Pernod Ricard Snaps Up UK Drinks Seller the Whisky Exchange
September 21 2021 - 3:19AM
Dow Jones News
By Joshua Kirby
Pernod Ricard SA said Tuesday that it is acquiring spirits
retailer the Whisky Exchange, as the French drinks group looks to
support its focus on e-commerce and premium products.
The owner of Absolut vodka and Jameson whisky didn't disclose
the financial details of the deal. U.K.-based the Whisky Exchange,
which sells a catalogue of some 10,000 drinks products online and
through physical stores, will retain its current structure, with
founders Sukhinder and Rajbir Singh serving as joint managing
directors, Pernod said.
The acquisition is subject to standard conditions, the company
added.
"E-commerce is a key channel in our long-term strategy," Pernod
Chief Executive Alexandre Ricard said.
Write to Joshua Kirby at joshua.kirby@wsj.com;
@joshualeokirby
(END) Dow Jones Newswires
September 21, 2021 03:04 ET (07:04 GMT)
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