LAS VEGAS, April 27, 2021 /PRNewswire/ -- Clear Channel
Outdoor Americas (CCOA) (NYSE: CCO) today announced it has
teamed up with Resorts World Las Vegas to provide brands with
a first-of-its-kind advertising opportunity to reach highly coveted
leisure and business travelers with over 135,000 square feet of
digital signage. Through the new CCOA and Resorts World Las Vegas
partnership, the Las Vegas Convention and Visitors Authority and
their locally based agency, R&R Partners, used the new displays
to boldly proclaim in what is arguably the biggest way possible:
Vegas Means Business.
In conjunction with Resorts World Las Vegas's highly anticipated
opening this summer, three jaw-dropping, full-motion digital out of
home (DOOH) displays will offer advertisers premium visibility
and the latest in cutting-edge digital signage, including on one of
the largest exterior LED building displays in the U.S., enabling
brands to engage with targeted consumer audiences up and down the
famous Las Vegas Strip.
"Las Vegas has long been the
premier meetings and conventions destination, consistently
providing world-class facilities and services to help brands and
business travelers connect," said Kate
Wik, chief marketing officer for the Las Vegas Convention
and Visitors Authority. "We are excited to be the epicenter of the
meetings industry and once again show the world that Vegas Means
Business."
The epitome of innovation and opulence, Resorts World Las Vegas
will seamlessly blend the technology and luxury appeal of an urban
contemporary resort with the traditions and time-honored details of
the international Resorts World brand. The first integrated resort
to be built on the Las Vegas Strip in over a decade, Resorts World
Las Vegas will feature 3,500 guest rooms and suites, an innovative,
next-generation gaming floor, over 40 world-class food and beverage
options, a 5,000-capacity theatre, distinct nightlife venues, an
extensive retail collection and more.
"Resorts World Las Vegas is a marquee venue that encapsulates
cutting edge technology, luxury and innovation: all the attributes
brands correlate with the excitement of advertising in Las Vegas," said Dan
Levi, EVP & CMO, CCOA. "These spectacular digital
displays will provide brands the unique opportunity to leverage
some of the largest LED screens in the world that can even operate
sequentially offering an unprecedented story-telling 'brand
takeover.' These displays are breaking new ground in digital out of
home and we can't wait to work with our brand partners to execute
creative and inventive advertising campaigns as tourism and
business travel continues to return to the Las Vegas region."
The three digital displays available at Resorts World Las Vegas
are fully animated and can operate sequentially, allowing brands
for full 'takeover' of the space including:
- 100,000 - (approx.) square-foot West Tower Digital Wall: An
iconic wall facing northbound traffic on the world-famous Las Vegas
Strip, this spectacular digital screen – the largest exterior LED
building display in the U.S. – can be clearly seen down Las Vegas
Boulevard, as well as north bound traffic along the I-15 Freeway
(to the west).
- 19,000 - (approx.) square-foot East Tower Digital Wall: This
dynamic display is in a prime location, on the corner of Las Vegas
Boulevard and Convention Center Drive. Its unique vertical display
is clearly visible alongside Las Vegas Boulevard, which also
perfectly targets incoming traffic toward Resorts World Las Vegas
from the Las Vegas Convention
Center to the east, including the newly opened $1B West Hall expansion.
- 17,000 - (approx.) square-foot Nightclub Digital Wall: This
electrifying digital display will encompass the soon-to-be-opened
Zouk Nightclub – an innovative space that will become the most
technologically advanced nightclub in Las
Vegas. The dazzling energy and allure from the venue will
demand the attention of the nearby vehicular and pedestrian traffic
alike.
The partnership with Resorts World Las Vegas follows CCOA's 2020
announcement with Arrivalist®, the leading geo-location
intelligence provider for tourism-based measurement, giving
hospitality and travel brands measurable consumer insights and
in-depth performance analyses for their out-of-home (OOH)
advertising campaigns. This is a CCO RADARProof® innovation
measuring how hospitality and tourism OOH campaigns are exceeding
their marketing goals. CCOA solidified its Arrivalist partnership
as a resource enabling travel/tourism brands to drive consumers to
single site vacation destinations, post-COVID, and to help ignite
an economic recovery in the category.
About Clear Channel Outdoor Holdings, Inc.
Clear
Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's
largest outdoor advertising companies with a diverse portfolio of
approximately 500,000 print and digital displays in 31 countries
across North America, Europe, Latin
America and Asia, reaching
millions of people monthly. A growing digital platform includes
more than 16,000 digital displays in international markets and more
than 2,000 digital displays (excluding airports), including more
than 1,400 digital billboards, in the U.S. More information is
available at investor.clearchannel.com,
clearchanneloutdoor.com and clearchannelinternational.com.
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SOURCE Clear Channel Outdoor