36Kr Launches Business Podcast Program on NIO Radio
July 13 2021 - 7:30AM
36Kr Holdings Inc. (“36Kr” or the “Company”) (NASDAQ: KRKR), a
prominent brand and pioneering platform dedicated to serving New
Economy participants in China, today announced that it has joined
hands with NIO, a pioneer in China’s premium electric vehicle
market, to launch a business-centric podcast series titled
Kr-Intelligence on NIO Radio, an interactive audio community
operated by NIO.
Nio Inc. (NYSE: NIO) is a pioneer and a leading
manufacturer of premium smart electric vehicles in China with the
mission of shaping a joyful life. NIO Radio is a media channel
exclusively for NIO users that runs 24/7. As an audio program
focused on business information and knowledge sharing,
Kr-Intelligence will be broadcast on the NIO Radio playlist with a
spotlight on the latest business trends, presenting users with
comprehensive, high-quality, insightful and timely business and
financial information through in-depth professional analysis. The
successful launch of the audio program is a testament to 36Kr’s
ability to deliver a comprehensive array of content to partners,
further validating the content strength and brand power of 36Kr’s
platform.
As a prominent brand and pioneering platform
dedicated to serving New Economy participants in China, 36Kr
publishes numerous insightful analytical reports, timely market
updates as well as thought-provoking editorials and commentaries
every single day. Additionally, the Company has been expanding its
content matrix, integrating text, image, audio, video and live
streaming in order to provide customers with tailor-made and
professionally produced audio content.
The cooperation between NIO Radio and 36Kr
ushers in a new era for car brands and content platforms to build
audio content and generate more opportunities for the deep
integration of content creation and service capabilities. The
Company has been continuously expanding its content ecosystem by
collaborating with high-quality brands such as Youku, Xinhuanet and
CCTV, among others. The collaboration with NIO Radio is another
avenue for the Company’s continued exploration of commercial value
in the New Economy field by enriching content formats, co-creating
content channels, cultivating high-quality content, and so on.
Mr. Dagang Feng, co-chairman and chief executive
officer of 36Kr, said, “We are very excited to work with NIO to
launch our podcast program Kr-Intelligence. We believe this win-win
collaboration will further enable 36Kr to deliver premium content
to a wider audience in various scenarios, while also providing NIO
users with improved interactive audio experiences with the
availability of more channel options in the field of high-quality
business intelligence.
“I think the development and extensive adoption
of new energy vehicles presents a great opportunity for the podcast
and audio content industry, especially with the rollout of 5G
internet and the emergence of Internet of Vehicles (IoV). Moving
forward, we hope to explore more opportunities to cooperate with
NIO, other leading auto companies, as well as various groups of
potential partners through continuous innovation and collaboration.
We remain dedicated to serving New Economy participants, and, while
we further enhance our leadership in content creation, we will also
expand our role from information and content provider to a service
provider that empowers our clients, partners and users.”
About 36Kr Holdings Inc.
36Kr Holdings Inc. is a prominent brand and
pioneering platform dedicated to serving New Economy participants
in China with the mission of empowering New Economy participants to
achieve more. The Company started its business with high-quality
New Economy-focused content offerings, covering a variety of
industries in China’s New Economy with diverse distribution
channels. Leveraging traffic brought by high-quality content, the
Company has expanded its offerings to business services, including
online advertising services, enterprise value-added services and
subscription services to address the evolving needs of New Economy
companies and upgrading needs of traditional companies. The Company
is supported by comprehensive database and strong data analytics
capabilities. Through diverse service offerings and the significant
brand influence, the Company is well-positioned to continuously
capture the high growth potentials of China’s New Economy.
Safe Harbor Statement
This announcement contains forward-looking
statements within the meaning of Section 21E of the Securities
Exchange Act of 1934, as amended. These forward-looking statements
are made under the “safe harbor” provisions of the U.S. Private
Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as “will,”
“expects,” “anticipates,” “future,” “intends,” “plans,” “believes,”
“estimates,” “potential,” “continue,” “ongoing,” “targets,”
“guidance” and similar statements. The Company may also make
written or oral forward-looking statements in its periodic reports
to the U.S. Securities and Exchange Commission (the “SEC”), in its
annual report to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or
employees to third parties. Any statements that are not historical
facts, including statements about the Company’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: the Company’s goal and strategies; the
Company’s future business development, results of operations and
financial condition; relevant government policies and regulations
relating to our business and industry; the Company’s expectations
regarding the use of proceeds from this offering; the Company’s
expectations regarding demand for, and market acceptance of, its
services; the Company’s ability to maintain and enhance its brand;
the Company’s ability to provide high-quality content in a timely
manner to attract and retain users; the Company’s ability to retain
and hire quality in-house writers and editors; the Company’s
ability to maintain cooperation with third-party professional
content providers; the Company’s ability to maintain relationship
with third-party platforms; general economic and business
conditions globally and in China; possible disruptions in
commercial activities caused by natural or human-induced disasters;
and assumptions underlying or related to any of the foregoing.
Further information regarding these and other risks, uncertainties
or factors is included in the Company’s filings with the SEC. All
information provided in this press release and in the attachments
is as of the date of this press release, and the Company undertakes
no obligation to update any forward-looking statement, except as
required under applicable law.
For investor and media inquiries, please
contact:
36Kr Holdings Inc.Investor RelationsTel: +86
(10) 5825-4188E-mail: ir@36kr.com
The Piacente Group, Inc.Jenny CaiTel: +86 (10)
6508-0677E-mail: 36Kr@tpg-ir.com
The Piacente Group, Inc.Brandi PiacenteTel:
+1-212-481-2050E-mail: 36Kr@tpg-ir.com
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