VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising
April 29 2021 - 9:30AM
Business Wire
Leading smart TV manufacturer with viewership
data from 18M opted-in TVs and media & tech powerhouse with
200B daily cross-screen signals align to deliver new advertising
opportunities
Verizon Media and VIZIO (NYSE: VZIO), today announced a
strategic partnership to deliver new cross-platform and connected
TV (CTV) advertising solutions, anchored in unique TV viewership
data and premium programmatic inventory access.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210429005650/en/
Effective immediately, Verizon Media gains demand-side platform
(DSP) access to VIZIO’s Inscape viewership data from more than 18M
opted-in VIZIO Smart TVs. Verizon Media will be the exclusive DSP
to access this data beginning in 2022. The alliance will enable
expanded CTV targeting, optimization, and measurement opportunities
for Verizon Media’s DSP advertisers, independent of cookies. While
VIZIO remains the exclusive seller of its guaranteed inventory and
data licensing, the agreement now also makes Verizon Media its
preferred supply-side platform (SSP) for programmatic ad
monetization.
“The evolving TV landscape creates unique opportunities and
challenges for our customers. To meet and exceed the needs for
growth in this area, we continue to strengthen our unified ad
stack, which is an end-to-end, integrated ecosystem that delivers
sustainable Identity, access to premium inventory and data, and the
tools that drive performance and efficiency,” said Iván Markman,
Chief Business Officer, Verizon Media. “This partnership with VIZIO
illustrates the deep and meaningful integrations we can forge, and
reflects our commitment to leading in the CTV space. Together,
we’re empowering our advertisers with exclusive data from the
industry’s top hardware and software provider, and strengthening
our solutions for publishers.”
The deal also strengthens VIZIO’s cross platform ad retargeting
product, Household Connect. Through Verizon Media’s unified ad
platform, VIZIO can now offer audience extension campaigns to its
advertisers that are fueled by Verizon Media’s unique omnichannel
marketplace and diverse cross-device Identity Graph, matched with
near real-time Inscape ACR data. Verizon Media's consent-based
Identity Graph is fueled by 200 billion daily cross-screen signals
derived from direct consumer relationships across Verizon Media.
Combining Verizon Media’s Identity Graph with Inscape, VIZIO’s
leading TV data set, enables advertisers to intelligently optimize
ad delivery to consumers in the home and on the go. Using this,
advertisers can extend the reach and frequency of their VIZIO CTV
campaigns while reinforcing brand messaging in an omnichannel
manner.
“VIZIO has built a CTV advertising ecosystem centered around
premium partnerships and our direct-to-device offering,” said Mike
O’Donnell, Chief Revenue Officer, Platform+ at VIZIO. “Our
relationship with Verizon Media will enable us to expand our reach,
bridge the gap between TV and mobile, and create more impactful and
actionable premium advertising experiences across platforms.”
Together, VIZIO and Verizon Media will have joint transparency
into demand from advertisers, the ability to maximize performance,
and access unique insights to drive targeting, incremental reach,
optimization, and measurement across platforms. This partnership
marks the beginning of a long-term collaboration focused on
innovation and next-generation capabilities, including initiatives
around immersive and co-watching viewing experiences, interactive
cross-platform campaigns, new ad formats, commerce, and AVOD
content library development.
More About VIZIO Ads
VIZIO Ads was created to help deliver a more relevant
advertising experience to consumers and brands alike. Offering
premium, addressable advertising inventory inside of WatchFree,
SmartCast and within popular TV apps, VIZIO Ads gives advertisers
the ability to reach new audiences with relevant messages at the
right time. VIZIO Ads gives its customers personable service,
app-level transparency and screen-level verification to ensure
brands can invest with confidence across one of the largest smart
TV footprints in the U.S.
Learn more here: www.vizioads.com.
More About VIZIO
Founded and headquartered in Orange County, California, VIZIO’s
mission is to deliver immersive entertainment and compelling
lifestyle enhancements that make our products the center of the
connected home. VIZIO is driving the future of televisions through
its integrated platform of cutting-edge Smart TVs and powerful
SmartCast operating system. VIZIO also offers a portfolio of
innovative sound bars that deliver consumers an elevated audio
experience. VIZIO’s platform gives content providers more ways to
distribute their content and advertisers more tools to target and
dynamically serve ads to a growing audience that is increasingly
transitioning away from linear TV.
More About Verizon Media
Verizon Media, a division of Verizon Communications, Inc.,
houses a trusted media ecosystem of premium brands like Yahoo,
TechCrunch and Engadget to help people stay informed and
entertained, communicate and transact, while creating new ways for
advertisers and media partners to connect. From XR experiences to
advertising and content technology, Verizon Media is an incubator
of innovation and is revolutionizing the next generation of content
creation in a 5G world.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210429005650/en/
Contacts for VIZIO Public Relations Zach Servideo Fabric
Media zach@fabricmedia.net
Investor Relations Michael Marks IR@VIZIO.com
Press Contact for Verizon Brittany Votto
brittany.votto@verizonmedia.com
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