Canadians invited to participate in TELUS Days of Giving as new survey finds we feel more compelled than ever to give back
April 29 2021 - 8:00AM
Beginning May 1, TELUS is inviting all Canadians to participate in
TELUS Days of Giving with the goal to mobilize almost 50,000
volunteers around the globe to do good in their local communities.
As part of the $85 million it will once again give charities this
year, TELUS is donating more than $100K to various charities during
#FriendlyFuture Days and helping inspire Canadians to give back
safely and virtually. Whether it’s cleaning up a neighbourhood
park, providing career advice to youth, dropping off groceries to a
neighbour in need, or supporting local charities, TELUS wants to
make it easy for Canadians to give back through safe and virtual
giving activities. TELUS is also encouraging Canadians to share
their stories of giving back using the hashtag #FriendlyFuture on
social media in May, for a chance to win one of 10 $10,000
donations to a charity of their choice.
“Our passionate TELUS team across the globe is guided by our
longstanding belief that doing well in business and doing good in
our communities are mutually inclusive,” says Darren Entwistle,
President and CEO, TELUS. “As the global health emergency continues
to impact people around the world, we want to make it easier for
Canadians to participate with us to give back. Indeed, building on
the 1.6 million days of volunteerism we have contributed in our
local communities over the past two decades, this year, our
Friendly Future Days will once again amplify virtual and safe acts
of giving. At a time when our support and care is needed most, we
invite everyone to join us in giving back as, together, we strive
to make the future friendly for all.”
TELUS is a world leader in volunteerism and giving back to
charitable and community organizations. In 2020, TELUS contributed
over $85 million, 5% of its pre-tax profit, along with 1.3 million
volunteer hours, to charities across Canada, more than any other
company. However, as the world navigates a global pandemic, a
recent Angus Reid survey found that almost all charitable
activities in Canada have significantly declined this past year, as
Canadians found it more difficult to participate in volunteerism
and giving-related activities. Nevertheless, 60% of Canadians feel
more compelled than ever to give back.
Key survey findings
- 77% of Canadians who give back through volunteering have found
it more challenging to do so during the pandemic, citing safety as
a key barrier.
- Due to barriers including safety and financial strain, there
has been a 25% drop in Canadians’ giving efforts compared to before
the pandemic began.
- 60% of Canadians are more interested than ever in giving back
to their communities as a way to demonstrate empathy towards those
in need.
- Almost all Canadians -- 94% -- believe that giving back is
important.
- 83% of Canadians feel that giving back helps them feel
connected to their local community.
- Prior to the pandemic, 60% of Canadians gave back through
financial donations versus 39% who have donated in 2021 so
far.
- 46% of Canadians volunteered their time in some capacity prior
to the pandemic, versus 30% in 2020, and 25% in 2021 so far.
“We know Canadians have a huge desire to support their
communities. Our survey told us that despite declining rates of
giving, Canadians have felt more compelled to give back and support
their communities during the pandemic than ever before,” Mr.
Entwistle added. “During TELUS’ #FriendlyFuture Days, we invite all
Canadians to give and volunteer - whether it be through making a
donation, giving time or lending their skills. Exemplifying our
global leadership in social capitalism, our dedicated team will
continue to give with our hearts and our hands to make a positive
difference in the communities where we live, work and serve.
Imagine the impact we can make when we give, together.”
Last year, TELUS contributed 5% of its pre-tax profits to
charitable organizations - a total of $85 million to build
healthier communities, along with more than $150 million in support
of COVID-19 related initiatives. Since 2000, the TELUS team has
contributed $1.4 billion in value, time, and financial support to
charities and grassroots community organizations in Canada and in
global communities where it operates, including 1.6 million days of
volunteerism. Each year, TELUS supports more than 4,000 charities
and community organizations worldwide.
For more info, visit the website to view the official terms,
conditions and eligibility requirements. To learn more about TELUS
social impact, visit telus.com/friendlyfuture.
Survey methodology: The Future Friendly Days Survey ran on the
Angus Reid Forum Omnibus, interviewing 1,515 online National
Canadians April 2nd to 6th, 2021. Data are weighted on age, gender,
region and education to be representative of Statistics Canada
proportions for general population Canadians. For comparison
purposes only, a sample of this size would yield a margin of error
of +/- 2.5 percentage points, 19 times out of 20.
About TELUSTELUS (TSX: T, NYSE: TU) is a
dynamic, world-leading communications technology company with $16
billion in annual revenue and 16 million customer connections
spanning wireless, data, IP, voice, television, entertainment,
video, and security. We leverage our global-leading technology and
compassion to enable remarkable human outcomes. Our longstanding
commitment to putting our customers first fuels every aspect of our
business, making us a distinct leader in customer service
excellence and loyalty. In 2020, TELUS was recognized as having the
fastest wireless network in the world, reinforcing our commitment
to provide Canadians with access to superior technology that
connects us to the people, resources and information that make our
lives better. TELUS Health is Canada’s leader in digital health
technology, improving access to health and wellness services and
revolutionizing the flow of health information across the continuum
of care. TELUS Agriculture provides innovative digital solutions
throughout the agriculture value chain, supporting better food
outcomes from improved agri-business data insights and processes.
TELUS International (TSX and NYSE: TIXT) is a leading digital
customer experience innovator that delivers next-generation AI and
content management solutions for global brands across the
technology and games, ecommerce and FinTech, communications and
media, healthcare, travel and hospitality sectors. TELUS and TELUS
International operate in 25+ countries around the world. Together,
let’s make the future friendly.
Driven by our passionate social purpose to connect all citizens
for good, our deeply meaningful and enduring philosophy to give
where we live has inspired TELUS, our team members and retirees to
contribute more than $820 million and 1.6 million days of service
since 2000. This unprecedented generosity and unparalleled
volunteerism have made TELUS the most giving company in the
world.
For more information about TELUS,
please visit telus.com, follow us @TELUSNews on Twitter and
@Darren_Entwistle on Instagram.
For more information, please contact:Saara
RahikkaTELUS Media Relationssaara.rahikka@telus.com
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