NEW YORK, Sept. 21, 2021 /PRNewswire/ -- Girl Scouts
of the USA (GSUSA) and
Hasbro Inc. are joining forces to recognize the power of
friendship and inclusivity. Together, the two brands developed fun
activities focused on foundational social skills that promote
inclusion in celebration of the new My Little Pony: A Next
Generation movie from eOne, Hasbro's global entertainment
studio, available on Netflix starting September 24.
It's been widely reported that school closures and isolation
over the past 18 months have led to a decline in students' academic
skills and a regression in social skills. And although social
struggles affect kids of all ages, they can be most pronounced in
younger students. Early social emotional functioning is the
most reliable predictor of positive outcomes in adulthood across
categories like education, employment, and mental health, and
together Girl Scouts and Hasbro recognize that younger girls and
their families might need extra support around social reintegration
this fall. Through the Girl Scout Better Together Challenge
with MY LITTLE PONY, girls and families everywhere will be able to
access fun, engaging activities centered on building social
emotional skills that promote friendship and inclusion.
The age-appropriate, purpose-driven activities will give girls
in grades K-3 the chance to strengthen existing and build new
social skills, so they are better equipped to navigate
relationships with thoughtfulness, compassion, acceptance, and
respect. Simple yet meaningful actions—like identifying what makes
others special, introducing oneself, and finding new ways to make
connections with others—will prepare them to better understand that
diversity makes a group of friends stronger. Through collaborative
coloring projects, mazes, and games, girls will learn more about
one another, practice kindness, and build their circle of friends
as they celebrate each other's unique identities. All girls who
complete the challenge can purchase a limited-edition Girl Scout MY
LITTLE PONY Friendship Power fun patch available on
girlscoutshop.com.
"We are ecstatic to team up with Hasbro to support more girls in
a way that meets them where they are and centers around the beloved
My Little Pony franchise," said GSUSA's Chief Strategic
Partnerships and New Ventures Officer Sapreet Kaur Saluja. "At
Girl Scouts, we recognize that cooperation and valuing others'
feelings and differences might be simple concepts, but they are key
to building girls of courage, confidence, and character who make
the world a better place. We hope that giving our youngest girls
more ways to solidify these foundational social emotional skills
using Earth Ponies, Unicorns, and Pegasi as fun and relatable
examples, will help them see that anything is possible when we all
work together."
The power of inclusion and unity is an integral part of My
Little Pony: The Next Generation, as audiences witness a
magic-less Equestria where Earth Ponies, Unicorns, and Pegasi are
no longer friends and live separated by species. Earth Pony Sunny
(Vanessa Hudgens) and Unicorn Izzy
(Kimiko Glenn) embark on a mission
to restore magic and unity to their divided land. The pair meet
Pegasi Pipp (Sofia Carson) and Zipp
(Liza Koshy) and must work together
to overcome obstacles, discovering they each possess special gifts
that may be the answer to restoring the magic.
"As we advance Hasbro's Purpose agenda to make the world a
better place for children, fans, and families, we're proud to
collaborate with Girls Scouts of the USA to create more ways to support their
important work for girls across the country," said Casey Collins, GM & SVP, Global Licensed
Consumer Products at Hasbro. "The values of friendship and
inclusivity have always been at the core of the MY LITTLE PONY
brand, and we're excited to provide new ways for young people to
learn about and explore those values in entertaining ways."
In addition, Hasbro and GSUSA will premiere
the Better Together with Girl Scouts public service
announcement (PSA) that further elevates the importance of
celebrating differences and how doing so can strengthen groups of
friends. The PSA shows young girls and parents that kindness and
friendship can be magical, and that at Girl Scouts all are welcome
to be part of the magic.
Download the digital activity book and earn the fun patch, by
visiting girlscouts.org/mylittlepony. To learn more about how Girl
Scouts can help you discover new strengths, forge lifelong
friendships, and overcome challenges on your way to building a
better world, visit girlscouts.org/join. To learn more
about My Little Pony: A New Generation,
visit mylittlepony.hasbro.com/.
We Are Girl
Scouts
Girl Scouts bring their dreams to life and work
together to build a better world. Through programs
from coast to coast, Girl Scouts of all backgrounds and abilities
can be unapologetically themselves as they discover their
strengths and rise to meet new challenges—whether they want to
climb to the top of a tree or the top of their class, lace up
their boots for a hike or advocate for climate
justice, or make their first best friends. Backed
by trusted adult volunteers, mentors, and millions of
alums, Girl Scouts lead the way as they find their
voices and make changes that affect the
issues most important to them. To join us, volunteer,
reconnect, or donate, visit girlscouts.org.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to making the world a better place for all children,
fans, and families. Hasbro delivers immersive brand
experiences for global audiences through consumer products,
including toys and games; entertainment through eOne, its
independent studio; and gaming, led by the team at Wizards of
the Coast, an award-winning developer of tabletop and digital games
best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS
& DRAGONS.
The company's unparalleled portfolio of approximately 1,500
brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY,
TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS &
DRAGONS, POWER RANGERS, PEPPA PIG
and PJ MASKS, as well as premier partner brands. For the past
decade, Hasbro has been consistently recognized for its
corporate citizenship, including being named one
of the 100 Best Corporate Citizens by 3BL
Media and one of the World's Most Ethical
Companies by Ethisphere Institute. Important business
and brand updates are routinely shared on our Investor
Relations website, Newsroom and social channels
(@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)
© 2021 Hasbro, Inc. All Rights Reserved.
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SOURCE Girl Scouts of the USA