Mattel Launches New Toy Takeback Program Called Mattel PlayBack
May 10 2021 - 12:30AM
Business Wire
New program to recover and reuse materials from
old Mattel toys for future Mattel products
Mattel Inc. (NASDAQ: MAT) today announced the launch of Mattel
PlayBack, a toy takeback program that will enable families to
extend the life of their Mattel toys once they are finished playing
with them. The new program is designed to recover and reuse
materials from old Mattel toys for future Mattel products, and
supports the company’s goal to achieve 100% recycled, recyclable or
bio-based plastic materials across all products and packaging by
2030.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210509005020/en/
(Photo: Business Wire)
“Mattel toys are made to last and be passed on from generation
to generation,” said Richard Dickson, President and Chief Operating
Officer, Mattel. “A key part of our product design process is a
relentless focus on innovation, and finding sustainable solutions
is one significant way we are innovating. Our Mattel PlayBack
program is a great example of this, enabling us to turn materials
from toys that have lived their useful life into recycled materials
for new products.”
To participate in the Mattel PlayBack program, consumers can
visit Mattel.com/PlayBack, print a free shipping label, and pack
and mail their outgrown Mattel toys back to Mattel. The toys
collected will be sorted and separated by material type and
responsibly processed and recycled. For materials that cannot be
repurposed as recycled content in new toys, Mattel PlayBack will
either downcycle those materials or convert them from waste to
energy. At launch, the program will accept Barbie®, Matchbox® and
MEGA® toys for recycling with other brands to be added in the
future.
“At Mattel, we are committed to managing the environmental
impact of our products,” added Pamela Gill-Alabaster, Global Head
of Sustainability, Mattel. “The Mattel PlayBack program helps
parents and caregivers ensure that materials stay in play, and out
of landfills, with the aim to repurpose these materials as recycled
content in new toys. It is one important step we’re taking to
address the growing global waste challenge.”
Last year, Mattel introduced several toys as part of its goal to
achieve 100% recycled, recyclable or bio-based plastic materials
across all products and packaging by 2030, including the
Fisher-Price® Rock-a-Stack® and Fisher-Price® Baby’s First Blocks,
made from bio-based plastics, three MEGA Bloks® sets made from
bio-based plastics, and UNO® Nothin’ But Paper, the first fully
recyclable UNO® deck without cellophane packing materials.
Last month, Mattel also announced Drive Toward a Better Future,
its product roadmap to make all Matchbox die-cast cars, playsets
and packaging with 100% recycled, recyclable or bio-based plastic
materials by 2030, in line with Mattel’s overarching goal, and
unveiled the Matchbox Tesla Roadster, its first die-cast vehicle
made from 99% recycled materials and certified CarbonNeutral®*,
available starting in 2022.
Mattel PlayBack will initially be available in the United States
and Canada. The program will extend to France, Germany and the
United Kingdom through third-party recycling partners.
Programs like Mattel PlayBack are an integral part of Mattel’s
broader sustainability strategy and efforts to teach children about
the importance of protecting the planet. Mattel PlayBack also
supports the company’s ongoing commitment to advance a circular
economy, which includes pre-competitive collaborations with other
members of the Ellen MacArthur Foundation and circular design
training, led by global design firm IDEO, for its design,
development, global brand and supply chain teams.
For more information on the Mattel PlayBack program, visit
Mattel.com/PlayBack. For more information on Mattel’s
sustainability and corporate social responsibility efforts, visit
https://corporate.mattel.com/en-us/citizenship.
About Mattel Mattel is a leading global toy company and
owner of one of the strongest catalogs of children’s and family
entertainment franchises in the world. We create innovative
products and experiences that inspire, entertain and develop
children through play. We engage consumers through our portfolio of
iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®,
American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as
other popular intellectual properties that we own or license in
partnership with global entertainment companies. Our offerings
include film and television content, gaming, music and live events.
We operate in 35 locations and our products are available in more
than 150 countries in collaboration with the world’s leading retail
and ecommerce companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in empowering the next generation to
explore the wonder of childhood and reach their full potential.
Visit us online at mattel.com.
MAT-CORP
* The Matchbox Tesla Roadster is certified CarbonNeutral® by
Natural Capital Partners with carbon offset credits going towards
preserving grasslands in Colorado and Montana.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210509005020/en/
News Media Danit Marquardt Danit.Marquardt@mattel.com
Mattel (NASDAQ:MAT)
Historical Stock Chart
From Feb 2024 to Mar 2024
Mattel (NASDAQ:MAT)
Historical Stock Chart
From Mar 2023 to Mar 2024