SHANGHAI, April 28, 2021 /PRNewswire/ -- Boqii Holding
Limited ("Boqii" or the "Company") (NYSE: BQ), a leading
pet-focused platform in China,
today announced a strategic partnership with the Chinese
short-video giant Kuaishou Technology (HK: 01024). Through the
partnership, Boqii and Kuaishou will leverage their respective
resources and expertise to generate more pet content, support pet
influencers and help to raise awareness of pet care.
As China's largest pet-focused
platform, Boqii has created an ecosystem that addresses all the
needs of pets and pet parents, such as pet purchase or adoption,
product discovery and purchase, pet care and community interaction.
The collaboration with Kuaishou will further empower Boqii to
produce more high-quality pet content by leveraging Kuaishou's
strong data analytics and large user base. The two companies will
jointly promote the development of pet content to guide pet
parents, provide more traffic conversion opportunities for pet KOLs
and help more brands build their presence on emerging content
platforms.
"We are thrilled to partner with Kuaishou Technology," said Mr.
Hao Liang, Chairman and CEO of Boqii, "Kuaishou Technology is one
of China's top content
communities. We are confident of the synergy that Kuaishou and
Boqii can create through this partnership. Together we can
raise awareness of pet care, provide education for pet
parents. This is core to our mission and DNA. We look forward
to working with Kuaishou on a variety of initiatives to optimize
our pet content offering, accelerate our user base and traffic
growth, and further improve
our pet ecosystem."
About Boqii Holding Limited
Boqii Holding Limited (NYSE: BQ) is China's largest pet-focused platform. We are
the leading online destination for pet products and supplies in
China with our broad selection of
high-quality products including global leading brands, local
emerging brands, and our own private label, Yoken and Mocare,
offered at competitive prices. Our online sales platforms,
including Boqii Mall and our flagship stores on third-party
e-commerce platforms, provide customers with convenient access to a
wide selection of high-quality pet products and an engaging and
personalized shopping experience. Our Boqii Community provides an
informative and interactive content platform for users to share
their knowledge and love for pets.
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements that
are not historical facts, including statements about the Company's
beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties, and a number of factors could cause actual results
to differ materially from those contained in any forward-looking
statement. In some cases, forward-looking statements can be
identified by words or phrases such as "may," "will," "expect,"
"anticipate," "target," "aim," "estimate," "intend," "plan,"
"believe," "potential," "continue," "is/are likely to" or other
similar expressions. The Company may also make written or oral
forward-looking statements in its reports filed with, or furnished
to, the U.S. Securities and Exchange Commission, in its annual
reports to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or
employees to third parties. Statements that are not historical
facts, including statements about the Company's beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. Further
information regarding such risks, uncertainties or factors is
included in the Company's filings with the SEC. All information
provided in this press release is as of the date of this press
release, and the Company does not undertake any duty to update such
information, except as required under applicable law.
For investor and media inquiries, please contact:
In China:
Boqii Holding Limited
Investor Relations
Tel: +86-21-6882-6051
Email: ir@boqii.com
The Blueshirt Group
Ms. Susie Wang
Email: susie@blueshirtgroup.com
In the United States:
The Blueshirt Group
Ms. Julia Qian
Email: julia@blueshirtgroup.com
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SOURCE Boqii Holding Limited