statements are based on
management’s current opinions, expectations, beliefs, plans,
objectives, assumptions or projections regarding future events or
future results. These forward-looking statements are only
predictions, not historical fact, and involve certain risks and
uncertainties, as well as assumptions. Actual results, levels of
activity, performance, achievements and events could differ
materially from those stated, anticipated or implied by such
forward-looking statements. While Beyond Meat believes that its
assumptions are reasonable, it is very difficult to predict the
impact of known factors, and, of course, it is impossible to
anticipate all factors that could affect actual results. There are
many risks and uncertainties that could cause actual results to
differ materially from forward-looking statements made herein
including, most prominently, the risks discussed under the heading
“Risk Factors” in the Company’s Annual Report on Form 10-K for the
year ended December 31, 2020 filed with the U.S. Securities and
Exchange Commission (“SEC”) on March 1, 2021, and the Company’s
Quarterly Report on Form 10-Q for the quarter ended July 3, 2021
filed with the SEC on August 12, 2021, as well as other factors
described from time to time in the Company's filings with the SEC.
Such forward-looking statements are made only as of the date of
this release. Beyond Meat undertakes no obligation to publicly
update or revise any forward-looking statement because of new
information, future events or otherwise, except as otherwise
required by law. If we do update one or more forward-looking
statements, no inference should be made that we will make
additional updates with respect to those or other forward-looking
statements.
1 Based on a recent survey of approximately 1,500 Canadians
conducted by Angus Reid Institute on behalf of Beyond Meat
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f387e9d5-8b46-4c25-9629-c6aec5f0d679
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