Beyond Meat
® (NASDAQ: BYND), a leader in
plant-based meat, today announced that following multiple
successful launches of its best-in-class plant-based chicken items
in foodservice, it is debuting its Beyond Chicken
®
Tenders (MSRP: $4.99) at select retailers nationwide in response to
consumer demand.
In addition to the retail rollout of the
delicious plant-based chicken tenders, Beyond Meat is also
increasing its retail product distribution of other Beyond Meat
products at Walmart stores in which Beyond Meat products are
currently sold, making this the third such expansion this year
alone.
Beyond Meat, a pioneer in the plant-based
poultry category, introduced its first chicken product in 2012 and
has since doubled down on the category with multiple plant-based
chicken launches this year. In response to positive taste reviews
and consumer demand, Beyond Meat is proud to debut Beyond Chicken
Tenders at select retailers nationwide. With crunchy, golden
breading and a juicy, tender bite, Beyond Chicken Tenders are
designed to offer the same great taste as traditional chicken
tenders but with 50% less saturated fat.1 Like all Beyond Meat
products, Beyond Chicken Tenders contain no GMOs, antibiotics,
hormones or cholesterol.
Unlocking the potential of the faba
bean
Through rapid and relentless innovation, Beyond
Meat’s research, innovation and culinary teams are focused on
creating plant-based meat that is indistinguishable from their
animal equivalent in taste while being better for people and the
planet.
The protein in Beyond Chicken Tenders is derived
from the faba bean, a nutrient-packed legume crop. Its unique
qualities make it the optimal ingredient for replicating the taste
and texture of traditional chicken tenders. After popularizing pea
protein with the iconic Beyond Burger®, Beyond Meat continues to
unlock the potential of new plant protein sources.
Doubling down on poultry as early
pioneers in the category
The retail rollout of Beyond Chicken Tenders
follows a successful foodservice launch earlier this summer. Right
out of the gate, the National Restaurant Association awarded the
foodservice Beyond Chicken Tenders the prestigious 2021 Food and
Beverage (FABI) Award for its groundbreaking taste and versatility,
marking the company’s fifth straight FABI win.
Beyond Chicken Tenders is one in a series of
breakthrough plant-based chicken innovations from Beyond Meat,
including:
- Beyond™
The Original Orange Chicken™, a plant-based take
on the best-selling menu item at Panda Express that was available
for a limited time at select locations this summer, and became one
of Panda’s most successful regional launches to date. Less than two
weeks into its launch, Beyond The Original Orange Chicken sold out
across all participating Southern California locations.
- Beyond Meat
Nuggets, a plant-based chicken nugget that debuted in more
than 1,000 A&W Canada locations nationwide for a limited time
this summer. The product was so popular it sold out across all
stores.
- Beyond Fried
Chicken™, a plant-based chicken innovation created
exclusively for KFC and offered for a limited-time in Atlanta in
2019 and Charlotte, Nashville and SoCal in 2020, making KFC the
first national U.S. QSR to introduce plant-based chicken.
“Following the success of our plant-based
chicken in restaurants, fans were eager to get their hands on a
retail product that’s readily accessible and can be cooked at home
anytime,” said Deanna Jurgens, Chief Growth Officer, Beyond Meat.
“We’re thrilled to be answering consumer demand by launching Beyond
Chicken Tenders at prominent retailers nationwide, continuing our
momentum in the plant-based poultry category.”
Beyond Chicken Tenders come pre-cooked,
ready-to-heat in the air fryer, oven or microwave for a
crowd-pleasing meal that’s ready in under 10 minutes. Starting in
October, shoppers can find Beyond Chicken Tenders in the frozen
food aisle in select Walmart, Jewel-Osco, Safeway NorCal, Harris
Teeter, Giant Foods and ShopRite stores across the country with
additional availability expected to be added later this year.
Increasing accessibility to plant-based
meat options
In addition to offering the new Beyond Chicken Tenders, Walmart
plans to increase the number of stores offering Beyond Breakfast
Sausage® Classic Patties by more than 1,500 stores
and Beyond Breakfast Sausage Spicy Patties by more than 1,300
stores, as well as increasing availability of Beyond Meatballs™ and
Beyond Beef® Crumbles. This broader product
expansion at Walmart is already the third this year, following the
introduction of Beyond Meatballs™ in May and Beyond Sausage® Hot
Italian in March.
Visit Beyond Meat’s store locator to find Beyond
Chicken Tenders, Beyond Breakfast Sausage and more at a store near
you.
About Beyond MeatBeyond Meat,
Inc. (NASDAQ: BYND) is one of the fastest growing publicly-traded
food companies in the United States, offering a portfolio of
revolutionary plant-based proteins made from simple ingredients
without GMOs, bioengineered ingredients, hormones, antibiotics or
cholesterol. Founded in 2009, Beyond Meat products are designed to
have the same taste and texture as animal-based meat while being
better for people and the planet. Beyond Meat’s brand commitment,
Eat What You Love™, represents a strong belief that there is a
better way to feed our future and that the positive choices we all
make, no matter how small, can have a great impact on our personal
health and the health of our planet. By shifting from animal-based
meat to plant-based protein, we can positively impact four growing
global issues: human health, climate change, constraints on natural
resources and animal welfare. As of June 2021, Beyond Meat had
products available at approximately 119,000 retail and foodservice
outlets in over 80 countries worldwide. Visit www.BeyondMeat.com
and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook,
Instagram, Twitter and TikTok.
Beyond Meat Forward Looking
StatementsCertain statements in this release constitute
“forward-looking statements.” These statements are based on
management’s current opinions, expectations, beliefs, plans,
objectives, assumptions or projections regarding future events or
future results. These forward-looking statements are only
predictions, not historical fact, and involve certain risks and
uncertainties, as well as assumptions. Actual results, levels of
activity, performance, achievements and events could differ
materially from those stated, anticipated or implied by such
forward-looking statements. While Beyond Meat believes that its
assumptions are reasonable, it is very difficult to predict the
impact of known factors, and, of course, it is impossible to
anticipate all factors that could affect actual results. There are
many risks and uncertainties that could cause actual results to
differ materially from forward-looking statements made herein
including, most prominently, the risks discussed under the heading
“Risk Factors” in the Company’s Annual Report on Form 10-K for the
year ended December 31, 2020 filed with the U.S. Securities and
Exchange Commission (“SEC”) on March 1, 2021, and the Company’s
Quarterly Report on Form 10-Q for the quarter ended July 3, 2021
filed with the SEC on August 12, 2021, as well as other factors
described from time to time in the Company's filings with the SEC.
Such forward-looking statements are made only as of the date of
this release. Beyond Meat undertakes no obligation to publicly
update or revise any forward-looking statement because of new
information, future events or otherwise, except as otherwise
required by law. If we do update one or more forward-looking
statements, no inference should be made that we will make
additional updates with respect to those or other forward-looking
statements.
Media Contact:Shira
Zackaishira.zackai@beyondmeat.com
1 Vs. the leading traditional breaded tenders
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/5b017f60-9d6a-4235-bb35-8508be579cdb
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