NEW YORK, July 19, 2021 /PRNewswire/ -- Longaberger, a
social commerce retailer and American home goods brand known for
artisanal handcrafted products, today announced they will be
hosting an in-person Homecoming Event in Columbus, Ohio. The celebratory event will
bring together current and past Longaberger home and life stylists,
members of the local community, and fans of the brand, to pay
tribute to the 125th anniversary of the brand's
origin. The event will also mark the one-year anniversary of XCEL
Brands' acquisition of Longaberger and exciting announcement of the
company relaunch.
The first-ever Longaberger Homecoming Event will occur on
July 23, 2021, at the Franklin Park
Conservatory. The event pays homage to the annual Longaberger Bee
Event hosted for over 40 years. Attendees will be invited to arrive
on property at 5:30 PM EST to explore
the grounds and mingle with home and life stylists and customers
while enjoying hors d'oeuvres and cocktasils. During this event,
guests will have first access to purchase exclusive Longaberger
products and products from participating vendors.
At 9:30 PM EST, Rachel Longaberger will host a live-streaming
show in front of a live audience and virtual attendees as an
exclusive first look at the new Longaberger jewelry collection.
"It is remarkable to see the evolution of Longaberger, a
brand that our father founded in 1973. This Homecoming Event is a
way to thank our community for all their support," said
Tami Longaberger.
"We are thrilled to host this Homecoming event and return to
Longaberger's roots to celebrate the success of the brand's loyal
following," said Robert W. D'Loren Xcel's Chairman and Chief
Executive Officer. "We look forward to celebrating the history,
talent, and expansion of the Longaberger community."
If you are unable to attend the event in person, Longaberger is
providing an option to experience the event through a virtual
experience which will be broadcast from 6:30 – 8:00 PM EST. Register for tickets to the
virtual event here. To tune in to the Longaberger Homecoming
live-stream event, visit longaberger.com at 9:30 PM EST.
About The Longaberger Company
The Longaberger Company,
founded by Dave Longaberger in 1973,
is an American home collectibles brand known for artisanal
handcrafted products. For generations, the family has manufactured
handmade maple baskets and other home products that have been
collected by a loyal community of customers. In 2019, Xcel Brands
acquired The Longaberger Company and launched with a new digital
social selling business model, offering timeless and new modern
décor products that will inspire a highly engaged community. To
join the Longaberger Family as a Home & Life Stylist
Influencer, visit longaberger.com/join and for more company
information, visit the website at longaberger.com or on social
media at @longaberger #longaberger and #thelongabergerfamily.
About Xcel Brands
Xcel Brands, Inc. (NASDAQ:XELB) is a
media and consumer products company engaged in the design,
production, marketing, wholesale, and direct-to-consumer sales of
branded apparel, footwear, accessories, jewelry, home goods and
other consumer products, and the acquisition of dynamic consumer
lifestyle brands. Xcel was founded by Robert W. D'Loren in 2011
with a vision to reimagine shopping, entertainment, and social
media as one. Xcel owns the Isaac Mizrahi, Judith Ripka, Halston, and C. Wonder brands, and
it owns and manages the Longaberger brand through its controlling
interest in Longaberger Licensing LLC, pioneering a ubiquitous
sales strategy which includes the promotion and sale of products
under its brands through interactive television, brick-and-mortar
retail, e-commerce and peer to peer channels. Headquartered in
New York City, Xcel Brands is led
by an executive team with significant production, merchandising,
design, marketing, retailing, and licensing experience, and a
proven track record of success in elevating branded consumer
products companies. With an experienced team of professionals
focused on design, production, and digital marketing, Xcel
maintains control of product quality and promotion across all of
its product categories and distribution channels. Xcel
differentiates by design. www.xcelbrands.com
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SOURCE Xcel Brands