BBTV to Expand Revenue Opportunities For Creators Through
Non-Fungible Tokens and Other Creator-Fan Offerings
VANCOUVER, BC, May 6, 2021 /CNW/ - BBTV Holdings Inc. (TSX:
BBTV) (OTCQX: BBTVF)("BBTV" or the "Company"), the leader in
creator monetization, today announced the creation of its NFT
Division, which will launch Non-Fungible Tokens (NFTs) with some of
the world's leading content creators across Entertainment, Music,
Sports, Esports & Gaming verticals. BBTV's first NFT will be
with Grammy-winning and multi-platinum music producer Zaytoven.
Over the years, Zaytoven has worked with artists from Drake,
Travis Scott, Young Dolph, Lil Yachty and Lil Uzi Vert, to Rick
Ross, Jeezy, Yo Gotti, Usher
and Keyshia Cole. He is also widely
credited for curating the signature sound of international
superstars Gucci Mane, Future and the Migos. He has a flair for
recognizing and cultivating raw talent, turning unique individuals
into household names.
- The total value for global transactions of NFTs was
$338 million in 20201 up
139% from $141 million in 2019 and up
nearly 800% since 2018.
- NFTs are emerging as a popular new way for creators and artists
globally to monetize their intellectual property. BBTV plans to
offer NFTs as another method to diversify and expand monetization
for the thousands of creators on its platform.
- BBTV expects to realize margins that are aligned with BBTV's
other existing Plus Solutions products. BBTV is uniquely positioned
in the creator economy, with exclusive IP rights across a vast
library of content with more than 600 million unique monthly
viewers globally, who consumed more than 50 billion minutes of
video content, the most among media companies (January 20212).
Leveraging its creator IP and relationship with the world's
largest creators, BBTV plans to take tokenized fan experiences to
the next level through a combination of NFTs, exclusive fan
engagements, merchandise offerings, and more.
"BBTV works with some of the world's most prominent creators and
is uniquely positioned to market NFTs through its vast creator
network. The combination of creator economy, crypto movement,
and proof of ownership has created a massive monetization ecosystem
and we are excited to position BBTV at the centre of it all to
take the creator fan engagements to the next level," comments
Shahrzad Rafati, Chairperson &
CEO, BroadbandTV. "We are laser focused on delivering market
leading solutions for creators around the globe to monetize the
content that they create. NFTs are a natural extension of our Plus
Solutions."
BBTV's partnership with Zaytoven began with the release of his
supergroup album 'A-Team' featuring Lil Yachty, Lil Keed, Lil Gotit through Opposition, BBTV's
Music Division. The album has received over 20 million streams
since it's debut in early 2020.
"The rise of NFT's as a new form of IP, brand extension and
medium for fans to connect with artists has been truly game
changing," comments Zaytoven. "Expanding my partnership with BBTV
is the right move as they have been a great company to work with
and a leader in the digital space to explore this new frontier.
I've been a collector for all my life and I can see the massive
opportunity of a fan wanting to own art and music again as we all
did growing up."
1 Source;
Https://www.statista.com/statistics/1221742/nft-market-capitalization-worldwide/
|
2 Comscore's "Top 12 Countries =
January 2021 comScore Video Metrix Media Trend – Multi-Platform –
Top 100 Video Properties Report"; Top 12 countries represent ~50%
of world's digital population
|
About BBTV
BBTV is a global media and technology
company headquartered in Vancouver,
Canada. The company's mission is to help content creators
become more successful. With creators ranging from individuals to
global media brands, BBTV provides a comprehensive, end-to-end
solution to increase viewership and drive revenue powered by its
innovative technology, while allowing creators to focus on their
core competency – content creation. In January 2021, BBTV had the second most unique
monthly viewers among digital platforms with more than 600 million
globally, who consumed more than 50 billion minutes of video
content, the most among media
companies.2 (www.bbtv.com)
This press release contains "forward-looking information" and
"forward-looking statements" within the meaning of applicable
securities laws (collectively, "forward-looking information"),
which reflects the Company's current expectations regarding future
events, including the creation of an NFT for Zaytoven, the
resulting realization of margins at a level aligned with BBTV's
Plus Solutions, the Company's plans to take tokenized fan
experiences to the next level, the positioning of BBTV to market
NFTs, BBTV's focus on delivering market leading solutions for
creators around the globe, and BBTV's mission to help content
creators become more successful. There can be no assurance that any
forward-looking information will be achieved. Forward-looking
information is based on a number of assumptions, including but not
limited to assumptions that the NFT Division will be successful and
will grow, that the margins from NFTs will be aligned with other
BBTV Plus Solutions products, that Zaytoven will perform as
expected, that the Company's planned tokenized fan experiences and
its positioning in the market will be realized, and that the market
for NFTs will continue to grow and be in high demand.
Forward-looking information is subject to a number of known and
unknown risks, uncertainties, and other factors, many of which are
beyond the Company's control, and which could cause actual results
and events to differ materially from those that are disclosed in or
implied by such forward looking information. Such risks and
uncertainties include, but are not limited to, the risk that our
assumptions may be incorrect, that the market for NFT's may not
continue to grow and instead may stagnate, that the NFT's launched
by the Company may not generate revenue, that our agreement with
Zaytoven may terminate early without realizing any revenue; the
effect of competition, and that future revenue may not be realized
or be significant, as well as the factors discussed under "Risk
Factors" in the final prospectus of the Company dated October 22, 2020. The Company does not undertake
any obligation to update such forward looking information, whether
as a result of new information, future events or otherwise, except
as expressly required by applicable law.
Media Contacts:
Dan
Gamble
Head of PR and Corporate Communications
dgamble@bbtv.com
+1 778-873-0422
BBTV-C
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SOURCE BBTV Holdings Inc.