More Than 45% of U.S. Businesses Have Increased Their Investments in Freelance Talent Since COVID-19
June 02 2021 - 08:00AM
Business Wire
New research from Fiverr Business shows bigger
businesses are more likely to use freelancers, with 64% of larger
companies claiming their investments in independent talent have
increased
Fiverr International Ltd. (NYSE: FVRR), the company that is
changing how the world works together, is releasing new data
commissioned by Fiverr Business that shows bigger businesses are
relying on freelance talent more now than prior to the pandemic.
Overall 45% of businesses surveyed are using more freelancers than
pre-Covid. The bigger the businesses, the more likely they are to
tap into freelance talent - 10-49 employees (48%); 50-99 employees
(62%) & 100 - 249 employees (64%).
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Bigger businesses are investing more
money in freelance talent in a post-COVID world. (Graphic: Business
Wire)
As a result of COVID-19, businesses everywhere have been forced
to adapt and think about ways to augment their teams to be more
flexible, agile and productive. Bigger businesses (100 to 249
employees) surveyed are focusing their investments in areas such as
digital marketing (47%) and website development (45%), mobile app
development (41%) and sales (30%). By tapping into freelancers to
help with these areas, they are not only saving time and money, but
they are opening themselves up to a global pool of talent who can
help them scale.
“The data makes it abundantly clear that larger businesses are
increasingly seeing the value in working with freelancers to
increase their productivity and agility,” said Shany Malbin,
General Manager for Fiverr Business. “We launched Fiverr Business
back in September due to the increase in demand we were seeing on
our own platform. The new platform specifically built for larger
businesses and corporate teams gives them all the tools they need
in order to easily tap into and collaborate with this workforce,
which is clearly of increased importance to them.”
Key findings from the survey include:
- The bigger the business, the more money invested in
freelance talent. 65% of businesses surveyed with 100-240
employees are turning to freelancers more now than they were prior
to COVID-19.
- Businesses with over 100 employees were more likely to have
applied and received PPP funding than smaller businesses. 50%
of businesses with 100-249 employees say they had received funds
from PPP.
- Digital marketing and website development were key focus
areas for larger businesses during the pandemic. 47% of
businesses surveyed with 100-240 employees said they ramped up
their digital marketing spend and another 45% said website
development was a key priority. Other areas they are investing in
include mobile app development (41%) and sales (30%).
- Bigger businesses will be looking for more government
support during the next crisis. 55% of businesses surveyed with
100-240 employees said they will be looking for more courage from
their governments to make bureaucratic changes to help the economy
(tax reduction, direct aids, changes in payments, etc.)
- Marketplaces were favored over “build your own site”
tools. 68% of businesses surveyed with 100-249 employees put
money into Amazon to enhance or build their online presence and 45%
favored eBay.
- The larger the company, the more likely they are to have
lasting changes to their team structures and operations because of
the pandemic. 53% of companies surveyed with 100-249 employees
said that they will have more flexibility and collaboration across
disciplines and close to 40% said they will allow more remote
work.
Freelancers have proven themselves to be advantageous to small
and large businesses all over the world, but their services have
also proven themselves to be helpful to large non-profits, who
typically run on smaller budgets and tight timelines.
Reiko Enomoto, Senior Manager, Training Curricula at the
Rainforest Alliance, an international nonprofit that work with
communities, companies, scientists, and governments to develop
sustainable economies in and around the world’s vital rainforests,
said: “Because we are a global organization with hundreds of
employees and chapters all over the world, it's important for us to
find the right talent to localize content for all of our
stakeholders. By tapping into the freelance talent available on
Fiverr Business, I am able to not only complete my projects in a
cost effective and timely manner, but I’m able to collaborate
seamlessly with people from all over the world who can fulfill
needs that are very specific to the organization.”
For information more on Fiverr Business and how to get started,
click here.
*The data represented in this release was gathered by Censuswide
from March 30, 2021 through April 15, 2021. The survey is
representative of responses from over 1,000 U.S. business owners
and senior managers.
About Fiverr
Fiverr’s mission is to change how the world works together. For
over 10 years, the Fiverr platform has been at the forefront of the
future of work connecting businesses of all sizes with skilled
freelancers offering digital services in more than 500 categories,
across 9 verticals including graphic design, digital marketing,
programming, video and animation. In the twelve months ended March
31, 2021, over 3.8 million customers bought a wide range of
services from freelancers across more than 160 countries. We invite
you to become part of the future of work by visiting us at
fiverr.com, read our blog and follow us on Facebook, Twitter, and
Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20210602005263/en/
Abby Forman press@fiverr.com
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