NEW YORK, June 15, 2021 /PRNewswire/ -- LivePerson, Inc.
(NASDAQ: LPSN), a global leader in conversational AI, and Adobe
today announced an integration to help brands transform digital
customer experience by seamlessly extending personalization from
digital experiences into messaging channels and one-to-one
conversations at massive scale.
Eighty-eight percent of consumers report they are more likely to
do business with companies that interact with them in a
personalized way. Through the LivePerson and Adobe
integration, brands can offer more personalized customer
experiences. These customized journeys can help brands build on the
success that enterprises already using LivePerson's Conversational
Cloud have seen to date, including conversion rate increases of as
much as 10x.
The LivePerson-Adobe combination focuses on the seamless
integration of LivePerson's Conversational Cloud with Adobe
Experience Cloud to help brands serve highly personalized and
contextualized messages, recommendations, and offers on their
customers' favorite messaging channels. The integration empowers
brands to:
- Enrich customer intelligence, track attribution, and drive
long-term customer value by easily sharing intent data from
customer conversations on the Conversational Cloud with insights on
that customer's activity and history from Adobe Analytics
- Capture more qualified leads and accelerate net-new conversions
by integrating the Conversational Cloud with Adobe Marketo Engage
for proactive, automated conversations
- Increase sale conversions and decrease checkout abandonment by
offering relevant assistance at any point in the buying
journey
- Apply LivePerson's best-in-class Natural Language
Understanding, built on over 20 years of goal-based customer
conversation data, to these engagements
More than ten Fortune 100 brands are already integrating between
LivePerson's Conversational Cloud and Adobe Experience Cloud.
"Our integration with Adobe means brands can transform their
digital experiences with conversations that are both massively
automated and deeply personalized," said Rob LoCascio, founder and CEO of LivePerson.
"It's incredibly powerful to connect a conversation you're having
with a customer directly to that customer's activity and history.
Now, with conversational AI's ability to gather information from
customers in a natural-feeling dialogue, brands can gain all the
benefits of enhanced personalization without violating their
customers' trust."
"Customers demand personalization no matter where they are in
their journey. Through LivePerson's integration with Adobe
Experience Cloud, brands can seamlessly personalize conversations
and digital experiences to meet and exceed customer expectations,"
said Cody Crnkovich, Head of Partner
Programs, Adobe Experience Cloud at Adobe.
For more information, visit LivePerson's website.
About LivePerson, Inc.:
LivePerson makes life easier for people and brands everywhere
through trusted conversational AI. Our 18,000 customers, including
leading brands like HSBC, Orange, GM Financial, and The Home Depot,
use our conversational solutions to orchestrate humans and AI at
scale and create a convenient, deeply personal relationship — a
conversational relationship — with their millions of consumers.
LivePerson has been named to Fast Company's World's Most Innovative
Companies list for its leadership in artificial intelligence. For
more information about LivePerson (NASDAQ: LPSN), please visit
www.liveperson.com.
Contact:
Mike Tague
mtague@liveperson.com
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SOURCE LivePerson, Inc.