36Kr Provides Short-form Video Marketing Solutions for Volkswagen Group China
June 15 2021 - 7:00AM
36Kr Holdings Inc. (“36Kr” or the “Company”) (NASDAQ: KRKR), a
prominent brand and pioneering platform dedicated to serving New
Economy participants in China, today announced that the Company has
been providing customized short-form video marketing solutions for
Volkswagen Group China (”Volkswagen”) as part of Volkswagen’s 2021
marketing program with 36Kr.
Under this marketing program, 36Kr created an
8-minute short-form video on the topic of possibilities and
imaginations for intelligent automobiles, within which it also
seemlessly featured Volkswagen’s technology, insight and vision on
future transportation. This customized and professionally produced
video content is being distributed through 36Kr’s mobile app and
diverse distribution networks, and has attracted massive viewership
as well as audience interactions. The short-form video marketing
solution is an integrated and important part of Volkswagen’s
overall marketing program with 36Kr as it transforms from a
pure-play automaker to a travel service provider.
36Kr launched its short-form video content last
year. Driven by 36Kr’s high quality digital content production,
this initiative quickly gained traction. To date, 36Kr has produced
more than 150 video programs, covering various topics including
technology, business, finance and economics, education, and
personal growth. Short-form video content is a strong addition to
36Kr’s content matrix, which now consists of text, image, video,
audio and live streaming with a concentration on China’s New
Economy space as well as life style of the younger generation.
Furthermore, 36Kr has cultivated an extensive
and effective content distribution network across various
mainstream third-party social platforms including Bilibili, Douyin,
Xigua, Xiaohongshu and Weixin Video. At the end of the first
quarter of 2021, 36Kr had attracted more than 4.5 million followers
and generated 60 million total video views across all
third-party-trafficked platforms. More and more users and customers
are increasingly recognizing the value of 36Kr’s short-form video
content, and some elite brands have formed collaborations with 36Kr
for content marketing programs pivoting to short-form videos.
Mr. Dagang Feng, co-chairman and chief executive
officer of 36Kr, said, “We’re excited about the meaningful progress
we have made with our short-form video business initiatives. The
success of the Volkswagen video marketing program illustrates
36Kr’s ability to deliver a comprehensive array of content
marketing solutions to customers, further validating the value and
brand power of 36Kr’s platform. We believe 36Kr’s fast-growing
video marketing initiatives will propel continuous growth in our
user traffic, strengthen user engagement, lift our revenue ceiling,
and reinforce our core competencies as the leading platform for New
Economy growth-focused business content and service offerings in
China. We are confident that 36Kr is well-positioned to seize the
immense commercialization opportunities with the rise of short-form
video across the digital content industry.”
About 36Kr Holdings Inc.
36Kr Holdings Inc. is a prominent brand and
pioneering platform dedicated to serving New Economy participants
in China with the mission of empowering New Economy participants to
achieve more. The Company started its business with high-quality
New Economy-focused content offerings, covering a variety of
industries in China’s New Economy with diverse distribution
channels. Leveraging traffic brought by high-quality content, the
Company has expanded its offerings to business services, including
online advertising services, enterprise value-added services and
subscription services to address the evolving needs of New Economy
companies and upgrading needs of traditional companies. The Company
is supported by comprehensive database and strong data analytics
capabilities. Through diverse service offerings and the significant
brand influence, the Company is well-positioned to continuously
capture the high growth potentials of China’s New Economy.
Safe Harbor Statement
This announcement contains forward-looking
statements within the meaning of Section 21E of the Securities
Exchange Act of 1934, as amended. These forward-looking statements
are made under the “safe harbor” provisions of the U.S. Private
Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as “will,”
“expects,” “anticipates,” “future,” “intends,” “plans,” “believes,”
“estimates,” “potential,” “continue,” “ongoing,” “targets,”
“guidance” and similar statements. The Company may also make
written or oral forward-looking statements in its periodic reports
to the U.S. Securities and Exchange Commission (the “SEC”), in its
annual report to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or
employees to third parties. Any statements that are not historical
facts, including statements about the Company’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: the Company’s goal and strategies; the
Company’s future business development, results of operations and
financial condition; relevant government policies and regulations
relating to our business and industry; the Company’s expectations
regarding the use of proceeds from this offering; the Company’s
expectations regarding demand for, and market acceptance of, its
services; the Company’s ability to maintain and enhance its brand;
the Company’s ability to provide high-quality content in a timely
manner to attract and retain users; the Company’s ability to retain
and hire quality in-house writers and editors; the Company’s
ability to maintain cooperation with third-party professional
content providers; the Company’s ability to maintain relationship
with third-party platforms; general economic and business
conditions globally and in China; possible disruptions in
commercial activities caused by natural or human-induced disasters;
and assumptions underlying or related to any of the foregoing.
Further information regarding these and other risks, uncertainties
or factors is included in the Company’s filings with the SEC. All
information provided in this press release and in the attachments
is as of the date of this press release, and the Company undertakes
no obligation to update any forward-looking statement, except as
required under applicable law.
For investor and media inquiries, please
contact:
36Kr Holdings Inc.Investor RelationsTel: +86
(10) 5825-4188E-mail: ir@36kr.com
The Piacente Group, Inc.Jenny CaiTel: +86 (10)
6508-0677E-mail: 36Kr@tpg-ir.com
The Piacente Group, Inc.Brandi PiacenteTel:
+1-212-481-2050E-mail: 36Kr@tpg-ir.com
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